Marketing Natives Keynote - Starting Your Own Company In Marketing - My Story
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Sharing how I started ASTP at the Marketing Natives conference in Vienna.
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Marketing Natives Keynote - Starting Your Own Company In Marketing - My Story
- 1. > Founder, ASTP, London based social media & digital marketing agency > Founder, Content Calendr, Social media marketing platform > Twitter: @AlexPackham
- 2. LOOKING FOR THE ANSWERS… ! Which skills do young marketers need to be successful? ! How to plan your career? Where to start? Agency, Corporate, Self- Employed? ! Young people in leading positions: How to get there? Pros and Cons of being a young leader? ! Your personal way to success? ! How important is networking and how to do it?
- 4. ‘UNIVERSITY TROUBLEMAKER’ My career started at University.
- 5. MY FIRST PITCH At my cousins 10th birthday party, I pitched the owner of Prop Store 4 ideas for his Facebook page and told him I’d get it to 1,000 likes. 1 week later he hired me to work remotely running his Facebook and Twitter pages at University.
- 6. GETTING A ‘REAL JOB’
- 7. GETTING A ‘REAL JOB’
- 8. MOVING FORWARD: NOW TV ! Moved to the corporate world ! Biggest UK pay TV operator • Publicly traded company
- 9. THE ‘CORPORATE EFFECT’ ON MY CAREER LEARNING TIME Normal learning curve ! Near unlimited resources ! £1.4m annual budget ! Slow movement, but surrounded by experience!
- 10. BUT I WANTED TO START MY OWN COMPANY!
- 11. VITAL READING ‘Stop thinking about it, make a plan and get on with it’! How to execute and deliver your thoughts! Inspiration:! Millionaire at 30 years old Incredibly hard worker
- 12. STARTING YOUR OWN COMPANY ! Plan for it, don’t ‘just do it’ ! Long hours ! Get your first clients locked whilst still employed ! Maintain relationships: I consulted for Sky for 3 months after I left for 3 days a week
- 13. “FEEDING THE BEAST” Working from home in my unfurnished new flat.! Renting half a desk off a client to get going.! Adding two Non- Executive Directors, £30,000 of funding and a team of 5.!
- 14. QUESTIONS AND ANSWERS: MY TIPS
- 15. MY ANSWERS Which skills do young marketers need to be successful? Be aware of your surroundings – marketing is predicting consumer behavior. Nothing happens without a plan, so make one, and be willing to work hard to get what you want.
- 16. MY ANSWERS How to plan your career? Where to start? Agency, Corporate, Self-Employed? Have clear, yearly goals you want to achieve and review your progress towards them on a monthly basis – have a meeting with yourself. Where to start? Do them all at the same time.
- 17. MY ANSWERS Pros and Cons of being a young leader? Pro’s: Lots of freedom to pursue the things you love & no one can tell you what you can or cant earn – what you put in you get out . Cons: Long working hours, lots of sacrifice, usually under resourced.
- 18. MY ANSWERS How important is networking and how to do it? Networking is vital and in reality it’s quite simple: Be nice to everyone you meet Listen to what others have to say Analyse if they can help you Make an effort to get to know them
- 19. FINALLY, MY 5 TIPS FOR YOU 1. SET GOALS FOR THE YEAR TO CREATE A VISION FOR YOURSELF, CREATE ACTIONS TO ACHIEVE THEM, REVIEW THEM MONTHLY 2. FIND A MENTOR 3. LEARN HOW TO SELL WITHOUT BEING ‘SALESY’ 4. ALWAYS MOVE FORWARD 5. WORK HARD, THEN WORK HARDER, THEN WORK HARDER AGAIN
- 20. THANKYOU