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20 Ideas for Marketing Your Downtown with Social Media

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Sarah Page
Sarah Page

Presentation given during the Texas Summer Main Street Training in La Grange, TX on June 7, 2013. How to market downtowns with social media.

Tecnología
1 de 92
For Marketing Your Downtown with Social Media June 7, 2013 Main Street Summer Training
Get these slides here:: http://sarahtpage.com/main-street/
Photo: Marciniak on Flickr DEMYSTIFY
Photo: brandi666 on Flickr
Showcase Downtown Businesses
Promote Your Posts
Use Cover Photos As Advertising
Source: Mari Smith
Show Your History
Use Hashtags
Be Human
The most awesome example EVAH!
Create a Sense of Urgency
Give “Insider” Perks
Use QR Codes … Wisely
Give Love, Get Love
Integrate Your Marketing
Piggyback on Events
Ask Questions
Like/Comment As Your Page
Host a Contest
Create a Facebook Ad
• Why advertise on Facebook? Huge audience Highly targeted Social recommendations Cost effective EASY!
Use Twitter for Market Research
Start a Blog/Become a Subject Matter Expert
Go Behind the Scenes
Think Outside the Box
Can I Help? Call Me! Photo: .Spartography on Flickr
Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetxSarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512-914-8873
Thank You! Questions?

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20 Ideas for Marketing Your Downtown with Social Media

Notas del editor

  1. My job is to DEMYSTIFY social media.
  2. I’m going to give you some new media tools to help you market your business, get more customers, and increase sales.
  3. It’s always challenging trying to integrate a downtown into a festival experience. This group may have figured out how. The Geneva Chamber of Commerce worked with downtown businesses and the Swedish Days Festival on a promotion that will help market the downtown merchants to festival attendees. Visitors with smartphones will get immediate access to featured specials and discounts exclusively during the event. When you scan the code, you go to the mobile friendly Swedish Days 2011 Hot Deals page that includes all the specials. Some are offering a % off, others are offering BOGOs.