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7 Tactics to Drive More Inbound Links to your Website
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Paddy Moogan
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7 Tactics to Drive More Inbound Links presented by Paddy Moogan at SMX East.
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Do you want to increase your Sales? Do you want to Double your Business? What are the elements which give us Sales? If you want to Double your sales you must go through the elements of sales which are explained in this video. About Us:- Strategic Concepts (India) Pvt Ltd, founded by Mr. Sanjay Singh and Mrs. Reena Singh in 1998, is an enterprise that gives 360 degrees solutions on the Sales and Customer Service function of Management. We will guide you “What not to do in Sales Management?” with an explanation of “Why not to do?” so that you always know “What to do in Sales Management?” X- Sell, SaleskiPathshala, SaleskiJaat, SaleskiVidhi, SaleskiNeeti, and Saleskatha are our flagship programs that are proprietary. We have also registered processes like (More Sales Calls = More Sales), More Customer Per Customer, More References Per Customer. We catalyze growth in Corporates like Ultratech, Airtel, LG Electronics, ICICI Bank, Amway, Tata Teleservices, Godrej & Boyce, WinMagic Toys and many more through our Learning & Development interventions. Watch the video to learn how to maintain, engage, and convert footfalls for higher sales and bigger revenues. Stay connected with Us for regular updates on Our Social Channels: Like Us on Facebook: https://www.facebook.com/Consult4Sales1/ Follow Us on Twitter: https://twitter.com/Consults4Sales Follow Us on LinkedIn https://www.linkedin.com/company/strategic-concepts-i-pvt.-ltd/?originalSubdomain=in Pinterest.com: https://in.pinterest.com/sciplmarkon/ If you want to invite Mr. Sanjay Singh for a Training, Seminar or Event, then please click on the link : https://consult4sales.com or Call at +91- 9970506000
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Do you want to increase your Sales? Do you want to Double your Business? What are the elements which give us Sales? If you want to Double your sales you must go through the elements of sales which are explained in this video. About Us:- Strategic Concepts (India) Pvt Ltd, founded by Mr. Sanjay Singh and Mrs. Reena Singh in 1998, is an enterprise that gives 360 degrees solutions on the Sales and Customer Service function of Management. We will guide you “What not to do in Sales Management?” with an explanation of “Why not to do?” so that you always know “What to do in Sales Management?” X- Sell, SaleskiPathshala, SaleskiJaat, SaleskiVidhi, SaleskiNeeti, and Saleskatha are our flagship programs that are proprietary. We have also registered processes like (More Sales Calls = More Sales), More Customer Per Customer, More References Per Customer. We catalyze growth in Corporates like Ultratech, Airtel, LG Electronics, ICICI Bank, Amway, Tata Teleservices, Godrej & Boyce, WinMagic Toys and many more through our Learning & Development interventions. Watch the video to learn how to maintain, engage, and convert footfalls for higher sales and bigger revenues. Stay connected with Us for regular updates on Our Social Channels: Like Us on Facebook: https://www.facebook.com/Consult4Sales1/ Follow Us on Twitter: https://twitter.com/Consults4Sales Follow Us on LinkedIn https://www.linkedin.com/company/strategic-concepts-i-pvt.-ltd/?originalSubdomain=in Pinterest.com: https://in.pinterest.com/sciplmarkon/ If you want to invite Mr. Sanjay Singh for a Training, Seminar or Event, then please click on the link : https://consult4sales.com or Call at +91- 9970506000
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Dating Tips to Maximize the Brand Agency Relationship By Chad Gingrich and Sh...
Search Marketing Expo - SMX
Sites with any level of content production quickly build up pages that are outdated and left unmanaged, crawl budget can be wasted on low quality pages, penalties may be incurred and organic search visibility can be lost for the pages that matter most on a site. We will be sharing a new framework for conducting regular content audits that make use of many data sources but that are time efficient to implement and put you in the best position to make decisions on how to deal with the content on the sites you manage. We will examine the different data sources that you can bring together from commonly used tools and how to anchor this with crawl data in unique and original ways to assess onsite engagement and performance in search.
Content Auditing & Beyond! A Crawl Centred Approach to Keeping on Top of Your...
Content Auditing & Beyond! A Crawl Centred Approach to Keeping on Top of Your...
Sam Marsden
Branded3's Director of Search Stephen Kenwright, looks at whether 'Engagement is the New Anchor Text' and how you can future-proof your SEO. Delivered at London's SMX, May 2017.
Engagement is the New Anchor Text - Stephen Kenwright - SMX London May 2017
Engagement is the New Anchor Text - Stephen Kenwright - SMX London May 2017
Branded3
We have all the data in the world. Analytics! Reviews! Surveys! Heatmaps! Now… what the heck are we going to do with it? Information overload in marketing is a real problem, and you need to figure out where best to spend your limited resources. In this presentation, Dana will walk you through building a customer experience framework for your organization, including how to tie together separate data points into a cohesive picture of your customers. You’ll learn how to reduce the background noise and build a plan on how to improve customer experience. Presented at Engage PDX, March 8 2019
More Signal, Less Noise: How to Dial in Your Customer Experience
More Signal, Less Noise: How to Dial in Your Customer Experience
Dana DiTomaso
Sometimes it's who you exclude from your audiences that makes all the difference.
Negative Audiences & Audience Shaping - SMX Advanced
Negative Audiences & Audience Shaping - SMX Advanced
Michelle Morgan
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Search Engine Friendly Web Design. PRESENTATION: Search Engine Friendly Web Design: Designing For People Who Use Search Engines - Given by Shari Thurow, @sharithurow - Omni Marketing Interactive, Founder and SEO Director. #SMX #12D
Search Engine Friendly Web Design: Designing For People Who Use Search Engine...
Search Engine Friendly Web Design: Designing For People Who Use Search Engine...
Search Marketing Expo - SMX
London Web Technologies - web design company from London, UK offering the exclusive guide to The changing google ser ps may june 2016 seo updates. Visit: www.londonwebtechnologies.co.uk
The changing google ser ps may june 2016 seo updates from london web technol...
The changing google ser ps may june 2016 seo updates from london web technol...
London Web Technologies
My presentation slide from SMX West 2018 in San Jose, CA - Spotting New Trends First: Competitive Intelligence Lessons from Investing.com
SMX West 2018 - Competitive Intelligence - Igal Stolpner
SMX West 2018 - Competitive Intelligence - Igal Stolpner
Igal Stolpner
Similar a 7 Tactics to Drive More Inbound Links to your Website
(20)
Beyond Forms: Advanced Strategies For Capturing Leads By Stacy Williams
Beyond Forms: Advanced Strategies For Capturing Leads By Stacy Williams
We tried content marketing and failed
We tried content marketing and failed
Strategies & Tactics For Overcoming Enterprise SEO Challenges
Strategies & Tactics For Overcoming Enterprise SEO Challenges
Enterprise SEO Chaos By Patrick Stox
Enterprise SEO Chaos By Patrick Stox
Creating a Customer-Driven Content Strategy | SMX West 2017
Creating a Customer-Driven Content Strategy | SMX West 2017
How to Prove the Value of SEO By Erin Everhart
How to Prove the Value of SEO By Erin Everhart
MMI at SMX Advanced: SEO & Social Let's Dance!
MMI at SMX Advanced: SEO & Social Let's Dance!
SEO and Social: Let's Dance
SEO and Social: Let's Dance
Head and Heart: Integrating Search and Social to Reach Your Customer By Maggi...
Head and Heart: Integrating Search and Social to Reach Your Customer By Maggi...
Dating Tips to Maximize the Brand/Agency Relationship
Dating Tips to Maximize the Brand/Agency Relationship
Creating a Customer Centric Keyword Strategy | SMX East 2015
Creating a Customer Centric Keyword Strategy | SMX East 2015
Solving SEO issues when standard fixes do not apply #SMX
Solving SEO issues when standard fixes do not apply #SMX
Dating Tips to Maximize the Brand Agency Relationship By Chad Gingrich and Sh...
Dating Tips to Maximize the Brand Agency Relationship By Chad Gingrich and Sh...
Content Auditing & Beyond! A Crawl Centred Approach to Keeping on Top of Your...
Content Auditing & Beyond! A Crawl Centred Approach to Keeping on Top of Your...
Engagement is the New Anchor Text - Stephen Kenwright - SMX London May 2017
Engagement is the New Anchor Text - Stephen Kenwright - SMX London May 2017
More Signal, Less Noise: How to Dial in Your Customer Experience
More Signal, Less Noise: How to Dial in Your Customer Experience
Negative Audiences & Audience Shaping - SMX Advanced
Negative Audiences & Audience Shaping - SMX Advanced
Search Engine Friendly Web Design: Designing For People Who Use Search Engine...
Search Engine Friendly Web Design: Designing For People Who Use Search Engine...
The changing google ser ps may june 2016 seo updates from london web technol...
The changing google ser ps may june 2016 seo updates from london web technol...
SMX West 2018 - Competitive Intelligence - Igal Stolpner
SMX West 2018 - Competitive Intelligence - Igal Stolpner
Más de Paddy Moogan
What does the future hold for link building? In this presentation, Paddy presents his view of the future and how the SEO industry needs to evolve to adapt to the changing link building landscape.
The Future of Link Building: What Got Us Here, Won't Get Us There
The Future of Link Building: What Got Us Here, Won't Get Us There
Paddy Moogan
We all follow a similar career path: specialising in a core discipline and becoming very good at it. Then, in order to progress, you become a manager. In this deck, Paddy shows you how to make that move and develop into a great leader.
How to Make the Move From Specialist to Leader: What Got You Here Won't Get Y...
How to Make the Move From Specialist to Leader: What Got You Here Won't Get Y...
Paddy Moogan
Presented by Paddy Moogan at BrightonSEO, learn how to execute your digital PR and link building campaigns and to take the step from idea to production without losing focus.
The Best Execution for your Digital PR and Link Building Campaigns
The Best Execution for your Digital PR and Link Building Campaigns
Paddy Moogan
In this presentation, Paddy talks about how to think about digital strategy during uncertain times, exploring the concept of deliberate and emergent strategy as a way to navigate them.
Changing your digital strategy and approach due to COVID-19
Changing your digital strategy and approach due to COVID-19
Paddy Moogan
Presented by Paddy Moogan at Turing Fest 2019. How to Build a Team Culture That People Leave — And Then Come Back To
How to Build a Team Culture That People Leave — And Then Come Back To
How to Build a Team Culture That People Leave — And Then Come Back To
Paddy Moogan
Presented by Paddy Moogan at Learn Inbound in Dublin, 2018.
Content-Driven Link Building: What Does Good Look Like?
Content-Driven Link Building: What Does Good Look Like?
Paddy Moogan
Beating the Big Brands - Practical Ecommerce Marketing Tips for Independent Retailers presented by Paddy Moogan at BIRA 2018
Beating the Big Brands - Practical Ecommerce Marketing Tips for Independent R...
Beating the Big Brands - Practical Ecommerce Marketing Tips for Independent R...
Paddy Moogan
A Process for Content-Driven Link Building, presented at SMX Munich 2018 by Paddy Moogan
A Process for Content-Driven Link Building
A Process for Content-Driven Link Building
Paddy Moogan
Link building case studies, myths and fails, presented by Paddy Moogan at Distilled SearchLove London.
Link building case studies, myths and fails - SearchLove 2017
Link building case studies, myths and fails - SearchLove 2017
Paddy Moogan
Presented by Paddy Moogan, co-founder of Aira and explaining how content driven link building can be more sustainable.
Sustainable Content Marketing
Sustainable Content Marketing
Paddy Moogan
It can be too easy to focus just on creating the next viral piece of content. This content is needed but it's not the only type of content we should be creating. In this slide deck, Paddy talks through the three different types of content every online business should be creating.
Beyond the Buzzfeed Effect – Content Types Every Website Needs
Beyond the Buzzfeed Effect – Content Types Every Website Needs
Paddy Moogan
Presentation from Paddy Moogan on How Brands can Work with Bloggers. Learn how to decide which bloggers to work with and what kind of campaigns you can run with them to benefit your business.
How Brands can Work with Bloggers
How Brands can Work with Bloggers
Paddy Moogan
Presented at Reaktor Breakpoint 2015 by Paddy Moogan. Describing how to come up with content ideas and promote them as part of your content marketing campaign.
How to come up with content ideas for your digital campaigns
How to come up with content ideas for your digital campaigns
Paddy Moogan
A process from Paddy Moogan on how to reverse engineer successful content and learn what you can do to increase the chances of your own content being successful.
How to Reverse Engineer Content - Paddy Moogan
How to Reverse Engineer Content - Paddy Moogan
Paddy Moogan
The Future for Marketers presented by Paddy Moogan. This deck covers some of the current trends we're seeing in digital including artificial intelligence, content marketing and mobile marketing.
The Future for Marketers - Trends and what they mean
The Future for Marketers - Trends and what they mean
Paddy Moogan
My webinar for SEMrush in February 2015 on The Future of Link Building. I talk about how link building signals may change over time, what that means for businesses and individuals and what to focus on in the future.
The Future of Link Building - SEMrush Webinar February 2015
The Future of Link Building - SEMrush Webinar February 2015
Paddy Moogan
By Paddy Moogan at Marketing Festival 2014 in Brno. Paddy talks about the future for marketers which is in the middle of strategy, creativity and technology.
The Future for Marketers - Strategy, Creativity and Technology
The Future for Marketers - Strategy, Creativity and Technology
Paddy Moogan
10 link building tools paddy moogan smx sydney
10 link building tools paddy moogan smx sydney
Paddy Moogan
From MozCon 2012 in Seattle - 35 Ways to get Links in 35 Minutes. Edited from the live version with a few bits taken out - sorry!
35 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 2012
35 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 2012
Paddy Moogan
Link Building Through Blogger Outreach
Link Building Through Blogger Outreach
Paddy Moogan
Más de Paddy Moogan
(20)
The Future of Link Building: What Got Us Here, Won't Get Us There
The Future of Link Building: What Got Us Here, Won't Get Us There
How to Make the Move From Specialist to Leader: What Got You Here Won't Get Y...
How to Make the Move From Specialist to Leader: What Got You Here Won't Get Y...
The Best Execution for your Digital PR and Link Building Campaigns
The Best Execution for your Digital PR and Link Building Campaigns
Changing your digital strategy and approach due to COVID-19
Changing your digital strategy and approach due to COVID-19
How to Build a Team Culture That People Leave — And Then Come Back To
How to Build a Team Culture That People Leave — And Then Come Back To
Content-Driven Link Building: What Does Good Look Like?
Content-Driven Link Building: What Does Good Look Like?
Beating the Big Brands - Practical Ecommerce Marketing Tips for Independent R...
Beating the Big Brands - Practical Ecommerce Marketing Tips for Independent R...
A Process for Content-Driven Link Building
A Process for Content-Driven Link Building
Link building case studies, myths and fails - SearchLove 2017
Link building case studies, myths and fails - SearchLove 2017
Sustainable Content Marketing
Sustainable Content Marketing
Beyond the Buzzfeed Effect – Content Types Every Website Needs
Beyond the Buzzfeed Effect – Content Types Every Website Needs
How Brands can Work with Bloggers
How Brands can Work with Bloggers
How to come up with content ideas for your digital campaigns
How to come up with content ideas for your digital campaigns
How to Reverse Engineer Content - Paddy Moogan
How to Reverse Engineer Content - Paddy Moogan
The Future for Marketers - Trends and what they mean
The Future for Marketers - Trends and what they mean
The Future of Link Building - SEMrush Webinar February 2015
The Future of Link Building - SEMrush Webinar February 2015
The Future for Marketers - Strategy, Creativity and Technology
The Future for Marketers - Strategy, Creativity and Technology
10 link building tools paddy moogan smx sydney
10 link building tools paddy moogan smx sydney
35 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 2012
35 Ways to get Links in 35 Minutes - Paddy Moogan at MozCon 2012
Link Building Through Blogger Outreach
Link Building Through Blogger Outreach
Último
In the realm of archaeology and linguistics, few artifacts hold the mystique and historical significance of the Rosetta stone. This unassuming slab of black basalt, discovered in 1799 by French soldiers during Napoleon’s campaign in Egypt, has since become synonymous with deciphering ancient mysteries. The Rosetta Stone, named after the town near where it was found, stands as a remarkable testament to human ingenuity and the relentless pursuit of understanding.
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
elizabethella096
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
Social Samosa
personal branding
personal branding kit for music business
personal branding kit for music business
brjohnson6
The Intersection of Content Marketing and SEO Packages
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
evithatojoparel
A presentation to the Hofstede Insights Conference in Milan in 2018 about the power of taking a culturally informed approach to brand management. It includes the famous case of Kit Kat in Japan, where I was privileged to be from the beginning of its meteoric rise in the early 2000s
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
MartinKaraffa3
Email marketing is a low-cost and effective marketing strategy. It is an excellent way to generate leads, convert visitors to customers, and build engagement. However, you could miss many opportunities to turn profits without exploring the best email marketing practices. Whether you’re a beginner, intermediate, or expert email marketer, everyone wants the same – a high open and click-through rate. We want to see subscribers engaging with our email campaigns, open, and take action on the CTA. https://cybernaira.com/email-marketing-best-practices/
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
Shamsudeen Adeshokan
Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Media Logic
In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
SearchNorwich
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4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Cara Menggugurkan Kandungan 087776558899
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time by Piyush Kumar : VP, Head Data Platform Engineering & Personalization at MakeMyTrip
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Piyush Kumar
A portfolio of my work, showcasing my experience as a digital/social media marketing manager
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
MaharshBenday
Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
elizabethella096
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dollysharma2066
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Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
My Heart Throw Pillow
Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
VWO
Trust only on the Best white label SEO services for agencies to achieve unmatched success. Boost your internet visibility with our customized options. Come see us today to see how we can increase the awareness of your brand. More information visit us https://www.autusdigital.com/white-label-seo-services/
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Autus Digital
Sineing website audit and how to fix isuue Seo isuue
Analysis of Sineing Website and how to fix
Analysis of Sineing Website and how to fix
DHARMENDER PRATAP
In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
Banyanbrain
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Delhi Call girls
It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
Search Engine Journal
Último
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Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
personal branding kit for music business
personal branding kit for music business
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
Unlocking the Mystery of the Voynich Manuscript
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7 Tactics to Drive More Inbound Links to your Website
1.
#SMX #21a @paddymoogan 7
Tactics to Drive More Inbound Links
2.
#SMX #21a @paddymoogan
3.
#SMX #21a @paddymoogan
4.
#SMX #21a @paddymoogan Tactics
that you can go away and use tomorrow morning
5.
#SMX #21a @paddymoogan #1
Develop reusable content
6.
#SMX #21a @paddymoogan This
works well for low-budget clients
7.
#SMX #21a @paddymoogan Data
can often be reused
8.
#SMX #21a @paddymoogan
9.
#SMX #21a @paddymoogan We
can plug in 2019 data very easily and launch again
10.
#SMX #21a @paddymoogan Content
pieces don’t have to be one-off campaigns
11.
#SMX #21a @paddymoogan #2
Outreach should be an ongoing activity
12.
#SMX #21a @paddymoogan This
also works well for low-budgets
13.
#SMX #21a @paddymoogan The
usual process…
14.
#SMX #21a @paddymoogan
15.
#SMX #21a @paddymoogan
16.
#SMX #21a @paddymoogan You
don’t have to start all over again
17.
#SMX #21a @paddymoogan
18.
#SMX #21a @paddymoogan It’s
always summer somewhere…
19.
#SMX #21a @paddymoogan We
can keep going
20.
#SMX #21a @paddymoogan Works
well for regular events
21.
#SMX #21a @paddymoogan Internet
of Things Day happens every year
22.
#SMX #21a @paddymoogan
23.
#SMX #21a @paddymoogan We
also proactively look for opportunities for more links
24.
#SMX #21a @paddymoogan
25.
#SMX #21a @paddymoogan Build
up a content bank which you can constantly outreach
26.
#SMX #21a @paddymoogan #3
Learn what works across industries
27.
#SMX #21a @paddymoogan You
need to be recording data on every campaign you launch and every link you build
28.
#SMX #21a @paddymoogan We’ve
done this across 3,500 links, 170 campaigns and 20 clients
29.
#SMX #21a @paddymoogan What
can you learn?
30.
#SMX #21a @paddymoogan Average Total Coverage
31.
#SMX #21a @paddymoogan Average Total Coverage
32.
#SMX #21a @paddymoogan Average Total Coverage
33.
#SMX #21a @paddymoogan #4
Go for a big hitter exclusive first
34.
#SMX #21a @paddymoogan Find
a top tier newspaper or magazine – ideally someone that your client values highly
35.
#SMX #21a @paddymoogan “Who
are your top 10 dream publications to be featured in?”
36.
#SMX #21a @paddymoogan Offer
the journalist exclusive coverage for 24-48 hours
37.
#SMX #21a @paddymoogan This
works really well for data-led stories
38.
#SMX #21a @paddymoogan
39.
#SMX #21a @paddymoogan #5
Outreach to 2nd tier websites
40.
#SMX #21a @paddymoogan Ever
seen this happen?
41.
#SMX #21a @paddymoogan
42.
#SMX #21a @paddymoogan
43.
#SMX #21a @paddymoogan
44.
#SMX #21a @paddymoogan Outreach
to them and ask if they can link to the original source of data
45.
#SMX #21a @paddymoogan #6
Use keyword research for more links
46.
#SMX #21a @paddymoogan We
can forget about the basics sometimes…
47.
#SMX #21a @paddymoogan Google
Analytics code
48.
#SMX #21a @paddymoogan Open
Graph
49.
#SMX #21a @paddymoogan Title
tags and descriptions
50.
#SMX #21a @paddymoogan Think
about the keywords that your content piece can rank for
51.
#SMX #21a @paddymoogan This
was for an insurance client
52.
#SMX #21a @paddymoogan
53.
#SMX #21a @paddymoogan A
key target demographic is personal trainers…
54.
#SMX #21a @paddymoogan
55.
#SMX #21a @paddymoogan Ranking
well for datasets can also lead to more links
56.
#SMX #21a @paddymoogan #7
How to get past gatekeepers
57.
#SMX #21a @paddymoogan Source
58.
#SMX #21a @paddymoogan When
it comes to outreach…
59.
#SMX #21a @paddymoogan Internal
PR teams can be protective of their contacts
60.
#SMX #21a @paddymoogan They
also have their own campaigns
61.
#SMX #21a @paddymoogan Create
and share a content calendar
62.
#SMX #21a @paddymoogan Add
internal campaigns to it
63.
#SMX #21a @paddymoogan Do
the same with contact lists
64.
#SMX #21a @paddymoogan GDPR…
65.
#SMX #21a @paddymoogan Thank
you! Tweet me - @paddymoogan Email me – paddy@aira.net www.aira.net
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