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Walmart’s Value 
Chain
General administration 
Human resource management 
Technology development 
Procurement 
Inbound 
logistics 
Operations 
Outbound 
logistics 
Marketing 
and sales 
Service
Primary 
Activities
Inbound 
Logistics 
Operations Outbound 
Logistics 
Marketing and 
sales 
Service 
-VMI system 
(Vendor 
managed 
inventory) 
continuous 
replenishment 
-EDI 
(Electronic 
Data 
Interchange 
3 business 
segments: 
• WalMart 
stores 
- Super centers 
- Discount 
centers 
- Neighborhood 
markets 
• SAM’S Club 
• WalMart 
international 
• Hub and 
spoke 
distribution 
system. 
• CROSS 
DOCKING: 
logistic 
technique to 
make the 
distribution 
process more 
efficient 
- Word of mouth 
communication. 
-focuses on 
everyday low 
prices 
“Save money, live 
better” 
-Sales are on a self-service, 
cash-and-carry 
basis. 
-accepting 
returned goods 
-Satisfaction 
guarantee 
- Opening 
hours(24/7)
Support 
Activities
Firms infrasctructure: close connection between headquarter and local stores. 
Human resources: 
• Based on Interaction practices between company and employees 
• Low pay but other benefits (health care plans, retirement plans, or promotion opportunities) 
• 2.2 million associates globally. 
• Every time we open a supercenter, we provide roughly 300 jobs 
• Women57% of our U.S. workforce, 27% of corporate officers, and 20% of our Board of directors. 
Techonology development: It is the key factor of the company. It constitutes a competitive 
advantage against competitors. 
- Computer-based technology 
POS (Point of sales) system 
Satellite System 
Procurement: 
-Wal-Mart deals directly with manufacturers, by passing all intermediaries. 
- EDI : Electronic data interchange 
MANUFACTURER – WALMART - CUSTOMERS
Business 
Formats
1. Walmart Stores 
• Walmart Discount Stores 629 in the US 
• Walmart Supercenter: Walmart Discount Stores + Full Service 
Supermarket. 3,029 in the US. 
• Walmart Market: Previously branded as Walmart Neighborhood 
Market. 199 in the US. 
2. Sam’s Club. 
Buy in large quantities. 
611 opened in the US.
Walmart in the US

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Walmart’s value chain

  • 2. General administration Human resource management Technology development Procurement Inbound logistics Operations Outbound logistics Marketing and sales Service
  • 4. Inbound Logistics Operations Outbound Logistics Marketing and sales Service -VMI system (Vendor managed inventory) continuous replenishment -EDI (Electronic Data Interchange 3 business segments: • WalMart stores - Super centers - Discount centers - Neighborhood markets • SAM’S Club • WalMart international • Hub and spoke distribution system. • CROSS DOCKING: logistic technique to make the distribution process more efficient - Word of mouth communication. -focuses on everyday low prices “Save money, live better” -Sales are on a self-service, cash-and-carry basis. -accepting returned goods -Satisfaction guarantee - Opening hours(24/7)
  • 6. Firms infrasctructure: close connection between headquarter and local stores. Human resources: • Based on Interaction practices between company and employees • Low pay but other benefits (health care plans, retirement plans, or promotion opportunities) • 2.2 million associates globally. • Every time we open a supercenter, we provide roughly 300 jobs • Women57% of our U.S. workforce, 27% of corporate officers, and 20% of our Board of directors. Techonology development: It is the key factor of the company. It constitutes a competitive advantage against competitors. - Computer-based technology POS (Point of sales) system Satellite System Procurement: -Wal-Mart deals directly with manufacturers, by passing all intermediaries. - EDI : Electronic data interchange MANUFACTURER – WALMART - CUSTOMERS
  • 8. 1. Walmart Stores • Walmart Discount Stores 629 in the US • Walmart Supercenter: Walmart Discount Stores + Full Service Supermarket. 3,029 in the US. • Walmart Market: Previously branded as Walmart Neighborhood Market. 199 in the US. 2. Sam’s Club. Buy in large quantities. 611 opened in the US.