To help brands understand the significant, potential impact this shift can have, this presentation explores; key features of Google+ pages, +Page strategies that should be considered, the difference between Google+ and other social networks and the Future potential of Google+

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experience relevance
Google+ Pages
for Business Owners

2. experience relevance
Introducing Google+ Pages
Google has formally launched the business component to its social platform Google+.
Called Google+ Pages, this new feature set enables brands to move onto the social platform.
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To help brands understand the significant, potential impact
this shift can have, this presentation explores:
• The key features of Google+ pages
• +Page strategies that should be considered
• The difference between Google+ and other social networks
• The Future potential of Google+
• Key takeaways from Google+ Pages for businesses
Outrider is Australia's largest Search Engine Optimisation (SEO) agency, with our SEO Agency based in Sydney. Outrider offers SEO
consultation and strategy development for a variety of verticals including social media services and social media buzz monitoring.

3. experience relevance
Google+ Pages features
In looking at how brands should think about using Google+ Pages, there are functional options available
which have proven meaningful to users thus far, and should be incorporated into a strategy.
• Hangouts
Hangouts are group video chats that enable brands to connect with consumers in a more personal manner.
• Circles
Circles create the ability to take a large group and split it into smaller groups.
• The Stream
On Google+, content is posted into “the Stream,” and users cannot post at that level. Instead, users post
their commentary beneath each individual brand post into the Stream.
• Photos and Google+ Creative Kits
Google has shared with us that one of the most popular applications for the platform has been photo sharing.
Due to that popularity, Creative Kits were created to enable easy, on-the-fly photo editing to enhance the
sharing process.
3 Outrider is Australia's largest Search Engine Optimisation (SEO) agency, with our SEO Agency based in Sydney. Outrider offers SEO
consultation and strategy development for a variety of verticals including social media services and social media buzz monitoring.

4. experience relevance
Developing your +Pages strategy
Investing time and thought into how your Google+ Pages strategy will create opportunity for you across the
entire Google network, not just Google+, is critical.
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Short term, brands must get people to follow them before they can engage in any
Circle creation or classification of users. The Google+ approach requires this step
of a user following +Pages, so development of a complete Google+ follower
strategy is imperative.
It is encouraged that brands add the +Pages button to
their own sites. The icon will assist in securing users
into the platform and, with better analytics, should
help brands understand the locations by which people
joined a Circle.
Additionally, this will further shape the initial content
and experience a brand provides to that customer or
potential customer.
Outrider is Australia's largest Search Engine Optimisation (SEO) agency, with our SEO Agency based in Sydney. Outrider offers SEO
consultation and strategy development for a variety of verticals including social media services and social media buzz monitoring.

5. experience relevance
What separates Google+ Pages from the rest
What differentiates Google+ from Facebook or any other digital platform, social or not, is best represented
in the image Google posted on its blog to show its philosophical shift to social as an organization.
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Google has put Google+ at the center of its entire approach to business.
It is using user data expressed in the social sharing of relevant content
to expand its own intelligence.
This will have dramatic impacts on the way every other Google property
operates, both from an end user experience to a brand advertising one.
It cannot be understated how significant this could be with users never
seeing options for a brand website but rather being driven directly to a
brand’s +Pages listing.
It is clear that brands must be on Google+, if for no other reason than the implications it will have on
search. Google is using its previously introduced +1 buttons for social signals in its search results and is
now allowing brands to short-circuit the results page for a direct link to a brand’s +Page.
Outrider is Australia's largest Search Engine Optimisation (SEO) agency, with our SEO Agency based in Sydney. Outrider offers SEO
consultation and strategy development for a variety of verticals including social media services and social media buzz monitoring.

6. experience relevance
The future potential of Google+
The ability to link up a brand’s website, YouTube channel, +Page and Local Places experience will be unique
and comprehensive. User behavior and data will further shape the ability for brands to target users across the
Google network.
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The long-term success of Google+ will likely reside in
the mobile space. Google seems intent on moving
Google+ onto the operating system of every Android
device. This shift from a desktop platform to mobile will
change the dynamics entirely.
Brands can start thinking today about how they would
alter the communication strategy for a world where
Google Wallet, rapid product/price comparison and
instant feedback are required.
It is also important to consider the measurement element of this social platform. At the end of October, Google
introduced a new way to measure the influence people have in sharing content. Called Ripples, this product
enables brands to select any post and measure the influencers that enable that content to “go viral.” As brands
think about putting influencers into different segments, this tool will become a unique means by which to do
that in a Google+ world.
Outrider is Australia's largest Search Engine Optimisation (SEO) agency, with our SEO Agency based in Sydney. Outrider offers SEO
consultation and strategy development for a variety of verticals including social media services and social media buzz monitoring.

7. experience relevance
Key takeaways from Google+ Pages for businesses
1. Secure your +Pages listing today
Make sure for now the person who secures your +Page is either operating the Gmail account you wish to
have it associated with or is able to share their account information with other brand stakeholders.
2. The Stream flows one way
Unlike Facebook, posts trigger comments, not the Wall itself. Your content strategy must be fresh to enable
and encourage this.
3. Ripples can shape your influencer network
New visualization tools can help further segment key customers and form a new means of sharing relevant
content with your target groups.
4. It is all about the Circles
Circle management will be your No. 1 priority on the platform and will dictate the size of your brand’s success
opportunity.
5. Be ready for change; this is a shifting platform
Google has shared that the platform will look very different for brands as it evolves, as soon as 30 days from
now. Stay nimble and be prepared.
7 Outrider is Australia's largest Search Engine Optimisation (SEO) agency, with our SEO Agency based in Sydney. Outrider offers SEO
consultation and strategy development for a variety of verticals including social media services and social media buzz monitoring.

8. experience relevance
Conclusion
Google+ feels like a different type of social platform, it’s more a valuable utility than a widespread
communication vehicle, such as Facebook. This may be a good alternative for certain brands and a great
variation for others. Google+ does not seem to be a “Facebook-killer,” but rather a different way for brands
and consumers to connect.
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Going forward, brands must decide how content will manifest between the different social platforms. However,
Google+ presents an opportunity for brands to work to establish with consumers a variety of experiences now
available through the platform, and create selected relationships based on any number of user- or brand-
determined attributes.
Outrider is Australia's largest Search Engine Optimisation (SEO) agency, with our SEO Agency based in Sydney. Outrider offers SEO
consultation and strategy development for a variety of verticals including social media services and social media buzz monitoring.