2. BRIEF
Event : GSM Distributor Meet
Date : 10th-12th Jan 2011
Location : GOA
Pax : 300
A thematic experience for 300 people at the picturesque
shores of Goa…
…theme CRICKET!
3. Objective
To provide the distributor’s a feel of
camaraderie, teaming together and a sense of
belonging to the thrilling grand event.
Review and share plans for the year ahead.
4. The Idea
• Titans - the Ingenious Creators, the Majestic Traveler are a race of
extremely powerful and prominent individuals.
• These majestic men travelled across the cosmos bringing order to
worlds.
• Many believe them to simply be a progenitor race.
• The distributors are a similar superior workforce
• This is the season, when the distributors present their strategies and
win the mark. This is…..
7. Personalised Direct Mailers
announcing the event sent
to all distributors.
Physical invites containing
branded merchandise will
be dispatched
The physical invites will be
innovatively designed such
that when the flap is
opened, the song 'Suno
Gaur Se Duniyawalon' will
play
9. Itinerary – Day 1
Arrivals and Transfers from
1200hrs – 1300hrs
airport to hotel
Transfer to Hotel in
1200hrs – 1300hrs
coaches/cars (Itinerary
handover)
1300hrs – 1500 hrs Hotel Check-in & lunch
15:30 hrs – 19:30 hrs Local sight seeing
20:30hrs – 22:00hrs Pool side party with Live band
& DJ
11. LG Help Desk
Hostesses, dressed in branded gear
escort the guest from the airport
arrival deck to the event help desk.
A support team will tag the bags and
ensure the bags are placed in the
plush Volvo.
12. Engagements in the bus
Distributors given wet towels,
energy drinks and itinerary
A guitarist in Goa style plays
Bollywood and Goan music to
entertain the crowd and act as
a guide through the journey.
15. Concierge team helps delegates with luggage/ room
keys and welcome kits
• Key Jackets printed with
the event itinerary
• Guests are welcomed with
cricket kit bags
• Branded hand towels that
can be used by the
delegates during the team
building activities.
• The mini bars pre-stocked – Team jersey (15 teams of twenty members each)
with energy drinks and – Wrist bands
snack racks with protein – Caps
– Sports glares
bars and high fiber snacks n
– Sunscreen lotion
fruits
17. @ the Hotel Lobby
Customized entrance
arch
An acoustic local band
serenades at the arrival
The band is dressed in
traditional Goan attire
Ushers welcome and
assist the delegates
inside the hotel lobby
19. Richie Benaud’s voice describes Goa and its
hotspots, through the bus journey. Goa Map with
places to visit and shopping locations given to
delegates
20. Pool Side Party – Networking Dinner
Delegates walk the green pitch laid for them
A hall of fame created displaying LG GSM models along
the periphery.
LG representative welcomes the delegates
Event logo reveal by hands of the Senior LG Officer
Motivational A/V plays on the side screens
Discussions commence on business planning and
strategies
A leading band plays at the pool side
EMCEE interacts with the crowd throughout the evening
23. Evening ends with some foot stomping music by a leading band
Cocktails flow with scrumptious food
Fun interaction with Tattoo artists, Face Painters
27. Itinerary – Day 2
1030 hrs – 1300 hrs Team Building Activities
1330 hrs – 1430 hrs Lunch Time
1430 hrs – 1700 hrs Rest
1730 hrs – 1830 hrs Business Session
1930hrs – 2200hrs Gala Dinner
2200hrs Onwards Indoor DJ Party
28. Day 2 Begins
• Concierge calls for breakfast
• Delegates are reminded to wear their team colored tees
• Ground is converted into the cricket field, full of nets, hurdles, balls and
equipments
• Prior to the start every coach takes his team for a jog and stretching as a part of
their warm up
• Each of the 20 teams participate in 10 games each and the team to finish all the
games in the shortest time, wins.
29. The rear seating will be converted into dug out with tents and chairs
30.
31.
32.
33. Team Building Activities
Batting:
Hit the balls at the “score boards” and get your score.
24 balls in 2 minutes.
Your team’s score is tallied along with your scores in the bowling and fielding skills challenges
Bowling:
Three Marks on the wicket - Good Length,
Short, and Full. Your team of 10 bowlers are given 3 balls each. Each ball landing on the
good length gets equivalent to 4 runs, short and full length balls take away 2 runs each.
Total team score is tallied along with the batting and fielding skills challenges.
34. Team Building Activities
Fielding:
24 balls thrown in the arena. You have 2 minutes to pick up as many as
you can and throw them at the wickets. Total team score is tallied along
with the batting and bowling skills challenges..
Catch it:
3 teams members line up and one-by-one have go at catching high
catches hit by our host. Each member has to at least catch 4 catches
Hit out:
Two nets aligned by each other and a bowling machine is placed at the
ends. 4 batsmen from each team take guard and each of them face 18
deliveries and have to score. Scores written on side of the net.
Team with highest total wins
35. Lunch
After team building activities, delegates are invited for
lunch. Post lunch, the guests have leisure time
39. • Concierge calls to invite delegates for the
business session
• The session takes place amidst hi-tea
• The mood is pepped up and motivated, people
are asked to give their feedback
• As the presentations unfold the mood is kept
lively with tea and coffee
41. The Entrance to Gala Night
• Red carpet welcome to guest
• Delegates interviewed while they walk
in
• Paparazzi clicking pictures of the guests
interviewed
• The sound of crowd cheering runs in
background
• The dress code for the night would be
formal suits only
• The night unfold with two emcees
seated on the stage and giving a
running commentary
• They greet each other and talk about
the exciting events about to unfold
42. The Setup
• Setup – Cricket Environment
• Entrance – Arched wall of fame with future product launches
• People are greeted by a fog screen with LG logo
• A team of cheerleaders cheering for them
50. While they do so, Emcee imitates a
professional commentators
They call upon a hostess as she does
the pitch report
Conversation leads to an electrifying
atmosphere, clear skies and the
excitement
To further enhance the excitement
the Emcee moves around the
crowds and interacts with the guests
about how they are feeling on such
a special evening
52. All seated guests find drums under their chairs
and simultaneously start drumming,
choreographed by the artists on stage
The drumming noise reach a crescendo and leads
to the launch of the campaign amidst confetti
blasts and fireworks
Calls upon the celebrity of the evening and LG
senior representatives
LG officials speak on the campaign
Introduces the LG Campaign AV
Post AV, Emcee introduces next act for the
evening
Act 2: Celeb Act
53. End of act 2.
Emcee plugs in a surprise AV…..the candid camera ( shots from various moments
across the last two days)
End of AV, Emcee introduces the next act
Act 3: Celeb Act
End of act, MC announces food & bar counters are open
Emcee welcomes the guests to Act 4 : Post party planned indoors.
Cheerleaders, hostesses and a renowned DJ await the guests to arrive at the
banquet hall. Party goes on till wee hours of the morning.