The document discusses a pilot project to create a virtual presence for the Ontario Public Service (OPS) on Second Life, a virtual world platform. The goal is to attract potential job applicants, especially youth, by creating interactive career experience areas and measuring the effectiveness of online outreach. Key lessons from the pilot include the need for proper marketing, accessibility, and defining success metrics. Moving forward, expanding the presence on Second Life and using other social media for OPS careers and digital strategy initiatives are recommended.