Your medical website is the medium that helps you to reach out to maximum number of patients looking for your services. It should encourage new patients to contact you. If you are considering creating a new medical website for your specialty, the following tips will help you.
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Some Great Tips for Building Up a Medical Website
1. Some Great Tips for
Building up a
Medical Website
Your medical website is the medium that helps you to reach out to maximum number
of patients looking for your services. It should encourage new patients to contact
2. Your medical website is the medium that helps you to reach out to maximum number
of patients looking for your services. It should encourage new patients to contact
you. If you are considering creating a new medical website for your specialty, the
following tips will help you.
Tips for Creating User-friendly Medical Websites
-Unique pages for each procedure: Create your website with a page each
for every treatment you provide. This is an ideal way to rank well for specific
keywords related to each procedure. People most often search for treatments,
typing in their condition such as “treatment for obesity”.
-Case studies and testimonials: Make sure to include testimonials from
satisfied patients and case studies of the treatment you have provided and
the effect of that treatment on patients. This is an effective way to showcase
your services for patients who search for experienced physicians that can
ensure a safe and effective procedure.
-Online patient registration forms: Allow patients to request an
appointment with you through your website. Filling an online form will be
much easier for them than making a call to your office. Here is a sample of
the contact form that is simple but includes columns for all required
information for your staff to contact the patients as soon as they receive the
request.
3. -Focus on load time and navigation: Make sure your medical website
designs load quickly. Too much time on loading heavy image websites may
frustrate readers and they are more likely to click on the close button and
move to the next website which features easier navigation.
-Display contact details: Your contact info should be easy to find. Ensure
that your practice’s name, address and phone number appear on each page
of your website, making your contact info easily accessible for potential
patients.
-Go mobile: Mobile medical websites enhance user experience. More and
more people are using Smartphones and tablets to browse. Make sure your
website design is compatible with desktop as well as mobile devices.
-Multimedia: Multimedia features can provide a better experience to visitors.
You can add patient education videos on certain procedures you provide and
photo gallery with before and after surgery photos that will serve to increase
patients’ confidence and trust in your treatment.
-FAQs: Create a Frequently Asked Questions page that contains questions
your new as well as current patients are likely to ask and the answers for
those questions.
-Invest in SEO: A well designed website with attractive features will not
work unless potential patients are able to find it. To be visible on search
engines, your website needs to be optimized. Ethical on-page and off-page
strategies such as in-depth keyword research, unique content creation, link
building, social media optimization and PPC ads can get increased web traffic
to your website.
Being a medical professional, your valuable time should be spent on providing quality
patient care. Reliable medical SEO services provide SEO based custom medical web
designs that can increase your patient base, and improve conversion rates.