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ortizon

Educación Tecnología Entretenimiento y humor

Advergame: usos e resultados
como mídia.
Jacques C. Ortiz

Problema de pesquisa

Como o advergame “Templo – O Desafio Pequim”
contribuiu ao ser inserida na campanha
“Conspiração Pequim” da Olympikus?

Metodologia

• Estudo de caso
– Exploratória
• Questionário semi-estruturado

• Grupo focal

Referências

• Mídia e Internet
– Veronezzi

• Advergames
– Vedrashko

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apresentação

1. Advergame: usos e resultados como mídia. Jacques C. Ortiz

2. Problema de pesquisa Como o advergame “Templo – O Desafio Pequim” contribuiu ao ser inserida na campanha “Conspiração Pequim” da Olympikus?

3. Metodologia • Estudo de caso – Exploratória • Questionário semi-estruturado • Grupo focal

4. Referências • Mídia e Internet – Veronezzi • Advergames – Vedrashko

5. OBRIGADO

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