Because of India’s impressive economic growth in recent years, it is becoming more and more interesting for digital companies. There are great opportunities for European technology companies in both B2B and B2C. But how do you enter the Indian market? What are the challenges and opportunities for your company?

2. Explore India
Market opportunities
for technology
companies
Presented by Owlai & Lionpartner

5. 1. Why India?
2. How India?

6. Population: 1,21 billion
Population Growth Rate: 1,58%
Life Expectancy: 70 years
Sex Ratio: 914 females per
1,000 males
Rural vs Urban: 72% vs 28%

9. Yearly at least 120.000 graduates from business
schools
and
200.000 graduates in engineering

10. More than outsourcing...

11. Digital Indians
More than 950 million mobile subscriptions
120 million Internet users
60+ million Indians on Facebook

12. Digital India - Market
Online marketing industry
-
Internet
360 million USD in 2013
opportunities - 14
billion USD in
2015
E-commerce sector -
125-260 billion USD in
2025

13. How - for tech companies
Advantages Disadvantages How
- Complete ownership - More resources - Branch office, liaison,
Own Setup - Control - Regulation pvt ltd etc.
Partner - In-it-together - Lack of some control - Revenue share
- Lack of control
- Potential brand
Distribution - Easy (few resources)
dilution
- Regular exports
- Ownership - Lock-in
JV - Control
- Joint Venture

16. Sales in India
• Hierarchy & Decision-making process
• Kick-backs
• Culture - yes/no, urgency
• Go straight to the top...

17. Finding partners
• Visit
• Build relations
• Look upon networks
• Any personal recommendations?
• Show interest and willingness to invest

18. More
• http://india.wsj.com/home-page
• http://forbesindia.com
• risgaard.blogs.business.dk
• twitter.com/risgaardknudsen