Outrider Australia speaks at ad:tech Sydney 2011 about the latest opportunities for mobile location marketing from mobile applications, creating a localised presence on social networks, to conducting SEO to help users find your business on mobile.

1. What Are The Real
Opportunities Within Mobile
Location Marketing?

2. Getting consumers to your mobile
apps or business location.
What is location How do you get
marketing and consumers finding
who does this your business and
benefit? mobile apps?
Presented by Poorani Prithiviraj from Outrider

3. What’s mobile location marketing?
“Using interactive wireless
devices to provide customers
with time and location sensitive,
personalized information that
promotes goods, services and
ideas, thereby generating value
for all stakeholders”.
Source: Wikipedia

4. How did it all start…
App Store Geo-targeting
7M Members
Check-in features

5. Who does location marketing
benefit?
Consumers Businesses
• 38.9 million internet users • Brand visibility
• 70% of 18-34 young male • Customer popularity
internet users
• Customer loyalty
• 64% of 18-34 young
female internet users • B2B through event
marketing & reward
• 43% of online Australians systems
now own a smartphone
Source: eMarketer, Young Men Lead Location-Based Service
Adoption, 11 February 2011

6. Finding your businesses via mobile
Social Networking
App Stores Apps
Search

7. What does the stats say… business
opportunity!
• 1/3 of all mobile queries already have local intent
• 26% of social networkers participated in mobile
social networking
• 74% of users will download and launch an app and
use it more than once.

8. What can you do to get found?
Offer discount
Foursqaure
coupons
Check-in
Twitter and
Facebook Page Social Google Use check-in
updates Networking Latitude incentives
Use local search Update location,
terms for mobile Website Facebook opening hours
Localisation Places
QR Codes,
“Open Now” Local Mobile Google video/
feature Search Places photos,
opening
hours

9. Empowering location-based
marketing via Google Places
Search by category Android 1-click rating
Reviews, Contact & Directions Personalised search results
Google Maps built in Open Now Filter
Google Hotpot

10. Contact Details
Poorani Prithiviraj
poorani.prithiviraj@outrider.com
02 8968 4000
www.outrider.com.au
facebook.com/outrideraustralia
linkedin.com/company/outrider-australia