These slides were presented in a session hosted by Rotaract Heliopolis Royal.

1. Brand
Your Self

2. I am ….

3. Personal Branding Essentials
… And
Reflections for the Digital Era
I’ll Briefly
Talk bout …

4. The
Ground
Rule

5. In general …
What is
brands?
.. a seller’s promise to deliver a
specific set of features, benefits and
services consistent to the buyers
Philip Kotler

6. In Brief …
Why,
what and
How?

7. Quiz
What do you think of these logos?

8. Other Stories
Behind Brand
Logos

9. Now …
What is
Personal
branding?
Personal branding describes the process by
which individuals and entrepreneurs
differentiate themselves and stand out
from a crowd by identifying and articulating
their unique value proposition, whether
professional or personal, and then
leveraging it across platforms with a
consistent message and image to achieve a
specific goal.

10. Now …
What is
Personal
branding
concisely?
Personal branding describes the process by
which individuals and entrepreneurs
differentiate themselves and stand out
from a crowd by identifying and articulating
their unique value proposition, whether
professional or personal, and then
leveraging it across platforms with a
consistent message and image to achieve a
specific goal.

11. The Personal
Examples

12. Write YOUR
Brand
Promise
Something that you aspire to deliver and is
fundamentally YOU

13. It’s All About
Perceptions
Its NOT That You
Have To Think Like A
CEO; Its That you
HAVE To Be
Perceived As A CEO
Jack Welch

14. Quiz
What do People Think When
They See You?
(at a party)
(at meeting)

15. Avoid the
GAP
There is a big GAP between
Asking for it
Begging or Buying !!
Grapping the attention

16. Now Let’s
Move It
Some Bit
Online

17. Had you
#googled
your self
lately?
 Start with a basic search for your name in quotes, such as “Ossama
ElBadawy”
 you can use your name plus modifiers like the city or state you live in,
the names of your school(s), the name of the company you work for,
 You can also use Google's Image Search and locate any pictures of
you.
 Search for your contacts including email addresses and phone
numbers
 In case of heave online activity, you may need to set up a free Google
Alert. This service sends you an email when your name, or other
information you choose, pops up online. It's great to watch your own
reputation as well as those of any competitors.

18. Calculate
Your Online
ID
http://www.onlineidcalculator.com/index.php
This is
me!!

19. 
Thank