Mohammad Dadkhah started his career in online marketing field in 2005 with Google Adwords. Since then his competences expanded into other spheres such as Google Analytics, Facebook Ads, Search Engine and Website optimization. In August 2012 he published a bookOnline Marketing: Den Røde Tråd, that has collected all the good advices and recommendations for easy and concrete do-it-yourself methods.
http://seofolk.dk
3. Agenda
3
Ring: +45 44 40 40 64, Email: info@adforce1.dk
Adforce1.dk
Introduc*on
Onsite
–
common
knowledge
Content
–
do
you
provide
quality
content?
Traffic
is
the
most
important
thing
Why
linkbuilding
Break
Watch
for
the
Google
updates
Linkbuilding
–
This
is
how
you
can
do
Q&A
4. AdForce1
4
Ring: +45 44 40 40 64, Email: info@AdForce1.dk
AdForce1.dk
• Founded
november
2011
by
Mohammad
Dadkhah
• Focus
is
online
marke>ng
• SEM
+
Google
Analy>cs
=>
adfolk.dk
• Book
+
educa>on
=>
marke>ngbogen.dk
• SEO
=>
seofolk.dk
• Websites
=>
designfolk.dk
• 9
people
in
AdForce1
family
• Next
project=>
kodefolk.dk
5. Write Title Tags & Meta Description on all pages – no exceptions
5
Ring: +45 44 40 40 64, Email: info@AdForce1.dk
AdForce1.dk
6. Use heading tags – H1 is the content title and the most important
6
Ring: +45 44 40 40 64, Email: info@AdForce1.dk
AdForce1.dk
8. You must never have errors on your site
8
Ring: +45 44 40 40 64, Email: info@AdForce1.dk
AdForce1.dk
9. Write text on every single page on your site!
9
Ring: +45 44 40 40 64, Email: info@AdForce1.dk
AdForce1.dk
10. Even a little bit is better than noting!
10
Ring: +45 44 40 40 64, Email: info@AdForce1.dk
AdForce1.dk
11. Look for which pages of your site, Google have indexed by
searching for site:yourdomain.com
11
Ring: +45 44 40 40 64, Email: info@AdForce1.dk
AdForce1.dk
12. Look for pages of your site that needs to have Title Tags written
12
Ring: +45 44 40 40 64, Email: info@AdForce1.dk
AdForce1.dk
13. Don’t have content? Then Create it!
13
Ring: +45 44 40 40 64, Email: info@AdForce1.dk
AdForce1.dk
14. If a keyword appears in the content, in the H1, in the URL and in
the Title Tag, then…
14
Ring: +45 44 40 40 64, Email: info@AdForce1.dk
AdForce1.dk
15. There is a good chance that you will have a naturally good
ranking on that keyword!
15
Ring: +45 44 40 40 64, Email: info@AdForce1.dk
AdForce1.dk
16. A webshop should at least have 3.000 visits per month from
Organic as a minimum!
16
Ring: +45 44 40 40 64, Email: info@AdForce1.dk
AdForce1.dk
17. Google Organic traffic is free traffic and basically only requires
time to get!
17
Ring: +45 44 40 40 64, Email: info@AdForce1.dk
AdForce1.dk
18. But the top rankings comes from getting links
18
Ring: +45 44 40 40 64, Email: info@AdForce1.dk
AdForce1.dk
19. “Authority sites rank often highest and are crawled more often“
19
Ring: +45 44 40 40 64, Email: info@AdForce1.dk
AdForce1.dk
20. Don’t mess with the penguin and panda!
20
Ring: +45 44 40 40 64, Email: info@AdForce1.dk
AdForce1.dk
21. Don’t get links by any means
21
Ring: +45 44 40 40 64, Email: info@AdForce1.dk
AdForce1.dk
22. What you DON’T DO!
22
Ring: +45 44 40 40 64, Email: info@AdForce1.dk
AdForce1.dk
23. What you DON’T DO!
23
Ring: +45 44 40 40 64, Email: info@AdForce1.dk
AdForce1.dk
24. Linkbuilding – this is how you do
24
Ring: +45 44 40 40 64, Email: info@AdForce1.dk
AdForce1.dk
25. The main purpose of linkbuilding => Be a trusted site!
25
Ring: +45 44 40 40 64, Email: info@AdForce1.dk
AdForce1.dk
Social
Likes
+
share
Inbound
links
Relevant
content
27. Get links from different sources
27
Ring: +45 44 40 40 64, Email: info@AdForce1.dk
AdForce1.dk
Your
site
Other
sources
database
/
linkcatalogue
Commercial
sites
Partnersites
Social
Blogs
/
Ar*cles
35. Adfolk.dk & www.adfolk.dk are two different things. Be careful
that you don’t create duplicate content
35
Ring: +45 44 40 40 64, Email: info@AdForce1.dk
AdForce1.dk
36. Facbook shares valued more than Facebook likes
36
Ring: +45 44 40 40 64, Email: info@AdForce1.dk
AdForce1.dk
37. Google+ should be your main focus when getting social with your
site!
37
Ring: +45 44 40 40 64, Email: info@AdForce1.dk
AdForce1.dk
38. It’s all about being a trusted site
38
Ring: +45 44 40 40 64, Email: info@AdForce1.dk
AdForce1.dk
39. “Trusted and authority sites ranks higher and are crawled more
often”
39
Ring: +45 44 40 40 64, Email: info@AdForce1.dk
AdForce1.dk
40. Follow Googles guidelines and you wont be affected by any
Google updates
40
Ring: +45 44 40 40 64, Email: info@AdForce1.dk
AdForce1.dk