1. Tips for Posting Success
on Facebook, Twitter, Pinterest and LinkedIn
www.pagemodo.com

2. Everyone knows that social media is an
important part of any marketing plan.
And the more profiles you have,
the more you stand to gain.

3. But before you run out and make profiles on
every single platform, remember:

4. But before you run out and make profiles on
every single platform, remember:
QUALITY
OVER
QUANTITY

5. But before you run out and make profiles on
every single platform, remember:
QUALITY
OVER
QUANTITY
You should only have profiles on as many sites as you can run well.
That’s why this presentation will focus on only 4 of the most visible.

6. ?
So, what’s the point of posting content on
social media sites anyway?

7. There are three main goals marketers aim to
achieve by posting and sharing content socially:

8. There are three main goals marketers aim to
achieve by posting and sharing content socially:
1. To engage, delight and build loyalty
with fans and followers.

9. There are three main goals marketers aim to
achieve by posting and sharing content socially:
1. To engage, delight and build loyalty
with fans and followers.
2. To bolster a brand’s rank in search
engines through backlinks.

10. There are three main goals marketers aim to
achieve by posting and sharing content socially:
1. To engage, delight and build loyalty
with fans and followers.
2. To bolster a brand’s rank in search
engines through backlinks.
3. To gain exposure for a brand through
social discovery and amplification.

11. Not sure what to post?

12. Not sure what to post?
You’re not alone.
Lots of marketers feel stumped when they step up to the posting plate.
There’s a lot of advice out there, and it can be hard to keep up.

13. That’s why we’ve got
5 Top Tips
for each social platform
to get you started!

14. 5
TOP TIPS:
Facebook
Sources: Pagemodo, Mashable

15. 5 TOP TIPS: Facebook
Want to drive engagement?
Contests are a great way to get people talking.

16. 5 TOP TIPS: Facebook
Make your posts visual whenever possible to
get more likes, comments and shares.

17. 5 TOP TIPS: Facebook
Post posivitely.
Posts that convey positive messages/emotions
get more likes.

18. 5 TOP TIPS: Facebook
Post 2-3 times a day when possible.
Check out your insights to find the best times.

19. 5 TOP TIPS: Facebook
Get more comments by posting questions
and fill-in-the-blank status updates.

20. 5
TOP TIPS:
Twitter
Source: Twitter

21. 5 TOP TIPS: Twitter
Keep it short.
140 characters is a limit, not a goal!
Twitter users are busy people.

22. 5 TOP TIPS: Twitter
Tweet 3-5 times a day when you can in
order to avoid getting drowned out.

23. 5 TOP TIPS: Twitter
Network with other users through replies
and re-tweets. They’ll return the favor.

24. 5 TOP TIPS: Twitter
Monitor trends and participate
whenever you can. Just make sure
it makes sense for your brand!

25. 5
TOP TIPS:
Pinterest
Source: MyCleverAgency

26. 5 TOP TIPS: Pinterest
Pinterest is about the lifestyles of users.
Self-promotion has little to no place here.

27. 5 TOP TIPS: Pinterest
Post visual representations of your
business, products, and brand.

28. 5 TOP TIPS: Pinterest
Share things that would be helpful to
your followers - e.g. a florist posting
wedding tips.

29. 5 TOP TIPS: Pinterest
Use lots of red!
Images that are predominantly red
get up to twice as many re-pins.

30. 5 TOP TIPS: Pinterest
Post anytime outside of 5pm to 7pm.
Dinnertime is the worst for engagement.

31. 5
TOP TIPS:
LinkedIn
Source: LinkedIn

32. 5 TOP TIPS: LinkedIn
Win friends so you can influence people.
LinkedIn is all about networking - so do it!

33. 5 TOP TIPS: LinkedIn
Join or create groups that are relevant
to your products or services.

34. 5 TOP TIPS: LinkedIn
Post engaging updates about 20 times per
month on your business page.

35. 5 TOP TIPS: LinkedIn
Know the LinkedIn audience.
They tend to be tech-savvy
and entrepreneurial.

36. 5 TOP TIPS: LinkedIn
Keep it short and to the point.
People have lots of connections on LinkedIn
and they stay busy!

37. And that’s it!
Now that you know more about what to post,
put together an editorial calendar to help you
stay on track.

38. Want to save time posting on
Facebook and Twitter?
Get Pagemodo Posts and find, post, and
schedule quality content in advance.
More at www.pagemodo.com/posts