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This is a "how to build a great brand" presentation I gave to a group of entrepreneurs in Hong Kong earlier today at a hardware workshop.
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This is a brand strategy presentation that helped me communicate to top management the real definition of branding that was essentially needed for the company. I was able to elevate sales more 300% with the new brands launched by following some strategies mentioned in the presentation in detail. The information in this presentation is common and not confidential. It is just about the concept of branding but mainly focused for FMCG companies.
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This is a "how to build a great brand" presentation I gave to a group of entrepreneurs in Hong Kong earlier today at a hardware workshop.
How to Build a Great Hardware Brand
How to Build a Great Hardware Brand
Robert Coneybeer
presentation of brands
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This is a brand strategy presentation that helped me communicate to top management the real definition of branding that was essentially needed for the company. I was able to elevate sales more 300% with the new brands launched by following some strategies mentioned in the presentation in detail. The information in this presentation is common and not confidential. It is just about the concept of branding but mainly focused for FMCG companies.
Brand strategy
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Branding should precede and underlie any marketing effort. It also creates a market pull as apposed to a market push. A good brand strategy will make your market effort easier and a bad brand strategy can sink you.
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Branding
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Branding What you
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Brand Strategy
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Brand Colour
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Brand – conclusion
First impressions count
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