2. Our goal is to provide a premium advertising destination for outdoor products, men's lifestyle brands and adventure companies to engage with consumers online

4. Outdoor Gear Blogs

5. User Gen Travel Planning Sites

6. Outdoor Magazine Site

7. Action & Extreme Video Portals

8. Outdoor Gear Review sites

9. Elite Outdoor Member Forums

10. Sports Communities3

13. Monthly Unique Visitors: 1,746,1314

14. Why Target Outdoor Enthusiasts? Targeted Reach It’s easy to find Key Influencers. But what about their Peers? What about the Social Influencers who interact with these Peers? All of these are your customers. The outdoor channel covers all the bases, with over 14 key activity groups in our channel You need to know how to reach these people Reach Reach 5

15. What is the Outdoor Enthusiast Network? Targeted Reach Guaranteed brand safety for your online media across our owned network of outdoor sites that produce 30,000 user posts in monitored forums per day 6

16. Extended Sites we can leverage Targeted Reach High Relevancy Increased Engagement 7

18. 24-49 Years Old

19. Medium to High Income

20. Social Influencer in the Outdoor Community 8

22. Likes to the be the first in their group to try new things

23. Has purchased the majority of their outdoor gear online

24. Likes music, electronic gadgets and concerts

25. Loves their pets just as much as they love the outdoors

26. Travels on average 42 days outside home base to engage in the outdoors

27. Places strong value on the opinion of their peers via online communities9

28. What can we do for your brand? Targeted Reach Standard Display Advertising Rich Media Skin Integrations Product Reviews and Integrations Custom Video Placements Home Page Take-Overs Rich Media Home Page Skins Integrated Contests 10

30. Highly coveted home page positions and premium placements provide strong branding to the consumers who visit our sites.

31. Engage hard to find targeted outdoor consumers and move your brand into the minds of opinion leaders.300x250 pixels 160x 600 11

33. 100% “share of voice” in highly visited areas across our outdoor sites where our most engaged users interface in order to participate in the community.

34. Integrated classic skin (shown below is how Woolrich deployed a Red Plaid 370-2385) and custom ad sizes are possible. Promotion includes delivery of 5,000 registered email accounts who have opted in for advertiser communications. 12

36. Products are indexed on site, will foster SEO growth and provide a medium for customers to review, purchase and provide feedback.Evolve Sports QUEST 13

38. Our most popular sites have over 33,000 videosintegrated into the site content. We do a better job than anyone out there in applying your media dollar to the demographic you need to reachmore likely to search for sports and nutrition product info online 7.1x* more likely to purchase sports equipment online 12.8x more likely to purchase concert tickets online for more than one person 11.1x *comScore Plan Metrix 14

39. Efficient Home Page Take-Overs Targeted Reach Ability to promote unique sales, events or news via a custom ad unit that gathers outdoor participant emails. As the owner of all our sites, we can place both standard IAB units as well as integrate fixed media placements based on the direction of the client. 15

40. Efficient Home Page Rich Media Take-Overs Targeted Reach Rich media background skin integration that can occur across all pages on site. Reach 7,400,000 impressions per month with 100% Share-Of-Voice. 16

41. Case Study – CAMP Mountain Equipment Targeted Reach Client: CAMP USA Objective: Top of mind branding to climbing & outdoor enthusiasts during the spring season combined with driving eCommerce sales Campaign Details: In addition to rich media ads we created a CAMP Competition on Rockclimbing.com. Visitors were encouraged to participate in the contest through email newsletters, a fixed CAMP placement discussing the contest and through strategic “brand ambassador” announcements. Word of mouth endorsements within our community forums reached over 651,000 outdoor enthusiasts.Results: 722,600 Media placements 3,815 Unique Email Acquisitions1,589 1st prize entries 17

42. What happens when you target your audience with a private channel as opposed to a network? The members of our outdoor sites are more likely to visit these categories: 18

43. Connecting Brands and Enthusiasts Targeted Reach When you work with NameMedia, you're in good company. Top brand advertisers and many Fortune 1,000 companies have trusted us with their brand and online marketing programs. Example Advertisers 19

44. In Summary….. Ad Specifications Targeted Reach Targeted Reach Rich Media Ad Specifications Video Ad Specifications 20 20