2. Agenda
• 1 min om Ottoboni
• 4 min om Ottoboni & Länsförsäkringar
• 55 min digital omvärldsbevakning
3. Företagspresentation / Kort om Ottoboni Group
Fakta
Grundat: 2001
Anställda: 40 st
Omsättning: 35 milj
Kontor: Stockholm
Kompetensområden
Projektstyrning Koncept & design Teknik & utveckling
Projektledare Art Directors Systemutvecklare
Produktionsledare Designers Gränssnittsutvecklare
Motion designers Flashutvecklare
Illustratörer
Konceptutvecklare
Informationsarkitekter
Copywriters
39. Extern kommunikation med målgrupp
Varför?
- Svara på frågor, reda ut missförstånd (Kundservice)
- Aktivt ge tips och råd (Försäljning)
- Personlig ton i kommunikationen. Dialog på vardagsspråk.
(Varumärkesvård)
- Öka trafik till webbplats (Sökmotorer & Försäljning)
- Lyssna på vad som sägs om Länsförsäkringar
(Omvärldsbevakning)
- Snabbt sätt att informera (Kriskommunikation)
- Utföra enklare undersökningar (Användarstudier)
- Ge specialerbjudanden (Försäljning)
40. Kommunikation
Den egna webbplatsen Externa digitala kanaler
Bloggar
Sociala nätverk (Facebook, Linkedin)
Besökare kan ge feedback
Mikrobloggar (Twitter, Bloggy)
Socialt mediarum
Social delning (Flickr, Youtube)
Besökare tipsar varandra
Jämförelsesajter (Compricer,
Kontakt/Live-chat Comboloan, Pricerunner)
Nischesajter(Fordonsforum,
Familjeliv)
49. YouTube
Tredje mest besökta webbtjänsten bakom Yahoo! och Google.
20 miljoner besökare varje månad
100 miljoner videovisningar per dag
65.000 nya uppladdade videos varje dag
50.
51.
52. Bra respons
http://uk.youtube.com/watch?v=h42UeR-f8ZA
http://uk.youtube.com/watch?v=FZ1st1Vw2kY
My name is Daniel…We are Ottoboni, a full-service digital agency located in Stockholm
Daniel
Skanska, global websites and intranetCampaigns for McDonaldsOnline magazines for Pernod Ricard
Our agenda for this session is to talk about the future, but not the future as in 5 years from now. But what we are looking at right now and are working on in the next 12 months. The future related to digital communication and episerver
A Digital Strategy, then and now
This is what we did 10 years ago, we did a websiteThe strategy was not always there, the technique or the design was sometimes way off We learned our lessons and today
Now days, there is a digital strategy is a part of every project.This is actually the first draft of a strategy for Pernod Ricard, one of the world’s largest producer of wines and spirits.
The target groups digital landscape is unfortunately much larger than the Pernod website, it would be really easy if wasn’t, but it is. So we have to build a digital platform witch allows us to connect witch other media partners in order to present the products in situations were you see wines and spirits as relevant.Yesterday the communicative goal was to increase visitors on the pernod websiteThe goal for 2010 is to display our products in relevant channels and situations when a peerages is close. How many visitors the Pernod website has is irrelevant. Media partners like Channels 4 in Sweden, they have a TV show with Per Moberg, Swedens Jamie Oliver and they have one is Sweden’s largest sites for recipes. The Strategy = Connect witch the TV show and the recipie site The largest producer of milk and dairy products in Sweden is called Arla.They have their own recipie site, an iphone application witch recepiec, tochscreens witch recipies in grocery stores around SwedenThe Strategy = Connect
In order for Communication to work, it needs to be simple tools holding it together.12 different systems, different accounts, different set ups = it will fail because it is too complex.And if our clients can´t use the tools to execute the strategy then our business is dead
That´s why we focus on episerver and connecting other channels into episerver As the digital landscape keeps on evolving we try to use episerver as a hub for all communication and connect the channels round to the same platform.
To give you an example, our work for SkanskaWe started 3 years ago with developing Skanskas new digital strategy.developing the global website on episerver
and then all national websites and campaigns.The Intranet
Use monitors in your store to present product information, offers, news or for branding.
Add extra value to the customer through a touch screen were they can interact with your product and find more information, see related products, view 3D models etc.
This is an example how it can looks when your playlist is done and played on a client. In this playlist the editors upload images, add text and all get nicely formatted with shadows, correct font etc.
When you’re done with your playlist you select witch clients or channels you want to distribute the playlist to and in a few minutes the playlist is downloaded to the clients.
Microsoft is the next level when it comes to touch screens, it adds an extra dimension because user can interact now only with fingers but with gestures and physical objects.This screenshot is from a banking application made to a Swedish bank where customer can get a good overview of their economy.
Social media and EPiServer.
Blogga eller twittra?Vad är målet, vad är syftet, vad är strategin.
Blogga eller twittra?Vad är målet, vad är syftet, vad är strategin.
Blogga eller twittra?Vad är målet, vad är syftet, vad är strategin.
Social media and EPiServer.
Sossarna gör det bra med närvaro där målgruppen finns
Vägen målgruppen hittar dit
Something that has dramatically increased over the past 2-3 years is motion or filming in our projects. The boarders between TV and Internet are not that obvious anymore
Something that has dramatically increased over the past 2-3 years is motion or filming in our projects. The boarders between TV and Internet are not that obvious anymore
Today, we actually have our own studio at our officeCould be interviews witch the CEO at a company or as in this case, a campaign site witch a clear touch of Alice in wonderland.But motion/film witch a direct purpose to increase sales are not that common.
We started working with Stadium 6 months ago, Stadium is Swedens largest retailer for sports equipment and clothing They wanted our help in how to increase online sales. When we analyzed their strategy we realized that their website for online shopping was OK But only for someone how knew what they wanted. For someone how had not decided and needed guidance, it was a disaster.
This is a view of their online website showing ALL jackets…You have the prize, the name, the color etcBut when you buy jackets there are more things to it than prize and a pictureYou want to see how it fits, you want to see details and features.Our idea was to come as close to actually trying it on in a store as possibleWhat we came up with was a guide for people who had not decided yet.
Vi är en fullservice byrå inom digital kommunikation.Vi har den strategiska och tekniska kompetensen för att kunna genomföra den förflyttning ni vill göraDetta är inte ett Reklamuppdrag och det är inte ett IT-projektDet handlar om att arbeta fram och implementera er digitala strategi