Neil Persuad's presentation to the schools of SEAL (Standards And Excellence in Learning), the Canadian private School standards body.

1. Open Space SEAL Conference:
How to MAXIMIZE your online
presence with
Ourkids.net
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2. Our Kids
Canada’s #1 resource
for parents searching
for independent schools
250,000 copies distributed
70,000 monthly online visitors
15,000 e-newsletter subscribers
5,000 daily blog visitors
1,777 Twitter followers
2,000 families attending expos
20% International online traffic
100% target audience
1,000,000 Families
#1 Ranking on Google.ca
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3. w w w.O u r K i d s M e d i a .c o m
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4. World Internet Usage and Population
Growth Timeline !
!
2000: 31,496,800 population / Internet users = 12,700,000 = 40.3%
2003: 32,050,369 population / Internet users = 20,450,000 = 63.8%
2005: 32,440,970 population / Internet users = 21,900,000 = 67.5%
2008: 33,212,696 population / Internet users = 28,000,000 = 84.3%
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5. Amplify your efforts
Amplify your
1. Where can you share
your blog, twitter and
facebook pages? 1
sh
2. Can you automate a
postings/feeds with
tools and widgets?
2
p
to
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6. Facebook
Twitter
LinkedIn
Pull RSS
feed of News
or Blog
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7. Direct Feeds
Direct Feeds
Extra exposure!
No additional
Extra exposure!
cost or effort
No additional
cost or effort
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8. ‘Sharing’ and ‘Tweeting’
‘Sharing’ and ‘Tweeting’
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9. FriendFeed.com
powerful resource
to streamline
online updates
!
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10. Ourkids.net web stats
Google Analytics: Ourkids.net site
summary (January 1, 2009 – May 2, 2010)
810,529 Visits
614,448 Absolute Unique Visitors
(196,081 repeat visitors)
3,816,612 Pageviews
4:21 Time on Site
(2x above industry average)
Top 10 visiting countries include:
Canada, USA, UK, Hong Kong,
India, Australia, China, Brazil,
Germany and Mexico
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11. It’s Google time
Ourkids is #1 on Google.ca
• Private Schools
• Boarding Schools
• All Girls’ Schools
• All Boy’s Schools
• Alberta Private Schools
• BC Private Schools
• Quebec Private Schools
• East Coast Private Schools
• Ontario Private Schools
Here are some other popular search terms we rank highly for:
• Gifted Private Schools • Advanced Placement Schools • IB Schools
• Montessori Schools • Calgary Private Schools • Vancouver Private Schools
• Montreal Private Schools • Toronto Private Schools • Christian Private Schools
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12. Our Kids e-listing overview
Complete
your e-listing
pages and
receive
5x’s more
pageviews
and traffic
!
!
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13. Ourkids e-listing samples
Albert College Brentwood College Selwyn House School Ashbury College
Strathcona-Tweedsmuir School King’s-Edgehill School St. Michaels University School
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14. Optimize your e-listing
• Provide images that showcase
different elements of your school
(web format)
• Capture students in action (sports,
arts, music) with supportive articles
and stories
• Include student/parent testimonials --
word of mouth advertising at it’s best
• Showcase your unique opportunities:
study abroad, round square,
community service programs
• Keep your ‘Important Dates’ updated
and access your e-listing quarterly to
keep content fresh
!
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15. Free online marketing tips
Put Our Kids on your
media press release
q Submit articles to
monthly e-newsletters
q Update your events calendar
q Contribute to the Our Kids
Chalkboard Blog and
become an expert
q Student Bloggers connecting
with potential students
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16. What’s new with Our Kids:
Premium Online Display Bundles
Leaderboard
Connect with a pre-qualified
and targeted audience
Premium Display Bundles provide your school with an integrated
campaign with four ad units. All four ads are served up in rotation so
that they appear regularly throughout the month. Ads may appear on
any given page in any of the four formats.
Includes:
ü A guaranteed # of ad impressions per month
ü Ad creation in four formats (leaderboard, big box, skyscraper, ½ banner) Big Box
Leaderboard 728 pixels wide by 90 pixels high
Big Box 300 pixels wide by 250 pixels high
Skyscraper 160 pixels wide by 600 pixels high
½ banner 300 pixels wide by 100 pixels high
ü Free once a month update service
½ banner
Costs*:
BASIC PREMIUM ULTIMATE
Skyscraper
5,000 impressions 10,000 impressions 20,000 impressions
per month per month per month
$210 per month $400 per month $760 per month
6 months at $200 6 months at $380 6 months at $720
per month per month per month
12 months at $190 12 months at $360 12 months at $680
per month per month per month
*3 months minimum booking
5
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17. What’s new with Our Kids:
Online E-Listing Enhancements
Enhance and upgrade your online e-listing to drive
more traffic to your school profile. Use the power of
online video to showcase your school to thousands of
Video Gallery -
School Showcased prospective families
G ol d $ 650 p e r year ($55 p e r m o nt h)
ü Featured school positioning on highly visited
ourkids.net pages
ü Positioned on Featured School Summary Page
ü Positioning on the Our Kids video gallery page
ü 2 videos posted on your school profile page
Online Video - ü 1 e-brochure posted on your school profile page
School Showcased
Sil ve r $250 p e r year ($22 p e r m o nt h)
ü Positioned on Featured School Summary Page
ü Positioning on the Our Kids video gallery page
E-Brochure
Online Videos ü 1 video posted on your school profile page
ü 1 e-brochure posted on your school profile page
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18. What’s new with Our Kids:
Online E-Newsletter Advertising
Deliver your message to a highly targeted and receptive audience.
The Our Kids E-Newsletter is distributed to an opt-in list of 15,000+
subscribers two times per month. With informative articles, video features
Leaderboard
and tips on choosing a school, it’s the perfect way to increase awareness
about your school and/or promote open house events.
N ew s let te r Ba n ne r A d ve r t is i ng I nc lu d e s:
ü Display banner ad with link to your website
ü 50 character text link to your website
Big Box
Leaderboard $975
½ banner
Big Box $900
½ banner $600
Exclusive Sponsorship (all 3) $1,600
We can tailor your marketing campaign with print, online and e-newsletter
advertising and create a campaign that works within your budget.
For more information, please call 905-272-1843
or email info@ourkids.net.
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19. Turningcreativity,
vision and passion
into exciting video
• Admission Experts
• Alumni Project
• Arts, Music and Creativity
• Boarding Life
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