1. Highlights from the FRC Business
Roundtable
Team 4488
Glencoe High School
Hillsboro, Oregon

2. What We Have to Share
Today
• Who, What, Where, When, an
d Why
• Program and Things We
Learned
• Request for Feedback

3. What is the Business
Roundtable?
• A business
conference
focused on topics
of interest to FRC
business team
leaders.

4. Why Hold this Event?
• Networking
• Learning new strategies
• Getting an early start on
public relations,
recruitment, and
fundraising
• Canned Food Donation

5. The Program
• Public Relations
• Fundraising
• Public Speaking
• Business and
Marketing
Plans
• Awards and
Judging

6. - 60% FEWER +2000%
TRADITIONAL INCREASE IN
MEDIA SOCIAL MEDIA
90% NICHE MEDIA
USE SEARCH GAINING
TO FIND MINDSHARE
INFORMATION
20M blogs and CONTENT IS
counting … NEW MEDIA
CURRENCY
PR LANDSCAPE TODAY

7. Stories Stick
Storytelling
stand alone
Statistics with
some storytelling
65-70%
Sole use of
statistics
25-30%
5-10%
*London School of Business

8. Elements of a Story
Context
Story
Elements
Resolution Conflict

9. Context
• Set the scene, leverage current news
and events
• Make it interesting and believable
Protagonist –fighting the good fight
Faces challenges, but perseveres
Has something special …

10. CONFLICT
Identify the mission of the Protagonist
Compelling, believable, relatable
Antagonist establishes tension
and drama
Is a “worthy opponent”

11. RESOLUTION
Needs interesting twists and turns
Ultimate message is revealed
Every story has a different ending
“Happily Ever After ...”
“The moral of the story is ...”
“The Cliff Hanger...”

12. Slidecasts
• Tell a story as in a podcast and
give the audience something to
look at
• http://www.youtube.com/watch
?feature=player_embedded&v=
me-Aj9qhGtg
• http://ralphbond.com

13. Public Speaking Tips and
Making the Pitch
Max Lopez from ITT and
Loren Jahraus, mentor for FRC
Team 2635 Lake Monsters gave
us some Toastmaster tips.
• Know your material.
• Practice. Practice. Practice!
• Know the audience.

14. Business and Marketing
Plans
• Team 2517
Green
Wrenches
presented on
what to
include in the
business plan.
• And what do
judges want to
hear!

15. Preparing for Chairman’s
and Other Awards
• Marina
Dimitrov, 15
40, Dean’s
List Winner
• Mary
Steiner, 448
8, Dean’s
List Finalist

16. Preparing for Chairman’s
and Other Awards
• Document “FIRST Robotics Competition Awards
Presentation” is available at
http://glencoerobotics.com
• Chairman’s, Engineering
Inspiration, Entrepeneurship, Imagery, Website, Roo
kie Inspiration, Rookie All Star, Team Spirit, Dean’s
List

17. Feedback: Where and
When Would be Best?