This presentation is designed to give an introduction to how social media can be used to find a job.

1. Capilano University Building Your Personal Brand Online Mhairi Petrovic August 2010

3. Your Personal Brand Online

4. Defining your goals

5. Social Media Tools

6. Guidelines for Safe Personal Branding

7. Examples of great Internet networking

8. Monitoring Your Brand Online

10. Internet networking hubs.

11. Social media tools include wikis, blogs, podcasts as well as social networks like Facebook and You Tube.

12. These are just tools like the phone, or classifieds that you can use to help you find a job.

14. 200m MySpace users,

15. 30 m on Twitter,

16. 3 billion photos on Flickr

17. Hundreds of thousands of videos uploaded to YouTube

18. 180m+ blogs

19. 77% of active Internet users use blogs

20. No longer the domain of the youth or techies.

21. Over 35 demographic is the fastest growing

23. To be social

24. To connect

25. To showcase themselves and what they do

26. To communicate effectively with many people at once or with one at a time

29. Always conduct yourself professionaly in these forums

30. Highlight what sets you apart

31. Be active in the community

32. See yourself as others see you

34. Who is your intended audience?

35. What are your strengths?

37. LinkedIn - Largest professional network in NA

38. All professional users

39. Your credentials online

40. Get to know and interact with industry peers

41. Establish your expertise

42. Showcase your talents by answering questions

43. Learn and share your knowledge

45. Create a profile and begin adding friends

46. Spread the word

47. Referrals are better than cold leads

48. Become a groupy

49. Create a company “Page”

51. 140 character limit

52. Link to your site or blog

53. 3rd largest driver of traffic

54. Short, sharp bursts of info

55. Promote your offering

58. Grow Your Network

59. Join Groups or create your own

60. Use your status box

61. Ask questions

62. Using widgets appropriately

64. Cronological Order

65. Constant flow of information

66. Categorized by subject

67. Interaction builds community

69. There is a blog out there on every topic

70. Canadians are taking advantage of blogs

71. 89% of businesses use blogs

73. Step 2- Collaborate

75. Rob Duncan on LinkedIn

76. Wiggly Wigglers

77. Threadless

79. Google Yourself!

80. Do the granny test on the results

81. Always portray yourself professionally

82. Be selective about who you add

83. Add applications that are specific to what you do

84. Schedule internet networking time

85. Join and contribute to groups

86. Be true to who you are

88. Know how to change these

89. Use them to give appropriate access according to your goals

90. You choose how much or how little you make public

92. Google Yourself

93. Tweetscan

94. Google Alerts

96. Done wrong can damage your chances

97. Focus on the hubs appropriate to your niche

98. Use networks appropriately

99. Be safe

100. Schedule time in these forums

102. “Out-Smarts” on Facebook

103. mhairi@out-smarts.com

104. 604 290 4099

105. Questions – let me know!