3. Engaging Branding | Top Technology | Easy Manageability
> Sites that perform & convert visitors to customers
Holistic Web Marketing | Organic + Paid + QOV Metrics
> Continually-managed, for traffic and conversion
Connect | Convey | Converse With Audiences
> Active dialog that creates a bond and advocacy
4. • Founded 2004, integrating web, branding
and online marketing
• Offices in Springfield and Columbus, Ohio
• Staff of 16 FT/PT web, search and online
marketing professionals
• Unique top-level focus and access
• Driven to provide cost-efficient services
10. • Search Engine Marketing
• Integrating search engines across multiple aspects of your marketing strategies
• Pay-Per-Click, Search Engine Advertising
• Using Google Adwords, Yahoo Search (CPC), etc.
• Search Engine Optimization
• Optimizing content to appear high on search engine rankings
• Social Media Optimization
• Optimizing your social media content to appear high on search engine rankings
14. • Cost efficient, requiring mostly time &
expertise
• Once achieved, results tend to be long-
lasting
• Typically higher quality traffic
• Buying vs. renting
15. • Technical aspects
• Keywords and key phrases
• Title tags, heading tags & existing content
• Content growth
• Links and link building
• Local business lists
16.
17. • Highly targetable – geo-targeting targets searchers
where they are geographically.
• Highly measurable
• Cost-effective when managed – pay only when a
user clicks your ad
• Ability to daypart
• Ability to land users on unique landing pages
• Multivariable testing to determine which
ads are working best
Visit Google.com/AdWords to test a campaign
18. • Get creative with keywords – Relevant
think in the mind of the searcher Keywords
• Use ad copy that is clear, well-
written, specific, and compelling Engaging Landing
Ad Text Pages
• Create keyword-specific
landing pages
vs.
20. Table 1 – Grabbing Table 2 –
Growth Gradually Connecting with
(Organic Search) the Customer
(Conversions)
Table 4– Build it
Table 3– I Want Traffic
(Right) and They
Now!
Will Come
(Paid Search)
(Technical Aspects)