22. The Future of Search & Social
…and how to future-proof your marketing
23. Google Agent Rank Patent:
The identity of individual [author] responsible for
content can be used to influence search ratings.
Assuming that a given [author] has a high
reputational score, representing an established
reputation for authoring valuable content, then
additional content authored and signed by that
[author] will be promoted relative to unsigned content
or content from less reputable [authors] in search
results.
24. Quote from AmitSinghal:
A good product can only be built where we understand
who’s who and who is related to whom. Relationships
are also important alongside content. To build a good
product, we have to do all types of processing. But
fundamentally, it’s not just about content.
It’s about identity, relationships and content.
