Presentation given during the Texas Independence Trail Region's 11th Annual Texian Rally in Brenham, TX on Jan. 26, 2011.

1. Destination Marketing & Social Media Texas Independence Trail Region 11th Annual Texian Rally January 26, 2011

2. Today We’ll Cover … What to say Best practices Some new things to try Q & A

3. It’s Not Just for Little Susie The ROI of Social Media

4. General Benefits of Social Media It’s FREE! Builds deeper relationships Increases brand awareness Broadens your network Helps SEO Increases website traffic Can help reach journalists/media Empowers fans to be viral ambassadors for your brand Source: Social Media for Tourism Pros

5. What To Say

6. So What Do I Say? Customer FAQs Tutorials Company/industry news Events you’re attending Your own content Content from others Observations What you’re reading or watching

7. Rules of Engagement Listen more than you talk Remember: It’s about them, not you. Always “listen” and interact/engage Provide value (be helpful) Source: Social Media for Tourism Pros

8. Formula for Success 70 20 10 Source: Social Media for Tourism Pros

9. Formula for Success 70 20 10 70% of content = value-added, audience-based & not about you at all 20% of content = spontaneous interaction with followers, fans, or friends 10% of content = unabashed self-promotion Source: Social Media for Tourism Pros

10. Share Helpful Information

11. Share Helpful Information

12. Attaboys

13. Things To Do

14. Highlight Local Businesses

15. Highlight Local Businesses

16. Make Exclusive Offers

17. Tie Into Holidays

18. Polls and Contests

19. Be the Concierge

20. Ask & Answer Questions

21. Best Practices

22. Have a Compelling Bio

23. Have a Compelling Bio

24. Link To Everything …

25. … on Everything

26. Create a “Terms of Use” Statement

27. Create Group Rules If you agree to these rules, you can join the group Only post pictures to this group for which you own the original copyright or are in the public domain. All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use. Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.

28. Use Personality

29. Use Personality

30. Use Personality

31. Use Dynamic Content

32. Use Dynamic Content

33. Promote Events

34. Use Favorite Pages

35. Tag on Facebook

36. HoldContests & Promotions

37. Hold Contests & Promotions

38. Get Great Photos with Flickr Groups

39. Get Great Photos with Flickr Groups

40. Create Twitter Lists

41. Create a Social Media Directory

42. New Things To Try

43. Social Couponing

44. Social Couponing

45. Social Couponing

46. Social Couponing

47. Location-based Apps

48. Location-based Apps

49. Location-based Apps

50. Location-based Apps

51. Gowalla Contests

52. Gowalla Contests

53. Foursquare Scavenger Hunt

54. Foursquare Scavenger Hunt

57. Facebook – http://www.facebook.com/ColoradoRiverTrail

58. Flickr – http://www.flickr.com/groups/ColoradoRiverTrail

59. Foursquare – http://foursquare.com/pagetx

60. Gowalla – http://gowalla.com/users/pagetx (personal), http://gowalla.com/users/ColoradoRiverTrail (work)