- Design in reference to usability - Design in reference to sale - Information Architecture - Online communication

1. !
!
!
!!Experts.!Network.!Events.!
facebook.com/owlaidk! twi9er.com/owlaidk!
owlai.com!

2. Optimize your website & increase
your conversion rate
WEBUSE & MAYK

3. Kristina
- Founder of MAYK in 2012
- Specializes in brand identity - from hands on brand
strategy to visual communication
- Previously worked 6 years for Kontrapunkt
- Clients: Several Danish ministries Rambøll, Widex,
DSB, Metroen, Movia, Dansk Røde Kors, Noma, Tasa-
ki, Novo Nordisk and Andersen Bakery, LEO Pharma,
Steno Diabetes Center, Arkitema Etc.
- Partner & Partner to be in several small start up
companies
Kristina is passionate about making every single
brand unique and makes sure it fulfills its full poten-
tial. She strives to make all visual communication
sharp, simple, recognizable, functional and beautiful.
Kristina is educated from the Danish Design School
Marina
- Founder of WEBUSE
- Specialized in online marketing, customer experi-
ence and communication + usability and information
architecture.
- Special focus on e-commerce.
Previously worked in the advertising industry for 12
years as a project manager and for 4 years at Telia
Sonera, responsible for e-commerce.
Marina is passionate about growing sales through
e-commerce and has focus on marketing, UX, IA and
communication. In 2012 she founded WEBUSE and
now 8 months later Marina works with clients as
Georg Jensen, Louis Poulsen, Ferm Living, Arkitema
etc.
Marina was also a speaker at SMX Stockholm 2010 -
SMX Stockholm is a conference where both market-
ers and e-commerce-gurus can grow and learn from
each other and global experts.

4. Issues stated by participants:
- Online communication, website design
- Website and facebook interactions, and how they can best supplement each other
- how you can get high conversion rate
- Info
- Learning more about conversion
- How to use web analytics to optimize design issues
- Improve the website to make it more appealing to potential clients. Find a suitable
“look” that appeals to the right clients.
- usability, online marketing
- SEO, information architecture, how to make it easy for the costumer to buy
- how to make it attractive, how to attract more public
- HOW to make a GOOD WEB-site!
- Optimize website, increase relevant traffic
- Brand creation, communication
- How to improve traffic on website
- Usability and online communication
- Marketing Research for my international websites
- marketing of my website.
- Online (and visual) communication

5. Build a strong brand
Website design
Online communication
Website testing
= Increase conversionrate

6. dk healthcare

7. ?

8. Web CRM

9. ?

10. O. M. Nielsen

11. ?

12. Bikway

13. ?

14. bEzH

15. ?

16. Sociotransit

17. ?

18. Good examples & sum up

20. Mailchimp

23. Crocs

26. Crocs

27. Make it simple

28. Make it simple & Use pictures

29. Call to action in focus

30. Use the power of persuasion to increase online sales
= Social proof
= Give some take some
= Commitment
= Sense of urgency

35. 12 mistakes in e-commerce
- A lack of detailed product information
- Hiding Contact Information
- A Long or Confusing Checkout Process
- Requiring an Account to Order
- An Inadequate Site Search Engine
- Poor Customer Service Options
- Tiny Product Images
- Only One Product Image
- A Poor Shopping Cart Design
- Lack of Payment Options
- Not Including Related Products
- Confusing Navigation

37. Get inspired and increase
your knowledge
www...
Digital works
FDIH
Internetretailer
theGrok
GetElastick
Betashop
bryaneisenberg
SmashingMagazine
Econsultancy blog
KissMetrics blog
wired
Top e-commerce
amazone.com
miinto.com
mrporter.com
saxo.dk

38. Thank you!
Marina Saké Nielsen // 42 41 11 02
Kristina May // 27 32 71 17