SlideShare una empresa de Scribd logo
1 de 21
Introduction to Marketing Oran Doherty
What is Marketing? ,[object Object],[object Object],[object Object]
What is Marketing? ,[object Object],[object Object]
What is Marketing? ,[object Object],[object Object]
Marketing Management Philosophies  /Concepts  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management Philosophies  /Concepts ,[object Object],[object Object],[object Object],[object Object]
Marketing Vs Selling ,[object Object],[object Object]
The traditional marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
P1: Product ,[object Object],[object Object],[object Object],[object Object]
P2: Price  ,[object Object],[object Object],[object Object],[object Object],[object Object]
P3: Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
P4: Place ,[object Object],[object Object],[object Object]
P5: People ,[object Object],[object Object]
P6: Physical evidence ,[object Object],[object Object]
P7: Process ,[object Object],[object Object],[object Object]
Marketing Services ,[object Object],[object Object],[object Object]
Marketing Services ,[object Object],[object Object]
Criticisms of Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interesting Marketing Facts ,[object Object],[object Object],[object Object],[object Object]
Interesting Marketing Facts ,[object Object],[object Object],[object Object]
Interesting Marketing Facts ,[object Object],[object Object]

Más contenido relacionado

La actualidad más candente

7p’s of MARKETIING MIX
7p’s of MARKETIING MIX7p’s of MARKETIING MIX
7p’s of MARKETIING MIXRatnesh Pathak
 
7 p’s of marketing mix
7 p’s of marketing mix7 p’s of marketing mix
7 p’s of marketing mixRachi Dubey
 
Lesson 1 Introduction to Marketing
Lesson 1   Introduction to MarketingLesson 1   Introduction to Marketing
Lesson 1 Introduction to MarketingCasey Robertson
 
Market opportunity and consumer analysis
Market opportunity and consumer analysisMarket opportunity and consumer analysis
Market opportunity and consumer analysismskriz
 
Marketing mix (7p's)
Marketing mix (7p's)Marketing mix (7p's)
Marketing mix (7p's)thiwanka96
 
Principles of Marketing (waqas@hazara.edu.pk)
Principles of Marketing (waqas@hazara.edu.pk)Principles of Marketing (waqas@hazara.edu.pk)
Principles of Marketing (waqas@hazara.edu.pk)Waqas Khan
 
Chapter 1 Defining Marketing For The 21st Century
Chapter 1 Defining Marketing For The 21st CenturyChapter 1 Defining Marketing For The 21st Century
Chapter 1 Defining Marketing For The 21st CenturyDiarta
 
Promotion and publicity in marketing
Promotion and publicity in marketingPromotion and publicity in marketing
Promotion and publicity in marketingAMALDASKH
 
Business ethics nd csr
Business ethics nd csrBusiness ethics nd csr
Business ethics nd csrGull E Laraib
 
Principles of Marketing for Grade 12 Students
Principles of Marketing for Grade 12 Students Principles of Marketing for Grade 12 Students
Principles of Marketing for Grade 12 Students Johemie Lopez Quinones
 
The Marketing Evolution: Don't get left behind
The Marketing Evolution: Don't get left behindThe Marketing Evolution: Don't get left behind
The Marketing Evolution: Don't get left behindJarrang
 
Princiiple of marketing
Princiiple of marketingPrinciiple of marketing
Princiiple of marketingGull E Laraib
 
Integrated marketing and rebranding revised (1)
Integrated marketing and rebranding revised (1)Integrated marketing and rebranding revised (1)
Integrated marketing and rebranding revised (1)Vipin Srivastava
 
MBA Marketing PPT
MBA Marketing PPTMBA Marketing PPT
MBA Marketing PPTCL Noida-18
 
Principles of Marketing for Grade 12 Students. Chapter 2
Principles of Marketing for Grade 12 Students. Chapter 2 Principles of Marketing for Grade 12 Students. Chapter 2
Principles of Marketing for Grade 12 Students. Chapter 2 Johemie Lopez Quinones
 

La actualidad más candente (20)

7p’s of MARKETIING MIX
7p’s of MARKETIING MIX7p’s of MARKETIING MIX
7p’s of MARKETIING MIX
 
Marketing mix
Marketing mixMarketing mix
Marketing mix
 
Marketing prsentation
Marketing prsentationMarketing prsentation
Marketing prsentation
 
marketing
marketingmarketing
marketing
 
7 p’s of marketing mix
7 p’s of marketing mix7 p’s of marketing mix
7 p’s of marketing mix
 
Lesson 1 Introduction to Marketing
Lesson 1   Introduction to MarketingLesson 1   Introduction to Marketing
Lesson 1 Introduction to Marketing
 
Market opportunity and consumer analysis
Market opportunity and consumer analysisMarket opportunity and consumer analysis
Market opportunity and consumer analysis
 
Marketing mix (7p's)
Marketing mix (7p's)Marketing mix (7p's)
Marketing mix (7p's)
 
Principles of Marketing (waqas@hazara.edu.pk)
Principles of Marketing (waqas@hazara.edu.pk)Principles of Marketing (waqas@hazara.edu.pk)
Principles of Marketing (waqas@hazara.edu.pk)
 
Chapter 1 Defining Marketing For The 21st Century
Chapter 1 Defining Marketing For The 21st CenturyChapter 1 Defining Marketing For The 21st Century
Chapter 1 Defining Marketing For The 21st Century
 
Promotion and publicity in marketing
Promotion and publicity in marketingPromotion and publicity in marketing
Promotion and publicity in marketing
 
Business ethics nd csr
Business ethics nd csrBusiness ethics nd csr
Business ethics nd csr
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Principles of Marketing for Grade 12 Students
Principles of Marketing for Grade 12 Students Principles of Marketing for Grade 12 Students
Principles of Marketing for Grade 12 Students
 
The Marketing Evolution: Don't get left behind
The Marketing Evolution: Don't get left behindThe Marketing Evolution: Don't get left behind
The Marketing Evolution: Don't get left behind
 
Princiiple of marketing
Princiiple of marketingPrinciiple of marketing
Princiiple of marketing
 
7ps of marketing ppt
7ps of marketing ppt7ps of marketing ppt
7ps of marketing ppt
 
Integrated marketing and rebranding revised (1)
Integrated marketing and rebranding revised (1)Integrated marketing and rebranding revised (1)
Integrated marketing and rebranding revised (1)
 
MBA Marketing PPT
MBA Marketing PPTMBA Marketing PPT
MBA Marketing PPT
 
Principles of Marketing for Grade 12 Students. Chapter 2
Principles of Marketing for Grade 12 Students. Chapter 2 Principles of Marketing for Grade 12 Students. Chapter 2
Principles of Marketing for Grade 12 Students. Chapter 2
 

Similar a Introduction to marketing

Similar a Introduction to marketing (20)

UNIT I.docx
UNIT I.docxUNIT I.docx
UNIT I.docx
 
unit 1.pptx
unit 1.pptxunit 1.pptx
unit 1.pptx
 
207911613 naan-ee
207911613 naan-ee207911613 naan-ee
207911613 naan-ee
 
Marketing mix strategies
Marketing mix strategiesMarketing mix strategies
Marketing mix strategies
 
Project 1 Marketing Grade 12 CBSE 2016-2017
Project 1 Marketing Grade 12 CBSE 2016-2017Project 1 Marketing Grade 12 CBSE 2016-2017
Project 1 Marketing Grade 12 CBSE 2016-2017
 
Marketing mix
Marketing mixMarketing mix
Marketing mix
 
organization plan.pptx
organization plan.pptxorganization plan.pptx
organization plan.pptx
 
Basics of Marketing.pptx
Basics of Marketing.pptxBasics of Marketing.pptx
Basics of Marketing.pptx
 
Report on marketing strategies of Amazon
Report on marketing strategies of AmazonReport on marketing strategies of Amazon
Report on marketing strategies of Amazon
 
Marketing
MarketingMarketing
Marketing
 
Chapter five
Chapter fiveChapter five
Chapter five
 
Commerce material DIRECT RECRUITMENT FOR THE POST OF POST GRADUATE ASSISTAN...
Commerce material   DIRECT RECRUITMENT FOR THE POST OF POST GRADUATE ASSISTAN...Commerce material   DIRECT RECRUITMENT FOR THE POST OF POST GRADUATE ASSISTAN...
Commerce material DIRECT RECRUITMENT FOR THE POST OF POST GRADUATE ASSISTAN...
 
Marketing mgmt
Marketing mgmtMarketing mgmt
Marketing mgmt
 
Introduction to marketing
Introduction to marketingIntroduction to marketing
Introduction to marketing
 
Marketing concepts pres1
Marketing concepts pres1Marketing concepts pres1
Marketing concepts pres1
 
MM 1 Unit 1 MBA (1).pptx
MM 1 Unit 1 MBA (1).pptxMM 1 Unit 1 MBA (1).pptx
MM 1 Unit 1 MBA (1).pptx
 
Marketing management
Marketing managementMarketing management
Marketing management
 
7ps of marketing mix.pdf
7ps of marketing mix.pdf7ps of marketing mix.pdf
7ps of marketing mix.pdf
 
The 4 P’s of Marketing
The 4 P’s of MarketingThe 4 P’s of Marketing
The 4 P’s of Marketing
 
An Overview of Marketing .pptx
An Overview of Marketing .pptxAn Overview of Marketing .pptx
An Overview of Marketing .pptx
 

Último

Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewasmakika9823
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in managementchhavia330
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 

Último (20)

Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
GD Birla and his contribution in management
GD Birla and his contribution in managementGD Birla and his contribution in management
GD Birla and his contribution in management
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 

Introduction to marketing