Dan Pacheco shares secrets to fostering innovation within an existing organization. This was originally presented to newspaper leaders, but it can apply to many types of companies.

1. THE SECRETS
to
Fostering Innovation
Within an Existing Organization
A Primer for Newsroom Leaders
Dan Pacheco,
The Bakersfield Californian

2. Bakersfield’s Successes
• First U.S. newspaper to deploy “citizen
journalism” with The Northwest Voice (2004)
• Among first to experiment with free Classifieds
and social networking (Bakotopia.com, 2005)
• Award-winning print redesign (2006)
• Local niche network approach. Eleven online
brands, 6 with print editions, since 2004.
- New products generate unique share of 7% local audience, 22%
advertisers in city of 300,000.
- 30,000 user profiles, 29,000 friend connections, 1,000 blogs.