"Never Get Lost" Jojo project presentation
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This is the first project while we were studying IDM in Malmo university. The project topic is about public transportation in Skane ( Sweden). We explored about how public transportation system organizes information for making travelers be confident.
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"Never Get Lost" Jojo project presentation
- 3. “ I almost missed the flight because I did not know there are a different operators and different payment systems.” “ Sometime I am unsure to go a small station because I don’t know if the train will stop there or not.”
- 5. How to organize traveling information?
- 6. User Qualities
- 8. What if you could put the knowledge of an info person in a machine?
- 10. Body-Storming @ Malmö C
- 14. “ This is my first time in this area, but I know I can get to the airport on time.” “ Now I know which train takes me to my parent’s town.” The target group
Notas del editor
- What if you could create a information system for public transportation where you never got lost? As a starting point, we were asked to learn about and to redesign, in part or in whole, the payment system for the public transportation in the Skåne region. We found ourselves especially interested in the flow and access to traveling information, and chose that as the focus for our project.
- In our initial fieldwork, we came across two travelers who had difficulties finding the information they need at a given time. In the Skåne region, several train operators share the same tracks, but they do not have a mutual payment system and do not accept each others tickets. Jee was visiting the area and needed to go by train across the Öresund bridge to Kastrup airport for his return flight. He bought a ticket, but it was not valid for the train he boarded. This created a sense of uncertainty and he almost missed his flight. Alex lives in the Skåne region and sometimes travels to her parents home in one of the smaller towns. The destination is familiar, but not all trains stops at there. The information displays in the train stations only are capable of showing the bigger destinations, so Alex sometimes feels unsure if the train will stop at her parents station or not.
- There is a lot information if you go to Malmö Central station; this might better be described as information clutter. The area is filled with different screens dedicated to different types on information: buses, trains, different carriers, printed timetables, and traffic information on LED screens. Additionally, there are people who host the station and can assist you into getting more information. These people also serves the purpose of making travelers feel confident while traveling.
- We wanted to create a interactive system that could and give travelers more detailed information about their specific route. Ideally they would get enough information to know and understand how to get to there destination with public transportation.
- Certain experiencial use qualities were defined along the way: We want travelers to feel confident that they took the right train and know details about their particular journey, such as transfers and train delays. We also want to give them a unified experience where they don't have to worry about different carriers or if they are catching the train or the bus.
- We want to show you this early sketch, which illustrates our overall idea for a new information ecosystem. It contains a paper map, an interactive kiosk, an app and website, all providing a unified visual style. We decided to focus on detailing the design of the information kiosk.
- As mentioned earlier, at Malmö Central there are information staff who are there to answer traveler's questions about the routes and schedules. Their main purpose is to make travelers feel confident about their travels. Unfortunately, it is not possible to have these staff members at every train and bus station at all hours. We wondered if their knowledge could be put into a machine? Ideally this would also make the travelers more confident while traveling.
- We came up with this basic prototype, an interactive kiosk with a touch screen. Touch your destination and a schedule will be shown featuring the next busses and trains traveling there from the kiosk's location. By swiping a jojo-card, the information could also be personalized. If you travel with a monthly card between two specific destinations, it will show your route automatically when you swipe your card. It is also possible to take this information with you on your phone, either by SMS message or by QR code.
- To test our prototype, we went the concourse and by the tracks at Malmö Central, and to the big bus stop Värnhem. We did some bodystroming to test various locations where the kiosk could be placed to work with the current information displays at the station. This is one of our scenarios from this session. Camilla played the part of a traveler, Nick acted the information kiosk, and Pae recorded.
- From the insights we made while bodystroming, we continued to detail the design of the kiosk. We found an ideal location in the station close to the main display, so you can look at it before walking up to the kiosk. We realized that the Jojo-scanner was an unnecessary step. Scanning the card takes more time than just tapping your destination, and users may be confused regarding whether a Jojo card would be required. We also added return trip information, especially for them who could use the QR-code and have that information with them for later.
- Based on our new design decisions, we made a more refined prototype. We went back to Malmö Central to test the prototype on travelers waiting for their trains. I addition we were able to test it on a train driver and two persons among the information staff who host the station.
- One thing who came up frequently during user testing was request for information about delays. We have added a real map of the existing system, and realized it my contain too much information and that it needs a search function to type in your destination. This could also help for bus travelers, as they could type their destination rather than needing to find it on a map. Users appreciated having only a small number of departures listed. We learned that the return trip information may not be as urgent as we had expected and may be relegated to a smaller part of the interface. While many users recognized the QR code, none used software to scan them.
- The target group for the overall concept would of course be everyone who travels with public transportation, and to make them feel confident while traveling. But in this specific process of detailing this information kiosk we have kept Alex and Jee in mind. Alex, as someone who is familiar with the public transportation the Skåne region, still should feel confident while traveling. She can get the detailed information she needs to get to a smaller town with the local trains. And Jee, who is visiting the area and needs to know which train will take him to the airport without having worry about different carries.
- Today we have shown our concept ”Never get lost” and talked about some of our thoughts on how to organize traveling information for public transportation. We have shown our design choices when detailing the design of an information kiosk. If we were to extend this project we would address the issues with payment and how it could be detailed within this concept. We also curious on how to develop this information ecosystem so it gives a more unified experience, in several platforms and screens and ultimately there placement in the physical space.