Printcasting En P 0505 2009

What is Printcasting? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Two Key Objectives ,[object Object],[object Object],[object Object],[object Object],1 2

How Printcasting Works Content comes from participating bloggers, news sites with RSS feeds. Choose feeds, layout and frequency. PDF magazines are created automatically and sent to subscribers by e-mail. Local businesses create and purchase ads online. Prices are affordable due to niche focus. Everyone gets a cut! Print and distribute publications with promise. May be a publisher, or a print provider or newspaper.

All Participants Share Revenue ,[object Object],[object Object],[object Object],[object Object],[object Object]

Printcasting is Ideal For … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why would a newspaper do this? ,[object Object]

It’s About Audience & Revenue ,[object Object],[object Object],[object Object],[object Object],[object Object]

Small Business Potential ,[object Object],[object Object],Bakersfield Businesses TBC Customer Base We need to be here. Self-serve advertising is the only scalable way to reach them We are here.

Other Newspapers Can Benefit ,[object Object],[object Object],[object Object],[object Object],[object Object]

Demos ,[object Object],[object Object]

Why Print, and Why Now? ,[object Object],[object Object],[object Object],[object Object]

Many More Reasons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Partnerships, year 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Milestones ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Outreach in Bakersfield ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some Early Adopters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Registering content ,[object Object]

Video: Make a Printcast ,[object Object],Video not playing? Click here: http://vimeo.com/3369997

Video: Self-serve advertising ,[object Object],Video not playing? Click here: http://vimeo.com/3370015

Social Media in Bakersfield The Context for Printcasting

The Bakersfield Californian ,[object Object],[object Object],[object Object]

Media Trends & Challenges ,[object Object],[object Object],[object Object],[object Object],Technology has dramatically changed the media landscape. A shift from mass media to niche strategy

[object Object],Or put another way …. Dad: newspaper Kids: TV Mom: Off the radar

[object Object],The actual media landscape

Dan’s Law Less Time Fragmented market + More Choice

“A Network of Niches” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lots of Activity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Same tools, different usage ,[object Object],[object Object],[object Object]

Interests help like minds connect Find other fans of ska, running, tattoos in a few clicks.

Blogs bring in content, news, fun

Band radio attracts music fans ,[object Object],[object Object],[object Object],[object Object],Listen to Bakotopia Radio

The Northwest Voice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://bakersfieldvoice.com

Local Business Directory ,[object Object],[object Object],[object Object],[object Object],[object Object]

And let’s not forget the impact on day-to-day journalism

Bakosphere: Newsroom revolution ,[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Printcasting En P 0505 2009

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Printcasting En P 0505 2009