Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc

1. Navneet Kaushal
CEO
PageTraffic
Digital Marketing Strategies for
Freelancers

2. Let’s get started!
• Streamline your processes
• Focus on niche
• Get out and network
• Book new clients by adding new services
• Leverage the business you currently have to make
more
• Having a lead funnel
• Using social media platforms
• Productize your services
• Piggyback on platforms

4. Make your
onboarding process
valuable for you and
your clients

5. Not every client will
know what you do,
so it’s up to you to
teach them the true
value

6. MAKE YOUR
WEBSITE DO THE
WORK FOR YOU

7. USE
QUESTIONNAIRES
TO COLLECT ALL
THE INFORMATION
YOU NEED

8. MAKE YOUR
WORKFLOW
WORK FOR YOU
AND YOUR TEAM

10. By carving out a niche,
you’re providing the right
clients with educated,
dedicated resources for
their business

11. Narrowing Down
Your Niche
ASSESS YOUR BUSINESS
BE SELECTIVE WITH YOUR SERVICES
CHOOSE YOUR CLIENTS
ASSESS YOUR SCOPE
USE YOUR NICHE TO BOOK MORE CLIENTS
DON’T BE AFRAID TO ADAPT AND EVOLVE

12. Niches can be any community
group. The most obvious are
industry-specific
For example, you could provide
hosting for homemade craft online stores, and offer site
templates with a “folksy” themes.

13. Niches can be any community
group. The most obvious are
industry-specific
Niches can also be client-specific. You could target technophobes,
for example, and offer packages that handle all the computer work
for them so they don’t have to.

14. Niches can be any community
group. The most obvious are
industry-specific
You can even target technology-specific niches, i.e., companies using
Drupal or Joomla, with appropriate customer service technicians
to match.

15. Get out and network

16. HOW TO TALK TO
ANYONE
(AND EVERYONE)

17. HAVE A GO-TO TOPIC OR
QUESTION
TELL STORIES, NOT STATS
END CONVERSATIONS THE RIGHT WAY
BE OPEN

18. WHERE YOU SHOULD BE
NETWORKING?
IN-PERSON NETWORKING
ONLINE NETWORKING

19. Book new business
by learning new skills

20. COMMIT TO
CONSTANT
LEARNING

21. SOME NEW SKILLS TO LEARN
• Brand strategy
• Web design and/or web development
• SEO/content strategy
• Blog writing
• Video creation
• Site maintenance

22. Leverage your current clients

23. ENCOURAGE
REFERRALS

24. CREATE AN EXCEPTIONAL
CLIENT EXPERIENCE
• DELIVER
• BE BETTER AT CONFRONTATION
• LOOK FOR PARTNERS

25. Lead Funnel

26. Retarget Website
Visitors to a
Lead Generation
Asset

28. • First, map your content to the entire customer's
journey. By doing so, you'll understand what
information to present, depending on a person's
interests.
• Next, to establish exit points relating to the buying
cycle. For example, customers who only read your
blog posts are, most likely, at the awareness stage.

29. • Those who reviewed your about page or service
pages could be evaluating your agency.
• And you can consider anyone who drops off from
the contact page as a potential customer.
• Now, the above is just an example. You'll have to
analyze your data and establish how this process
looks for your site.

30. Set up retargeting ads to present
those people with relevant
content:
• Blog posts for people in the awareness stage
• White papers or other lead magnets for the
second, and
• Case studies or other proof for those already
looking to hire an agency.

33. BOOST YOUR
FREELANCE
BUSINESS USING
THESE 3 SOCIAL
MEDIA PLATFORMS

34. Twitter
• Make your Twitter Bio informative. Write about
what you do and whom you work for.
• Share links to samples of your work and your
website.
• Follow and reach out to industry leaders.
• Search for potential clients using appropriate
hashtags.
• Engage in social listening by following topics
that relate to your industry.
• Communicate with your followers.
• Track what competitors are up to.

35. Facebook
• Creating an outstanding profile including
information about your business and what you do.
• Posting links to relevant content from your
business blog/site.
• Creating a Facebook Page with adequate
information and calls-to-action.
• Using Facebook search to search for gigs related
to your line of work.
• Using Facebook ads
• Joining and promoting your services on niche
groups

36. Getting Clients
from
Facebook Groups

37. What types of Facebook groups
should you join?
• Groups where your ideal customers hang out
• Groups where your peers from the same
industry hang out
• Groups where other entrepreneurs hang out
• Groups hosted by someone you follow and
admire

38. Get the best results from Facebook
groups to attract your ideal clients
Start off by joining 3-5 Facebook groups
Actively participate and contribute to the Facebook
group

39. • Show up consistently (at least two-three times a week) in
the Facebook groups – daily is best.
• Answer questions from others that showcase your area of
expertise
• Share quality content (mini blog posts, case studies, how-
tos, tips, etc.)
• Post thought-provoking questions about your area of
expertise
• Be a resource for people and a connector
• Be interested in others and their progress or journey
• Acknowledge and celebrate others and their
accomplishments

40. LinkedIn
• Create an extremely detailed profile.
Write it all out – information about your job,
certifications, skills, languages, everything!
• Get recommendations from current or past employers,
colleagues, teachers, etc. These would make for enough
social proof.
• Blog - LinkedIn has a really good blogging platform with
great search engine visibility.
• Write engaging status updates.
• Join niche groups.
• Use LinkedIn Search to source for jobs and clients.

41. Quora
Quora is a place where you can establish credibility,
help to thoughtfully answer peoples questions, and
then provide information via links to blog posts,
service pages, and other relevant content on your
website.

42. Productize your services

43. Productized consulting is a
powerful way to create recurring
revenue and get new clients.
With productized consulting, you
bundle your consulting services
into “package” that the client can
purchase for a monthly fee. Best
of all, you’re creating predictable,
recurring revenue.

44. If you offer services like
design, marketing,
development, writing and so
on, consider selling your
offerings as a package that
clients can purchase.

45. Piggyback on platforms

46. What do platforms
like Shopify,
WordPress and
Drupal have in
common?

47. “Piggyback” on
these platforms (and
others) by tailoring
your services to
directly help their
customers.

48. For example, market
yourself as the go-to
design shop
for Shopify stores,
the Drupal experts
or WordPress pros.

49. Website: www.pagetraffic.com
Email: navneet@pagetraffic.com
Twitter: @navneetkaushal
Blog: www.pagetrafficbuzz.com
Facebook: www.facebook.com/pagetraffic.in
THANK YOU!