On Tuesday 22 December 2015, Outware Mobile held a hackathon themed ‘The Future of Retail’. Eighty Outwarians participated. Eleven multi-disciplinary, self-formed teams created working, usable software in just eight hours. Each team competed by building software products that would improve the Retail sector for customers, employees and Retailers. This video is a summary of the event and the projects created on the day.

2. the hackathon
On Tuesday 22 December 2015, Outware Mobile held a
hackathon themed ‘The Future of Retail’.
Eleven teams competed by building software products that
would improve the Retail sector for customers, employees
and Retailers. This pack is a summary of the event and the
projects created on the day.
Check out the video to see the day in action.

3. why hack?
Hackathons are a great way to generate ideas, test new
technologies, learn new skills, get creative, collaborate and
have fun! All while solving real problems by creating working,
usable software.
Giving our team the time to do all of the above is one of the
ways we invest in innovation. The results of a hackathon help
us do our work better, and help our partners and clients to
address new opportunities and solve real world problems.

4. why retail?
The Retail sector is ripe with opportunities to improve customer
engagement, increase shopping convenience, and come up with
new ways to meet customer needs and add value.
Customer expectations are changing due to the ever-increasing
convenience of performing simple tasks anywhere and anytime on
mobile devices. We believe that the retailers who take advantage
of mobile tech will lead the way for the Future of Retail.

5. technologies
The creative application of new mobile technologies are making the
Retail sector an incredibly exciting place to be.
Social media, robotics, image recognition, near field communication,
artificial intelligence, beacons and geofencing technologies mean
that the smartphone will become essential to the retail experience.
Those retailers who can best harness this technology will outlast
their competition and win the favour of their customers.

6. the projects
Eighty Outwarians participated.
Eleven multi-disciplinary, self-formed teams
created working, usable software in just eight
hours.
Here are the projects.

7. App
Showc
ase

8. Image
Recognition

9. SNAPtag
Finding product information online such as best price,
reviews or closest retailer is really hard and time
consuming…
SNAPtag uses image recognition to help users find the
products they want quickly and easily, saving them
time and money.

10. SNAPtag
Features:
● Cloud image recognition
● Intelligent tagging
● Dynamic search filtering
● Result focused actions

11. Price
Comparison

12. FrugalShop
Who doesn’t love a great deal?
FrugalShop helps users get the best deal from
nearby retailers.
Using smart geolocation technology, the app
identifies which store the user is shopping in
and offers them in-store Frugal Deals.

13. FrugalShop
Features:
● Deals from all retailers in the
same shopping centre
● Price matching – Users can ask
retailers for a better deal
● Retailer admin console to
match or do better than
competitor pricing

14. NFC
Near Field Communication

15. QuickShop
The QuickShop app allows users to pay for
items in a store using Near Field
Communication (NFC) technology.
Users can create their own profiles with their
address, preferred payment methods and
delivery times.

16. QuickShop
Users walk into a store, scan
the items they want, hit pay,
and then go home!
No more heavy and awkward
shopping bags!

17. Waste Less

18. WiTF?
Australians throw away $8 billion worth of edible food,
wasting 4,000,000 tonnes of food every year.
Why?
● We don’t know how to use leftovers
● We don’t check the fridge before going shopping
● We buy too much
● We buy takeaway instead of cooking the food we
have at home
Credited: Icon created by misirlou from the Noun Project

19. WiTF?
What’s in The Fridge? (aka WiTF?) is an app that
lets users enter the contents of their fridge to:
● Search for recipes with those ingredients
● Build a shopping list with what they need to
cook the dish
● Click & Collect or get home delivery from
their nearest supermarket

20. Beacons
& Payments

21. ShopMate
“I can’t believe it’s not stealing!”
ShopMate is an app that:
● Lets customers scan products they wish to purchase
● Eliminates the need for waiting in queues
● Empowers retail staff to focus on customer service
● Automates payments as customers leave the shop

22. ShopMate
Features:
● Barcode scanning
● Beacon activated payments
● Manual payments
● Product details
● Product reviews
● Payment receipts

23. Workforce
Management

24. workM8
workM8 improves workplace culture and efficiency
by allowing Store Management to automate
processes and track staff accountability.
Retail staff are provided clear and direct
communication on expected tasks and given a voice
to review their working day.

25. workM8
Features:
● Staff check-in
● Staff monitoring
● Tasks management
● Quick assistance
● Broadcast & chat

26. Social
following

27. proFOmo
Retailers spend millions on sales promotions that
don’t always reach the right consumers.
proFOmo is an app that allows consumers to follow
items and brands so that they can be notified of
promotions that matter to them.

28. proFOmo
proFOmo searches retail
websites and identifies
price changes and new
promotions.
When a product is on
special or reaches a given
price target, the user
receives a notification.

29. Personalisation

30. Jasmine
Jasmine helps Retailers retain loyal customers by providing
customers with a personalised and contextual in-store
experience.
Jasmine combines mobile and in store experiences with
personal shopping assistants that are armed with information
about the customer upon arrival.

31. Jasmine
Features:
● Targeted recommendations
● Personalised greeting on
arrival at store
● List creator
● Staff session management
● Customer feedback

32. Artification Intelligence
& Big Data

33. Pennyworth
Pennyworth is the ultimate personal assistant. Consumers can:
● Manage shopping lists and household inventory in the Cloud
● Collaborate with household members
● Shopping assistance and advice
Retailers can then:
● Track seasonal trends
● Get access to consumption data
● Anticipate demand based on customer shopping lists

34. Pennyworth
Features:
● Secure login for
household members
● Smart shopping list that
helps retailers
anticipate demand
● Convenient barcode
scanner

35. Geofencing

36. where’s my list?
A user-centric shopping list app which aims to personalise a user's shopping and
empowers retailers and shop owners to provide their customers with a unique
shopping experience.
With a dynamically filtered list, customers are able to see which stores in the area
offer their desired items, which items are not available in their immediate area, and
once they walk in-store, which items are available in that store.

37. where’s my list?
Features:
● Geofencing
● Beacons
● Dynamic smart filters that provide
customers with a personalised
experience based on their location

38. Robots!

39. Lionel Bot
Lionel Bot is a personalised shopping assistant that will
help customers find what they need in store.
Customers are greeted at the door by Lionel Bot, and
interact with it using an app.
In the app, customers can select the items they want
and Lionel Bot will show them where these are in store,
while also alerting them of promotions and discounts.

40. Lionel Bot

42. Best Execution: workm8
Most Innovative: FrugalShop
Most Client Value: Jasmine
People’s Choice: proFOmo
and the winners are...

43. thanks to the judges!
A big heartfelt thanks to our judges from Coles, Vicinity Centres
and Officeworks for taking the time out of their days to come
along and help us decide on the winners.
Your questions, comments and feedback provided us with more
thinking fuel to improve our ideas even further.
We hope you had as much as fun as we did!

44. thanks to teams!
Well done to the teams who participated!
The hackathon was an incredible display of your skills,
expertise and creativity.
We are so proud to have such a diverse, motivated and
passionate team that works so collaboratively together
to build software that makes a difference.

45. our vision
Our vision at Outware Mobile is to make a difference
through creating mobile experiences that are intuitive,
effective and engaging.
The results of this hackathon have demonstrated the
myriad of possibilities for the future of the Retail
sector. We hope that this inspires you and that we can
help our clients bring some of these great ideas to life.

46. contact us
For more information, please contact:
Lucia Vuong, Marketing Manager
Ph: +61 (0)3 9005 4256
Email: lucia.vuong@outware.com.au
www.outware.com.au