1. 7 Types of Presentation
Styles
• Collected by Engineer and Educator Osama G. Geris
Collected by Osama G. Geris
2. 1. Visual Style
What it is: If you’re a firm believer slides simply exist to complement your talking
points, this style is for you. With this speaking style, you might need to work a
little harder to get your audience engaged, but the dividends can be huge for
strong public speakers, visionaries, and storytellers.
When to use it: This style is helpful when speaking to a large audience with broad
interests. It’s also great for when you need to throw together slides quickly.
Visual style presenter: Steve Jobs
4. 2. Freeform Style
What it is: This impromptu style of presenting doesn’t require slides.
Instead, the speaker relies on strong stories to illustrate each point.
This style works best for those who have a short presentation time and
are extremely familiar with their talking points.
When to use it: Elevator pitches, networking events, and impromptu
meetings are all scenarios in which to use a freeform style of speaking.
You’ll appear less rehearsed and more conversational than if you were
to pause in the middle of a happy hour to pull up your presentation on a
tablet.
Freeform style presenter: Sir Ken Robinson
Collected by Osama G. Geris
5. Collected by Osama G. Geris
2. Freeform Style
https://www.youtube.com/watch?v=kFMZrEABdw4
6. What it is: This presentation style allows you to deliver
complex messages using figures of speech, metaphors, and
lots of content -- just like your teachers and professors of
old. Your decks should be built in logical order to aid your
presentation, and you should use high-impact visuals to
support your ideas and keep the audience engaged.
When to use it: If you’re not a comfortable presenter or are
unfamiliar with your subject matter (i.e., your product was
recently updated and you’re not familiar with the finer points),
try instructor-style presenting.
Instructor style presenter: Al Gore
Collected by Osama G. Geris
7. Collected by Osama G. Geris
3. Instructor Style
https://www.youtube.com/watch?v=jOKqYtRDGak
8. 4. Coach Style
What it is: Energetic and charismatic speakers gravitate towards this style
of presenting. It allows them to connect and engage with their audience
using role play and listener interaction.
When to use it: Use this presentation style when you’re speaking at a
conference or presenting to an audience who needs to be put at ease. For
example, this style would work well if you were speaking to a group of
executives who need to be sold on the idea of what your company does
rather than the details of how you do it.
Coach style presenter: Linda Edgecombe
Collected by Osama G. Geris
9. Collected by Osama G. Geris
4. Coach Style
https://www.youtube.com/watch?v=UyyjU8fzEYU&t=11s
10. examples to connect with their audience. Stories bring your
learning points to life, and the TED’s Commandments never let
you down: Let your emotions out and tell your story in an
honest way.
When to use it: Avoid this style if you’re in the discovery phase
of the sales process. You want to keep the conversation about
your prospect instead of circling every point or question back to
you or a similar client. This style is great for conference
speaking, networking events, and sales presentations where
you have adequate time to tell your stories without taking
minutes away from questions.
Storytelling style presenter: Jill Bolte Taylor
Collected by Osama G. Geris
11. Collected by Osama G. Geris
5. Storytelling Style
https://www.youtube.com/watch?v=UyyjU8fzEYU&t=11s
12. 6. Connector Style
What it is: In this style, presenters connect with their
audience by showing how they’re similar to their listeners.
Connectors usually enjoy freeform Q&A and use gestures
when they speak. They also highly encourage audience
reaction and feedback to what they’re saying.
When to use it: Use this style of presenting early in the sales
process as you’re learning about your prospect’s pain points,
challenges, and goals. This type of speaking sets your
listener at ease, elicits feedback on how you’re doing in real
time, and is more of a dialogue than a one-sided presentation
Connector style presenter: Connie Dieken
Collected by Osama G. Geris
13. Collected by Osama G. Geris
6. Connector Style
Connie Dieken "The Real Deal" MPI World Conference 2013 Keynote - YouTube
14. 7. Lessig Style
What it is: The Lessig Style was created by Lawrence Lessig, a
professor of law and leadership at Harvard Law School. This
presentation style requires the presenter to pass through each
slide within 15 seconds. When text is used in a slide, it’s
typically synchronized with the presenter’s spoken words.
When to use it: This method of presentation is great for large
crowds -- and it allows the speaker to use a balance of text and
image to convey their message. The rapid pace and rhythm of
the slide progression keeps audiences focused, engaged, and
less likely to snooze.
Lessig style presenter: Lawrence Lessig
Collected by Osama G. Geris
15. Collected by Osama G. Geris
7. Lessig Style
Laws that choke creativity | Larry Lessig - YouTube
16. References :
• https://blog.hubspot.com/sales/types-of-presentation-styles
• Style 1 https://www.youtube.com/watch?v=x7qPAY9JqE4
• Style 2 https://www.youtube.com/watch?v=kFMZrEABdw4
• Style 3 https://www.youtube.com/watch?v=jOKqYtRDGak
• Style 4 https://www.youtube.com/watch?v=UyyjU8fzEYU&t=11s
• Style 5 https://www.youtube.com/watch?v=UyyjU8fzEYU&t=11s
• Style 6 Connie Dieken "The Real Deal" MPI World Conference 2013
Keynote - YouTube
• Style 7 Laws that choke creativity | Larry Lessig - YouTube
Collected by Osama G. Geris