A new PageFair report estimates that 615 million devices now block ads. This represents year-over-year global growth of 30%. Mobile adblock usage grew by 108 million, reaching a total of 380 million active devices. Despite ever smaller numbers of people using desktop and laptop computers, adblock usage on these platforms grew by 34 million to reach 236 million active devices. It reveals that the “blocked web” has grown to 11% of the global online population. The report also introduces insights about the demographics and motivations of adblock users, drawn from a survey of over 1,000 adblock users in the US.