1. © ASTP Digital Limited
The State Of Social & Digital. !Marketing: The Future Is Digital

2. There are two types of things companies
need to do survive in business.

3. 1. Create Opportunity
2. Solve Problems
and by that we mean…

4. 1.Create Opportunity
Generate Revenue

5. 2. Solve Problems
Make efficiencies & help customers.

6. Pre the digital age,
tasks down the middle.
you could almost split these

7. Create
Opportunity
Marketing
Sales
PR
Research
Product Development
Solve
Problems
Customer service
Insight
Operations
HR
Finance

8. Things look a little bit different
tasks down the middle.tasks down the middle.in successful companies today.

9. Marketing
Sales
PR
Research
Product Development
Customer service
Insight
Operations
HR
Finance
Create
Opportunity
Solve
Problems

10. So, why does this matter?

11. Embracing ‘digital first’ thinking
& new technology bodes for a fresh
approach to doing business.

12. ….and we want to share with
you what we think.

13. Now, we know what you’re
thinking
“ I’ve heard all this before”

14. But stay with us.
You won’t be disappointed.

15. Let’s start with
consumer behavior

16. Or what we call, how people
really do stuff.

17. Firstly we need to understand
‘Screen Scrollers’
We’re in the era of the

18. Just Look around.

19. No matter where you are or what
you’re doing, someone is using
a scrolling screen near you.

20. And this is on the up

21. and is the ULTIMATE time killer.
catalyst for instant communication
The smartphone has been a

22. And companies of all sizes
must acknowledge this trend.

23. So…

24. 1. Telling a brand story
2. Advertising
3. Creating awareness
4. Customer engagement
That
marketing
stuff…

25. Is now
mobile
first
1. Telling a brand story
2. Advertising
3. Creating awareness
4. Customer engagement

26. secondOur phones aren’t the screen
when it
comes to
marketing

27. These days are disappearing.

28. The connected consumer is here.

29. TV RADIO PRESS OUTDOOR
Brands are used to creating content
for traditional media channels:

30. But the good ones are doing the same
for new media too.
Mobile
Search
Twitter
Facebook
Vine
YouTube
Snapchat
Blogging
Instagram
Pinterest
Content Marketing

31. And why wouldn’t they be?
Measure clicks
Measure impressions
Measure sales
Measure engagements
Measure influence
Measure brand & comms tracker metrics
Measure creative and messaging
performance
Better Targeting accuracy
(Demographic/location/platform/weather
/keywords/conversation/interests)
Linear and non linear ROI

32. More effort & investment in
digital & social innovation…

33. Will take our craft to a higher level.
Oh, and deliver better results, too.

34. The world of social & digital media for
business is changing rapidly.

35. Because that’s where consumers
are spending more of their time.

36. Acquisition
Engagement
Brand
Immersion
Reach
Word of Mouth
Retention
Awareness
Pick objectives appropriate to your business
for your digital activity

37. Embrace technology that makes us
more efficient at doing our jobs.

38. Be bold and innovate with
new media driven by today’s
consumer behavior…

39. …and you’ll never look back.

40. Thank you for reading.

41. © ASTP Digital Limited
The State Of Social & Digital. !
ASTP | The Social, Digital And Content Marketing Agency
Alex Packham, Founder
@alexpackham
alex@astp.co