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An Insight Into Mobile Advertising By Asif Ali Cto Of Mobile Worx Cto Of Mobileworx Presented At Momo3 New Delhi 26099

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Prashant Singh
Prashant Singh
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AN INSIGHT INTO MOBILE ADVERTISING Presented at Asif Ali Chief Technology Officer Mobile-worx Inc.,
Introduction
WHO ARE WE? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MOBILE ADVERTISING: WHAT PEOPLE ARE SAYING Mobile Advertising Worth $10 Billion By 2010. About 50% of respondents in the US and UK and 39% in Italy would be interested in getting free content in return for being sent relevant advertising Verizon Wireless Chief Marketing “..mobile advertising will eventually grab as much as 30% of the approximately $100 billion US Ad spend” The future of advertising, is in cell phones and handheld devices. Global Ad Agency Giant
MYTHS ABOUT MOBILE ADVERTISING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARKET MATURITY ,[object Object],[object Object]
THE FUTURE OF MOBILE MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object]
THE MOBILE ADVERTISING ECOSYSTEM $$$$ $ $ $ $ Advertiser Publisher/ Mobile developers Carriers Subscribers BRAND OWNERS/ ADVERTISERS PLATFORM PROVIIDERS AGGREGATORS WIRELESS OPERATORS
Mobile advertising Advertiser perspective
WHY IS MOBILE ADVERTISING COMPELLING? Traditional Advertising On-line Advertising Wireless Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CAPABILITIES Highly targeted, Highly relevant, Permission based and ubiquitous = Value for all stakeholders – Customers, Carriers, Publishers, Advertisers PERSONALISATION - +
WHY IS MOBILE ADVERTISING COMPELLING 2? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Advertising Publisher / Mobile developer Perspective
OPPORTUNITIES FOR MOBILE CONTENT DEVELOPERS ,[object Object],[object Object],[object Object],[object Object],[object Object]
ADVERTISING OPTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
APPLICATION TECHNOLOGIES THAT CAN EMBED ADS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ADVERTISING MEDIA ON MOBILE Original Game Inserted Banner Ad Can contain audio, video, banners or text Audio AD will preview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STRATEGY FOR MOBILE DEVELOPERS ,[object Object],[object Object],[object Object],[object Object],[object Object]
SUMMARY ,[object Object],[object Object],[object Object],[object Object]
[email_address] Mobile-Worx, Inc. Asif Ali 91 9840089876

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An Insight Into Mobile Advertising By Asif Ali Cto Of Mobile Worx Cto Of Mobileworx Presented At Momo3 New Delhi 26099

  • 1. AN INSIGHT INTO MOBILE ADVERTISING Presented at Asif Ali Chief Technology Officer Mobile-worx Inc.,
  • 3.
  • 4. MOBILE ADVERTISING: WHAT PEOPLE ARE SAYING Mobile Advertising Worth $10 Billion By 2010. About 50% of respondents in the US and UK and 39% in Italy would be interested in getting free content in return for being sent relevant advertising Verizon Wireless Chief Marketing “..mobile advertising will eventually grab as much as 30% of the approximately $100 billion US Ad spend” The future of advertising, is in cell phones and handheld devices. Global Ad Agency Giant
  • 5.
  • 6.
  • 7.
  • 8. THE MOBILE ADVERTISING ECOSYSTEM $$$$ $ $ $ $ Advertiser Publisher/ Mobile developers Carriers Subscribers BRAND OWNERS/ ADVERTISERS PLATFORM PROVIIDERS AGGREGATORS WIRELESS OPERATORS
  • 9. Mobile advertising Advertiser perspective
  • 10.
  • 11.
  • 12. Mobile Advertising Publisher / Mobile developer Perspective
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. [email_address] Mobile-Worx, Inc. Asif Ali 91 9840089876