SlideShare una empresa de Scribd logo
1 de 125
Social Media for Business So you think you want a  Social Media Strategy?
Blog @PhilOakley from @OutserveWeb
Philip Oakley Outserve Limited http://uk.linkedin.com/in/philoakley http://outserveweb.com http://facebook.com/outserveweb http://twitter.com/outserveweb
 
 
So you think you want a  Social Media Strategy?
 
Relationship Strategy
Listening Strategy
 
What How Why
What
Social Networking Definition Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals.
What is Social Media? media for social interaction, using highly accessible and scalable publishing techniques. http://en.wikipedia.org/wiki/Social_media
 
17th February 2010 www.outserve.co.uk [email_address] VIDEO
Micro-blogging
Blogs
17th February 2010 www.outserve.co.uk [email_address] Photos
Networking
 
Bookmarking
 
17th February 2010 Documents
17th February 2010 Slides
Location
Hyperlocal
Local
 
Regional
National
Global
Universe
 
 
 
 
Facebook Active Users Today: 629,622,400 Half of Facebook users login everyday
 
World Population
World Population with Internet
World Population with Internet
UK Population with Internet
Fastest Growing Facebook group is  women over 55 .
Facebook Social Graph
 
Why
Sales & Marketing
 
 
 
 
Community
Promotion
Marketing ,[object Object]
Interaction/Feedback
Superhuman Strengths
COMMUNICATION
 
 
 
Customer Service
Customer Service
Customer Service
Customer Service
Customer Service
Customer Service
Customer Service/Support
 
Brand/Reputation Management
Brand/Reputation Management
Brand/Reputation Management
Brand/Aawerness/Reputation
 
 
 
Collaboration & Building Teams
How
Strategy
 
 
Analytics
 
 
Tools ,[object Object]
Smart Phones
Automation* – Tweet adder
Google Search/ Google alerts/Google Trends
Read/Write blogs
Commercial -  Buzz Logic/Radion6
Analytics (Facebook, Linkedin)
How often? EVERYDAY
Integrated Online
Integrated Online
 
 
 
 
 
 
Link Social Media Content together
Integrated offline
Integrated offline
Integrated Offline
 
 
 
 
Brand Protection
Brand Protection
Brand Protection
 
Devices
 
 
 
 
Future/Now ,[object Object]
Video
Social CRM
Social Shopping
Q&A
Actions
Actions ,[object Object]
Actions ,[object Object],[object Object]

Más contenido relacionado

La actualidad más candente

Help I Need To Be More Social! TalentNet Live! Aug2011
Help I Need To Be More Social! TalentNet Live! Aug2011Help I Need To Be More Social! TalentNet Live! Aug2011
Help I Need To Be More Social! TalentNet Live! Aug2011
Leslie Mason
 
Social media & campaigning
Social media & campaigningSocial media & campaigning
Social media & campaigning
timspalding
 
Urban Summit 2012: The Three F’s Every Successful Entrepreneur Should Master
Urban Summit 2012: The Three F’s Every Successful Entrepreneur Should MasterUrban Summit 2012: The Three F’s Every Successful Entrepreneur Should Master
Urban Summit 2012: The Three F’s Every Successful Entrepreneur Should Master
Anvil Media, Inc.
 

La actualidad más candente (20)

Intro Social Media for Small Business
Intro Social Media for Small BusinessIntro Social Media for Small Business
Intro Social Media for Small Business
 
Introduction to Facebook and Twitter
Introduction to Facebook and TwitterIntroduction to Facebook and Twitter
Introduction to Facebook and Twitter
 
4-H volunteers final
4-H volunteers final4-H volunteers final
4-H volunteers final
 
Drinking from a Fire Hose
Drinking from a Fire HoseDrinking from a Fire Hose
Drinking from a Fire Hose
 
Frivolous fun or innovative learning? Using social media to deliver professio...
Frivolous fun or innovative learning? Using social media to deliver professio...Frivolous fun or innovative learning? Using social media to deliver professio...
Frivolous fun or innovative learning? Using social media to deliver professio...
 
Social Media Beltwide Cotton
Social Media Beltwide CottonSocial Media Beltwide Cotton
Social Media Beltwide Cotton
 
Web 2.0: the Top 10 Technologies
Web 2.0: the Top 10 TechnologiesWeb 2.0: the Top 10 Technologies
Web 2.0: the Top 10 Technologies
 
Engaging The Conversation
Engaging The ConversationEngaging The Conversation
Engaging The Conversation
 
Louisville IIBA Social Media Presentation
Louisville IIBA Social Media PresentationLouisville IIBA Social Media Presentation
Louisville IIBA Social Media Presentation
 
Social media
Social mediaSocial media
Social media
 
Help I Need To Be More Social! TalentNet Live! Aug2011
Help I Need To Be More Social! TalentNet Live! Aug2011Help I Need To Be More Social! TalentNet Live! Aug2011
Help I Need To Be More Social! TalentNet Live! Aug2011
 
Social Media in eXtension
Social Media in eXtensionSocial Media in eXtension
Social Media in eXtension
 
ACFPE Social Networking Workshop
ACFPE Social Networking WorkshopACFPE Social Networking Workshop
ACFPE Social Networking Workshop
 
Social Media for Health Care
Social Media for Health CareSocial Media for Health Care
Social Media for Health Care
 
Midwifery: isn't there an app for that?
Midwifery: isn't there an app for that?Midwifery: isn't there an app for that?
Midwifery: isn't there an app for that?
 
Social media & campaigning
Social media & campaigningSocial media & campaigning
Social media & campaigning
 
Urban Summit 2012: The Three F’s Every Successful Entrepreneur Should Master
Urban Summit 2012: The Three F’s Every Successful Entrepreneur Should MasterUrban Summit 2012: The Three F’s Every Successful Entrepreneur Should Master
Urban Summit 2012: The Three F’s Every Successful Entrepreneur Should Master
 
Using Social Media for your own Professional Development
Using Social Media for your own Professional DevelopmentUsing Social Media for your own Professional Development
Using Social Media for your own Professional Development
 
Socialmediaagtech
SocialmediaagtechSocialmediaagtech
Socialmediaagtech
 
Social Media at FAO
Social Media at FAOSocial Media at FAO
Social Media at FAO
 

Similar a Social Media for SPEED WM

Going for growth social media workshop june 2012
Going for growth social media workshop june 2012Going for growth social media workshop june 2012
Going for growth social media workshop june 2012
Bua Marketing
 
Engage Your Audience with Social Media
Engage Your Audience with Social MediaEngage Your Audience with Social Media
Engage Your Audience with Social Media
Sarah Kuglin
 

Similar a Social Media for SPEED WM (20)

CIPD - Social Media Presentation
CIPD - Social Media Presentation CIPD - Social Media Presentation
CIPD - Social Media Presentation
 
CIPD Talk on Social Media
CIPD Talk on Social MediaCIPD Talk on Social Media
CIPD Talk on Social Media
 
Introductions to Social Media for Creatives
Introductions to Social Media for CreativesIntroductions to Social Media for Creatives
Introductions to Social Media for Creatives
 
Social Media Taster Course
Social Media Taster CourseSocial Media Taster Course
Social Media Taster Course
 
Using LinkedIn presented by Ehab Elagaty at the Jeddah Network Event 2010-08-09
Using LinkedIn presented by Ehab Elagaty at the Jeddah Network Event 2010-08-09Using LinkedIn presented by Ehab Elagaty at the Jeddah Network Event 2010-08-09
Using LinkedIn presented by Ehab Elagaty at the Jeddah Network Event 2010-08-09
 
The Role of Social Media in Corporate Social Responsibility
The Role of Social Media in Corporate Social ResponsibilityThe Role of Social Media in Corporate Social Responsibility
The Role of Social Media in Corporate Social Responsibility
 
Get focused online marketing for business 101 for may 2011
Get focused online marketing for business 101 for may 2011Get focused online marketing for business 101 for may 2011
Get focused online marketing for business 101 for may 2011
 
Digital marketing for higher further education colleges
Digital marketing for higher further education collegesDigital marketing for higher further education colleges
Digital marketing for higher further education colleges
 
Going for growth social media workshop june 2012
Going for growth social media workshop june 2012Going for growth social media workshop june 2012
Going for growth social media workshop june 2012
 
Using Social Media to Promote YOUR Business
Using Social Media to Promote YOUR BusinessUsing Social Media to Promote YOUR Business
Using Social Media to Promote YOUR Business
 
Cepg social-media-101 Geoff Hunt Silverdale
Cepg social-media-101 Geoff Hunt Silverdale Cepg social-media-101 Geoff Hunt Silverdale
Cepg social-media-101 Geoff Hunt Silverdale
 
Social media for Lively leaders
Social media for Lively leadersSocial media for Lively leaders
Social media for Lively leaders
 
RDA Illawarra - Social Media Training for the Not-For-Profit Sector
RDA Illawarra - Social Media Training for the Not-For-Profit SectorRDA Illawarra - Social Media Training for the Not-For-Profit Sector
RDA Illawarra - Social Media Training for the Not-For-Profit Sector
 
Social Media Strategies - Social3i - School of Visual Concepts - April 2011
Social Media Strategies - Social3i - School of Visual Concepts - April 2011Social Media Strategies - Social3i - School of Visual Concepts - April 2011
Social Media Strategies - Social3i - School of Visual Concepts - April 2011
 
Engage Your Audience with Social Media
Engage Your Audience with Social MediaEngage Your Audience with Social Media
Engage Your Audience with Social Media
 
OWU Socmed Pres 11 3 09
OWU Socmed Pres 11 3 09OWU Socmed Pres 11 3 09
OWU Socmed Pres 11 3 09
 
Social Media Essentials
Social Media EssentialsSocial Media Essentials
Social Media Essentials
 
110910 demographics
110910   demographics110910   demographics
110910 demographics
 
Social Media and Social Media Marketing
Social Media and Social Media MarketingSocial Media and Social Media Marketing
Social Media and Social Media Marketing
 
Powell imkt120
Powell imkt120Powell imkt120
Powell imkt120
 

Más de OutserveWeb

Social media-analytics-2011
Social media-analytics-2011Social media-analytics-2011
Social media-analytics-2011
OutserveWeb
 

Más de OutserveWeb (13)

Challenge Academy June 2018 - Digital Marketing, Web Traffic and Ecommerce
Challenge Academy June 2018 - Digital Marketing, Web Traffic and Ecommerce Challenge Academy June 2018 - Digital Marketing, Web Traffic and Ecommerce
Challenge Academy June 2018 - Digital Marketing, Web Traffic and Ecommerce
 
UoW digital marketing 1 2017 20170606
UoW digital marketing 1 2017 20170606UoW digital marketing 1 2017 20170606
UoW digital marketing 1 2017 20170606
 
Social Media Introduction - Chase Chamber of Commerce
Social Media Introduction - Chase Chamber of CommerceSocial Media Introduction - Chase Chamber of Commerce
Social Media Introduction - Chase Chamber of Commerce
 
Facebook for Manufacturers
Facebook for ManufacturersFacebook for Manufacturers
Facebook for Manufacturers
 
10 Things Manufacturers can do on Social Media
10 Things  Manufacturers can do on Social Media10 Things  Manufacturers can do on Social Media
10 Things Manufacturers can do on Social Media
 
Facebook for manufacturers
Facebook for manufacturersFacebook for manufacturers
Facebook for manufacturers
 
Social Media Introduction
Social Media IntroductionSocial Media Introduction
Social Media Introduction
 
Social media-analytics-2011
Social media-analytics-2011Social media-analytics-2011
Social media-analytics-2011
 
E-Reputation
E-ReputationE-Reputation
E-Reputation
 
eCommerce - More Visitors, More Customers, More Sales
eCommerce - More Visitors, More Customers, More SaleseCommerce - More Visitors, More Customers, More Sales
eCommerce - More Visitors, More Customers, More Sales
 
Twitter ppt
Twitter pptTwitter ppt
Twitter ppt
 
7 tips on Facebook for business
7 tips on Facebook for business7 tips on Facebook for business
7 tips on Facebook for business
 
Social Media Slides
Social Media SlidesSocial Media Slides
Social Media Slides
 

Último

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Victor Rentea
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 

Último (20)

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptxVector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptx
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
 

Social Media for SPEED WM