Meet, The AppNetwork – a series of apps that take the app customer’s shopping experience to the next level. Designed and developed for targeted audiences, The network of apps delivers curated apps suited to real user needs. Apps for Girls, Apps for Boys, Apps for Execs and Apps for Moms give direct access to the best apps without having to waste time searching for them. Find out more - http://bit.ly/x99Rrw

1. Who Your App Is Really For
Email: oren@appsmarketing.mobi
Skype: oren.todoros
Facebook: Oren Todoros
Twitter: @OrenTodoros
http://www.appsmarketing.mobi
We believe that breakthrough apps
deserve exposure and reach, with the
same impact and enthusiasm that
went into developing them.

2. Meet the app network

3. Think of it as the aisles
in the ever expanding app store.

4. Apple segments apps so visitors can
connect with them on a personal level.

5. App discovery facts
62% of apps are discovered via
searching for a specific app
60% of users browse through top
app store rankings
46% rely on word of mouth

7. Apps for Moms
delivers essential
apps that make
every Super Mom's
daily life a little more
fun and manageable.

8. Apps For Execs
delivers apps that
increase your
productivity, save
you time, and help
your workflow.

9. Apps For Girls
identifies parent-
approved apps that
are perfect for girls.
Games, Fashion, Boo
ks, Social, and
more…

10. Apps For Boys
identifies parent-
approved apps that
are perfect for boys.
Awesome
games, Books, Utiliti
es, Educational and
mor

11. Our feature this week is a joint effort between
Lorraine Akemann of MWA and Oren Todoros
of AppsMarketing.mobi. We are parents based
on opposite sides of the world, who come
together on occasion to share our enthusiasm
for mobile apps.
I spent a whole week visiting my sister last
week. She recently purchased an iPhone and
asked what apps should be downloaded on
it. Well, The worlds have collided! Just a few
days ago I was told about Apps for Moms.
Here’s a quick look at two separate apps, each
developed to help save parents time in the App
Store. The Apps for Boys and Apps for Girls apps
are “curated apps”, meaning they each bring
together a collection of apps specifically geared
towards boys and girls

12. The effect of cross-promotion

13. Apps for Moms Launch utilizing
cross promotion

14. Knowing & engaging with your
targeted end-users

15. Knowing & engaging with your
targeted end-users

16. From soccer moms
to iPhone moms
96% of iPhone Moms are involved in household purchasing decisions
90% of iPhone moms use it for personal entertainment
79.5% of iPhone Moms use their phones to check emails
79% of iPhone Moms use their phone for shopping related activities
71% of iPhone Moms have household incomes between $32,000 and $165,000
60% of iPhone Moms depend on their phone to locate the nearest store
59% of iPhone Moms say they let their children use their iPhone
41% of iPhone Moms download apps specifically for their children
41.9% of iPhone Moms use their phone to keep track of shopping lists
39.4 % do comparison shopping
39.4% download coupons
22.5% use it as a recipe resource
Moms are looking to the iPhone and other smartphones as both a valuable
organizational tool and an entertainment portal, making the iPhone a valuable
advertising platform. Source: TechCrunch

17. Have an awesome app?
We’d love to talk.
Email: oren@appsmarketing.mobi
Skype: oren.todoros
Facebook: Oren Todoros
Twitter: @OrenTodoros
http://www.appsmarketing.mobi