This was from Orbit's monthly "Wine & Web" event on May 22, 2012.
The topic was email marketing and Andy Crestodina presented Orbit's best practices for design, content, sender name, list growth and metrics.
28. Let’s Summarize
“Send timely, targeted,
relevant, valuable emails
to people who asked for them.”
DJ Waldow
Waldow Social
Source: Internet Marketing for Smart People Radio