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Services:
Establishing Brand
Leadership, Messaging &
Positioning via Blog,
Newsletter, Webinar etc.
7/3/2014 © pManifold. All rights reserved. 1
Catalyzing emerging business models through
CONSULTING | RESEARCH | STAKEHOLDER ENGAGEMENT | TRAINING
Growing need to showcase ‘Knowledge’ Leadership, while
continuing to do what you do
How does this help? Can we do ourselves?
July 3, 2014 pManifold Business Solutions Pvt. Ltd. 2
Engaging your customers and networks online through regular ‘content’ is the key…
• You stay on top of mind of your
prospects/ customers, and start
getting seen as ‘Givers’ with distinct
1
• You create strong social profile and
content, and start getting noticed by
cos. not in radar, including building
niche industry connections
2
• Your team gets better engaged to
support creating content, and in that
process pick knowledge mgmt.
3
• Your branding improves, retaining
clients, attracting new projects,
favorable pricing, partnerships, star
resourcing etc.
4
Visibility
Lead/
Sales
Employee
Engagement
Brand
Power
Yes, you can, but most times, we have seen
company’s struggle with required skill set, regular
commitment of employees, and scarce bandwidth
of Management to track, inspite having strong
intent and business case. Here are a few more
reasons why joining hands with us is a good deal
Customer Sense: pManifold’s team prides itself in understanding
the customer & broader stakeholders perceptions and can better
support in the sustained management of this communication
channel
Third party: pManifold executes the program independently and
thus the results are devoid of any internal bias that sometimes
employees may have. As we do it for others as-well hence you
benefit from the best-in-class processes we use and continually
improve.
Management Sense: This fully managed service is offered on a
fixed fee basis which becomes an opex for you to continuously
monitor
Our Solutions: We build, engage, write and
manage your knowledge and Community
Execute a specialized mailing list for your industry professionals in and outside
your network
•Continue growing this list throughout the year
•Use it to share regular monthly content
Mailing List
Researched content via Blog or article per month on pre-agreed select topics
relevant to your business and objectives
•One to be prepared by pManifold,
•Others could be shared by your team, with final reviews and publish done by pManifold
Research based
Blog/ articles
1 online Newsletter per month to be sent as Mailer to all contacts in the
mailing list
•This to share above research content, relevant co. updates, and broader industry news of relevance
Newsletter
Professional business white papers on select topics meeting any of objectives:
•Launch and publish in participating conferences
•Business Case study of projects completed for wider dissemination and scale-up BD
White Paper
Organising interactive Online webinar for you,
•Supporting turnkey subject design, speaker finalization, content review, marketing, hosting etc.
Webinar
Organising custom conference/ workshop for your targeted stakeholders
•Thought Leadership
•Advocacy
Conference
7/3/2014 © pManifold. All rights reserved. 3
We do it turn-key under your brand name, and integrate with your existing outreach
channels and tools
Monthly
On
Demand
Case Studies
Webinar, Blog
Power Quality
• Client, a Global institution was interested in promoting Power quality in Indian market across all stakeholders, and
support its member cos. (mostly electrical equipment cos.) to increase their market share.
• pManifold writing regular monthly blogs and conducting quarterly webinars for them (see webinar and blog)
Newsletter
GIS
• Client, a GIS service provider and utility Infra co. was interested in building its Thought Leadership in GIS market
segment for both domestic and International markets.
• pManifold doing regular monthly blogs, quarterly webinars, and quarterly white papers for them (see news letter and
blog)
Conference, Outlook Survey
Utility ERP
• Client, a global IT outsourcing and technology company was interested to enter into emerging new Power Distribution
Franchisee market in India
• pManifold designed and turn key conducted a close group conference with targeted stakeholders under IUKAN (see
IUKAN BTC Conference)
Linkedin Community, Newsletter
Life Sciences & Pharma
• Client, a Global Life Sciences and Pharma Consulting co. was interested to build a global knowledge community of
professionals in Life Sciences space
• pManifold created a devoted KPO model to support the client with all its regular research and communication (see
Linkedin Community, and Newsletter)
7/3/2014 © pManifold. All rights reserved. 4
Let’s get in touch…
Join
us
in
our
conversations
at,
Power
Distribution
Franchisee
AT&C
Efficiencies
True
Distributed
Generation
Power Distribution
Franchisee
Community of Interest
Connecting talent & Making
Local companies discoverable
pManifold Insights
Premium & Free Reports,
Presentations, and more…
pManifold
Community Blog
Articles, technical notes.
Talk to us or drop by…
Sandeep Waghmare
+91 98237-58532
Sandeep.Waghmare@pManifold.com
Rahul Bagdia
+91 95610-94490
Rahul.Bagdia@pManifold.com
India (Main office)
741 Byramji Town
Opposite Marina Residency
Byramji, Nagpur - 440013
Maharashtra, INDIA
http://www.pmanifold.com
USA (Liaison Office)
2020 Calamos Ct.,
Suite 209
Naperville,
IL 60653, USA
Mr. Dinesh Jain
+1 630-853-3520
dinesh.jain@pManifold.com
Let’s deploy our insights and actions
for your business to improve and grow!
Water Sector
Reforms - India
Community of Interest
7/3/2014 © pManifold. All rights reserved. 5
About pManifold
Customer Surveys – KYC, CSAT, Indexing,
Vigilance
Customer Touch Point Audits
Customer interfacing processes
improvement & Mgmt.
Brand Leadership, Messaging, Positioning,
Customer Communication
Market Research, Go-To-Market Strategy,
Partnership Development
Mobility & IT Apps
Training, Capacity Building, Vendor
Development
Financial Modeling & Bid Advisory
Stakeholder Engagement Conference
Around 4 years strong Utility Research and Consulting portfolio, with Operators
and Service Providers to build viable business models and operations, improve
services delivered and customer experience, and engage all stakeholders
Power
Distribution
Water
Distribution
Waste
Management
Support
strengthening of
emerging PPP models
for improved end-
service delivery &
overall viability &
sustainability
.
.
.
7/3/2014 © pManifold. All rights reserved. 6
Download:
Corporate presentation
Utility Practice Services Portfolio

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P manifold thoughtleadership_messaging_positioning_services

  • 1. Services: Establishing Brand Leadership, Messaging & Positioning via Blog, Newsletter, Webinar etc. 7/3/2014 © pManifold. All rights reserved. 1 Catalyzing emerging business models through CONSULTING | RESEARCH | STAKEHOLDER ENGAGEMENT | TRAINING
  • 2. Growing need to showcase ‘Knowledge’ Leadership, while continuing to do what you do How does this help? Can we do ourselves? July 3, 2014 pManifold Business Solutions Pvt. Ltd. 2 Engaging your customers and networks online through regular ‘content’ is the key… • You stay on top of mind of your prospects/ customers, and start getting seen as ‘Givers’ with distinct 1 • You create strong social profile and content, and start getting noticed by cos. not in radar, including building niche industry connections 2 • Your team gets better engaged to support creating content, and in that process pick knowledge mgmt. 3 • Your branding improves, retaining clients, attracting new projects, favorable pricing, partnerships, star resourcing etc. 4 Visibility Lead/ Sales Employee Engagement Brand Power Yes, you can, but most times, we have seen company’s struggle with required skill set, regular commitment of employees, and scarce bandwidth of Management to track, inspite having strong intent and business case. Here are a few more reasons why joining hands with us is a good deal Customer Sense: pManifold’s team prides itself in understanding the customer & broader stakeholders perceptions and can better support in the sustained management of this communication channel Third party: pManifold executes the program independently and thus the results are devoid of any internal bias that sometimes employees may have. As we do it for others as-well hence you benefit from the best-in-class processes we use and continually improve. Management Sense: This fully managed service is offered on a fixed fee basis which becomes an opex for you to continuously monitor
  • 3. Our Solutions: We build, engage, write and manage your knowledge and Community Execute a specialized mailing list for your industry professionals in and outside your network •Continue growing this list throughout the year •Use it to share regular monthly content Mailing List Researched content via Blog or article per month on pre-agreed select topics relevant to your business and objectives •One to be prepared by pManifold, •Others could be shared by your team, with final reviews and publish done by pManifold Research based Blog/ articles 1 online Newsletter per month to be sent as Mailer to all contacts in the mailing list •This to share above research content, relevant co. updates, and broader industry news of relevance Newsletter Professional business white papers on select topics meeting any of objectives: •Launch and publish in participating conferences •Business Case study of projects completed for wider dissemination and scale-up BD White Paper Organising interactive Online webinar for you, •Supporting turnkey subject design, speaker finalization, content review, marketing, hosting etc. Webinar Organising custom conference/ workshop for your targeted stakeholders •Thought Leadership •Advocacy Conference 7/3/2014 © pManifold. All rights reserved. 3 We do it turn-key under your brand name, and integrate with your existing outreach channels and tools Monthly On Demand
  • 4. Case Studies Webinar, Blog Power Quality • Client, a Global institution was interested in promoting Power quality in Indian market across all stakeholders, and support its member cos. (mostly electrical equipment cos.) to increase their market share. • pManifold writing regular monthly blogs and conducting quarterly webinars for them (see webinar and blog) Newsletter GIS • Client, a GIS service provider and utility Infra co. was interested in building its Thought Leadership in GIS market segment for both domestic and International markets. • pManifold doing regular monthly blogs, quarterly webinars, and quarterly white papers for them (see news letter and blog) Conference, Outlook Survey Utility ERP • Client, a global IT outsourcing and technology company was interested to enter into emerging new Power Distribution Franchisee market in India • pManifold designed and turn key conducted a close group conference with targeted stakeholders under IUKAN (see IUKAN BTC Conference) Linkedin Community, Newsletter Life Sciences & Pharma • Client, a Global Life Sciences and Pharma Consulting co. was interested to build a global knowledge community of professionals in Life Sciences space • pManifold created a devoted KPO model to support the client with all its regular research and communication (see Linkedin Community, and Newsletter) 7/3/2014 © pManifold. All rights reserved. 4
  • 5. Let’s get in touch… Join us in our conversations at, Power Distribution Franchisee AT&C Efficiencies True Distributed Generation Power Distribution Franchisee Community of Interest Connecting talent & Making Local companies discoverable pManifold Insights Premium & Free Reports, Presentations, and more… pManifold Community Blog Articles, technical notes. Talk to us or drop by… Sandeep Waghmare +91 98237-58532 Sandeep.Waghmare@pManifold.com Rahul Bagdia +91 95610-94490 Rahul.Bagdia@pManifold.com India (Main office) 741 Byramji Town Opposite Marina Residency Byramji, Nagpur - 440013 Maharashtra, INDIA http://www.pmanifold.com USA (Liaison Office) 2020 Calamos Ct., Suite 209 Naperville, IL 60653, USA Mr. Dinesh Jain +1 630-853-3520 dinesh.jain@pManifold.com Let’s deploy our insights and actions for your business to improve and grow! Water Sector Reforms - India Community of Interest 7/3/2014 © pManifold. All rights reserved. 5
  • 6. About pManifold Customer Surveys – KYC, CSAT, Indexing, Vigilance Customer Touch Point Audits Customer interfacing processes improvement & Mgmt. Brand Leadership, Messaging, Positioning, Customer Communication Market Research, Go-To-Market Strategy, Partnership Development Mobility & IT Apps Training, Capacity Building, Vendor Development Financial Modeling & Bid Advisory Stakeholder Engagement Conference Around 4 years strong Utility Research and Consulting portfolio, with Operators and Service Providers to build viable business models and operations, improve services delivered and customer experience, and engage all stakeholders Power Distribution Water Distribution Waste Management Support strengthening of emerging PPP models for improved end- service delivery & overall viability & sustainability . . . 7/3/2014 © pManifold. All rights reserved. 6 Download: Corporate presentation Utility Practice Services Portfolio