YouTube is een van de grootste zoekmachines die er te vinden is. Het bereik is hierdoor dan ook enorm. Zeker wanneer u dit platform als adverteerder kan gebruiken om heel gericht de conversatie aan te gaan met uw doelgroep. Partner van OrangeValley, Google, laat u in deze presentatie meer zien over de mogelijkheden en inzichten die Google geeft over uw doelgroep om nog gerichter uw boodschap over te kunnen brengen.

2. Proprietary + Confidential
Proprietary + Confidential

3. 83%

5. 54%

7. Source: Google internal data 2017 (NL)
60+

8. 60+ minutes per person
Source: Google internal data 2017 (NL)

9. ...to relax and
escape
...to find
information on
products or
services
...to learn
something new
YouTube
videos reflect
variety of
interests in the
population
...to progress in
a task
...to stay on top
of trends
...to be
entertained &
Inspired
...to feel
connected with
people
...to pursue a
hobby

10. Mainstream Niche
The Tonight Show
15M subscribers
The Ellen Show
22M subscribers
TEDx Talks
10M subscribers
Demi Lovato
1.9M subscribers
Marques Brownlee
5.6M subscribers
Dude Perfect
25M subscribers
Bhavna’s Kitchen
687K subscribers
​Premium is personal

11. Proprietary + Confidential
Proprietary + Confidential

12. Confidential + Proprietary
+

13. Confidential + Proprietary
unconverted
site visitors
untapped in-market consumers

14. Confidential + Proprietary
untapped
in-market
consumers
The majority
(85%) of these
people are also
reachable on
YouTube
unconverted
site visitors

15. Proprietary + Confidential
Proprietary + Confidential

16. Proprietary + Confidential

17. Bumpers

18. Proprietary + Confidential
Proprietary + Confidential

19. a brief history of human attention span
12
seconds
2000
9
seconds
Goldfish
8
seconds
2013
3-5
seconds
Online
impression
2000 Goldfish 2013 Online
impression

20. Quechua TVC AD Quechua YouTube AD

21. Proprietary + ConfidentialProprietary + Confidential
Traditional Story Arc Emerging Story Arc

22. 95%95%
Google and DoubleClick advertising platforms data, May 2017 &
Google Internal Data, Global, August 2016 (when volume is at least
10% for YouTube ads).

23. Proprietary + Confidential
Proprietary + Confidential

24. Questions?