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Twitter for Brands
- 2. Rules of Engagement Marla Erwin, Whole Foods Market
- 3. Twitter for Brands @marlaerwin, @wholefoods
- 5. Twitter for Brands DOs
- 6. Twitter for Brands DOs DON’Ts
- 7. Twitter for Brands DOs DON’Ts and one very gray
- 8. @wholefoo
- 9. @wholefoo
- 10. @wholefoo #1 retail account on Twitter
- 11. @wholefoo #1 retail account on Twitter 1 global account 3 topics 4 metro areas
- 12. 1 global account 3 topics 4 metro areas
- 13. 1 global account 3 topics 4 metro areas
- 20. Whole Foods HQ
- 21. Whole Foods HQ
- 22. Whole Foods HQ
- 25. DO offer value
- 26. customer service
- 27. customer service
- 28. incentives
- 29. incentives
- 30. content
- 31. content
- 32. content links to your site or other sites
- 33. content
- 34. DON’T use Twitter solely for revenue
- 42. DO create
- 43. build your own
- 44. build your own
- 45. find a compatible one
- 46. find a compatible one
- 47. find a compatible one
- 48. provide venues
- 52. DO interact
- 53. answer questions ?
- 54. answer questions
- 57. ask questions ?
- 58. ask questions
- 59. monitor mentions
- 60. monitor mentions
- 61. monitor mentions
- 62. monitor mentions
- 63. monitor mentions
- 69. DO stay tuned
- 73. #amazonfa
- 74. #amazonfa
- 75. DO be authentic
- 76. banish PR & Legal
- 77. don’t outsource
- 78. if you say it, mean it
- 79. if you say it, mean it
- 80. DO use Twitter’s
- 84. RT
- 85. Tweet this: “RT me so I can win: @wholefoods is rocking my world
- 86. Tweet this: “RT me so I can win: @wholefoods is making me hungry
- 87. Tweet this: “RT me so I can win: @wholefoods is giving away prizes
- 88. Tweet this: “RT me so I can win: @wholefoods is rocking my world
- 89. Get 3 RTs? Send a message to @wholefoods. First 3 win a $25 gift card!
- 90. (the gray area)
- 98. Advantages: Humanizing Accessible Accountable
- 102. Advantages: Authority Boundaries Continuity
- 103. “No one wants to talk to a brand”
- 107. there is no spoon
- 108. twitter has no experts
- 109. experiment review repeat
- 110. DO what works for your
- 111. DO have fun
- 112. thank you wholefoodsmarket.com/ twitter
- 113. thank you wholefoodsmarket.com/ twitter @wholefoods