SlideShare una empresa de Scribd logo

Social Media for Arts Service Organizations: No Strategy? No Time? No Staff? No Problem!

•Descargar como PPTX, PDF•
•
Sarah Page
Sarah Page

Presentation delivered to the Assn. of Performing Arts Service Organizations' 2011 annual conference in Austin, TX.

Tecnología
1 de 78
Social Media for Arts Service OrganizationsNo strategy? No time? No staff? No problem! APASO 2011 Come Gather Round, People! March 10, 2011
About Me
About Me GEEK ALERT!!
Today We’ll Cover … Social media review Strategy development Measuring social media Discussion Time-saving tools and helpful utilities Clever contests & promotions New things to try Foursquare sign up Build a QR Code Q&A
Social Media Review
It’s Not Just for Little Susie The ROI of Social Media
General Benefits of Social Media It’s FREE! Builds deeper relationships Increases brand awareness Broadens your network Helps SEO Increases website traffic (or traffic to your business or organization) Can help reach journalists/media Empowers fans to be viral ambassadors for your brand Source: Social Media for Tourism Pros
Social Media User Statistics Sources: http://www.facebook.com/press/info.php?statistics; http://www.observer.com/2011/media/foursquare-user-no-6000000-signs; http://blog.hubspot.com; http://www.digitalbuzzblog.com/infographic-facebook-vs-twitter-demographics-2010-2011/
Optimal Times for Posting on Facebook Time of day Mornings Weekends How often? Every other day Source: Dan Zarrella with HubSpot
Social Media Strategy
First, Some Questions What are your goals? Build relationships Improve awareness/reputation Generate sales (butts in seats), raise funds Increase website rankings in search engines What are your objectives? Who is your target audience? What is your relationship like with them? Who are your key influencers?
First, Some Questions Who will be your community managers? What social media platforms will you use? (Hint: Where is your audience?) What will you say? How will you be human (what is your “voice”)? How will you know when/if you’re successful?
Do You Need a Social Media Policy? Maybe. Just keep these basics in mind: Be polite Be honest Be open Be inclusive Be forthright Be legal Be helpful Don’t try to control the conversation Accept, respond, and be gracious to negative feedback Source: The Potluck Guide To Social Media Strategy
Social Media Measurement
The Measurment Hierarchy Goal >>> Objectives >>> Strategies >>> Tactics Goal: To increase the brand footprint of the Austin Creative Alliance through participation in social media. Objectives: Increase newsletter subscribers by 15% in 6 months. Establish a Facebook fan page with 500 fans by the end of the year. Strategies: Designate a newsletter team to contribute articles. Develop an editorial calendar. Improve subscription tool on our website. Tactics: Email the organization asking for writers. Hold a training session for contributors. Source: Brass Tack Thinking (http://www.brasstackthinking.com/2009/12/how-to-create-measurable-objectives/)
So What Can You Measure? Financial return Conversions via unique links Sales via social media promo codes Social media-specific coupon redemption (e.g. Groupon, Living Social, etc.) Total coupon downloads (signals interest/intent to buy) Reduced per-call customer service costs Decreased customer attrition rate Cost per dollar raised Source: Brass Tack Thinking (http://www.brasstackthinking.com/2010/06/5-objectives-for-social-media-measurement/ ; http://www.brasstackthinking.com/2010/01/practical-social-media-measurement-cost-savings/)
So What Can You Measure? Value, Awareness, Customer Satisfaction Increase positive sentiment over time Overall brand awareness across social media channels (via mentions) Number of referrals or recommendations Positive trends on key website stats (e.g. unique visitors, time on site, downloads, etc.) Increased lead generation through social media Clicks on shortened, unique links Source: Brass Tack Thinking (http://www.brasstackthinking.com/2010/06/5-objectives-for-social-media-measurement/)
Um … okay. How? Google Analytics: http://www.google.com/analytics Campaign codes URL shorteners Bit.ly Owl.ly Is.gd BudURL Incoming links http://backtweets.com Facebook & Twitter Facebook Insights http://klout.com http://twittergrader.com http://addictomatic.com http://socialmention.com What do you do?
Time-Saving ToolsandHelpful Utilities
RSS Feeds – Feedburner.google.com
RSS Feeds – TwitterFeed.com
RSS Feeds – TwitterFeed.com
RSS Feeds – TwitterFeed.com
RSS Feeds – TwitterFeed.com
HootSuite – Schedule Posts
HootSuite – Schedule Posts
HootSuite – Schedule Posts
HootSuite – Monitoring
Ping.fm
Ping.fm
Facebook to Twitter
Hyper Alerts
Hyper Alerts
Hyper Alerts
Nutshell Mail
Nutshell Mail
Nutshell Mail
Twitter Chats with TweetChat
URL Shorteners – Bit.ly
URL Shorteners – Bit.ly
Facebook Groups = Crowdsourcing
Clever ContestsandPromotions
Facebook Contests
Facebook Contests
Gowalla Contests
Gowalla Contests
Foursquare Scavenger Hunt
Foursquare Scavenger Hunt
Social Scavenger Hunts with SCVNGR
QR Code Tours
QR Code Tours
New Things To Try
Social Couponing
Social Couponing
Social Couponing
Social Couponing
Location-based Apps
Location-based Apps
Location-based Apps
Location-based Apps
Location-based Apps
Location-based Apps
Location-based Apps
Location-based Apps
Foursquare Setup
QR Codes
QR Codes
QR Codes Grace photo courtesy of Steve Butman Photography
QR Codes
QR Codes
QR Codes
QR Codes
QR Codes
QR Codes
Build a QR Code
Where To Find Me Old School: ,[object Object]

Recomendados

Tying Social Media Content into Strategy
Tying Social Media Content into StrategyTying Social Media Content into Strategy
Tying Social Media Content into StrategyTaylor Hulyksmith
 
Time Saving Tips for Social Media Management
Time Saving Tips for Social Media ManagementTime Saving Tips for Social Media Management
Time Saving Tips for Social Media ManagementDan Elder, MS
 
Social media analysis and strategy
Social media analysis and strategySocial media analysis and strategy
Social media analysis and strategyNectaria Lovejoy
 
How to Audit Your Social Media Performance - Social Media Audit
How to Audit Your Social Media Performance - Social Media AuditHow to Audit Your Social Media Performance - Social Media Audit
How to Audit Your Social Media Performance - Social Media AuditAshley Segura
 
Social Media Success for Marketers and Entrepreneurs: Beyond the Basics
Social Media Success for Marketers and Entrepreneurs: Beyond the BasicsSocial Media Success for Marketers and Entrepreneurs: Beyond the Basics
Social Media Success for Marketers and Entrepreneurs: Beyond the BasicsMilena Regos
 
Social media analytics and measurement tool - Simplify360
Social media analytics and measurement tool - Simplify360Social media analytics and measurement tool - Simplify360
Social media analytics and measurement tool - Simplify360Simplify360
 
How to Plan and Implement a Digital PR Strategy
How to Plan and Implement a Digital PR StrategyHow to Plan and Implement a Digital PR Strategy
How to Plan and Implement a Digital PR StrategySendible
 
Social Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.comSocial Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.comTopRank Marketing Agency
 

Recomendados

Tying Social Media Content into Strategy
Tying Social Media Content into StrategyTying Social Media Content into Strategy
Tying Social Media Content into StrategyTaylor Hulyksmith
 
Time Saving Tips for Social Media Management
Time Saving Tips for Social Media ManagementTime Saving Tips for Social Media Management
Time Saving Tips for Social Media ManagementDan Elder, MS
 
Social media analysis and strategy
Social media analysis and strategySocial media analysis and strategy
Social media analysis and strategyNectaria Lovejoy
 
How to Audit Your Social Media Performance - Social Media Audit
How to Audit Your Social Media Performance - Social Media AuditHow to Audit Your Social Media Performance - Social Media Audit
How to Audit Your Social Media Performance - Social Media AuditAshley Segura
 
Social Media Success for Marketers and Entrepreneurs: Beyond the Basics
Social Media Success for Marketers and Entrepreneurs: Beyond the BasicsSocial Media Success for Marketers and Entrepreneurs: Beyond the Basics
Social Media Success for Marketers and Entrepreneurs: Beyond the BasicsMilena Regos
 
Social media analytics and measurement tool - Simplify360
Social media analytics and measurement tool - Simplify360Social media analytics and measurement tool - Simplify360
Social media analytics and measurement tool - Simplify360Simplify360
 
How to Plan and Implement a Digital PR Strategy
How to Plan and Implement a Digital PR StrategyHow to Plan and Implement a Digital PR Strategy
How to Plan and Implement a Digital PR StrategySendible
 
Social Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.comSocial Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.comTopRank Marketing Agency
 
CPA Presentation
CPA PresentationCPA Presentation
CPA PresentationJason Parker
 
How to Create a Content Strategy for Your Employee Advocacy Platform
How to Create a Content Strategy for Your Employee Advocacy PlatformHow to Create a Content Strategy for Your Employee Advocacy Platform
How to Create a Content Strategy for Your Employee Advocacy PlatformSprout Social
 
Corporate Social Content Strategy
Corporate Social Content StrategyCorporate Social Content Strategy
Corporate Social Content StrategyCT Moore
 
Measuring Social Media Success
Measuring Social Media SuccessMeasuring Social Media Success
Measuring Social Media SuccessMike Kujawski
 
Social media slides
Social media slidesSocial media slides
Social media slidesKona Company
 
Developing an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media StrategyDeveloping an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media StrategyTypeset
 
Social Media Srategy and Audit
Social Media Srategy and AuditSocial Media Srategy and Audit
Social Media Srategy and AuditMelissa Casserly
 
Digital PR Best Practices
Digital PR Best PracticesDigital PR Best Practices
Digital PR Best PracticesGeben Communication
 
Secrets of Social Media Marketing
Secrets of Social Media MarketingSecrets of Social Media Marketing
Secrets of Social Media MarketingPaul Gillin
 
Promote Yourself and Your Listings through Social Media
Promote Yourself and Your Listings through Social Media Promote Yourself and Your Listings through Social Media
Promote Yourself and Your Listings through Social Media Mike Rosenberg
 
Using Social Media Analytics - Social Media Week Dubai March 2017
Using Social Media Analytics - Social Media Week Dubai March 2017Using Social Media Analytics - Social Media Week Dubai March 2017
Using Social Media Analytics - Social Media Week Dubai March 2017Umar khan
 
Ford Social Media Monitoring Measurement and Campaigns
Ford Social Media Monitoring Measurement and CampaignsFord Social Media Monitoring Measurement and Campaigns
Ford Social Media Monitoring Measurement and CampaignsShane Gibson
 
Social Media Metrics - What Really Matters for Recruitment and HR
Social Media Metrics - What Really Matters for Recruitment and HRSocial Media Metrics - What Really Matters for Recruitment and HR
Social Media Metrics - What Really Matters for Recruitment and HRNAS Recruitment
 
Social Media Lead Generation
Social Media Lead GenerationSocial Media Lead Generation
Social Media Lead GenerationSimple Marketing Now LLC
 
RM AMA 10-steps-presentation-2011-10-12
RM AMA 10-steps-presentation-2011-10-12RM AMA 10-steps-presentation-2011-10-12
RM AMA 10-steps-presentation-2011-10-12Mike Rosenberg
 
Social Media Audit and Channel Planning
Social Media Audit and Channel PlanningSocial Media Audit and Channel Planning
Social Media Audit and Channel PlanningAnumita Steinberg
 
Social Media Audit Tutorial
Social Media Audit TutorialSocial Media Audit Tutorial
Social Media Audit TutorialTradeshowGuy Exhibits
 
Social Media Management: Haley Schaekel Personal Brand
Social Media Management: Haley Schaekel Personal BrandSocial Media Management: Haley Schaekel Personal Brand
Social Media Management: Haley Schaekel Personal BrandHaley Schaekel
 
دورة الرياض ب 1
دورة الرياض ب 1دورة الرياض ب 1
دورة الرياض ب 1Dr.Hossam Darwish
 
Is this thing on...Social Media Measurement - AFP NC Philanthropy Conference
Is this thing on...Social Media Measurement - AFP NC Philanthropy ConferenceIs this thing on...Social Media Measurement - AFP NC Philanthropy Conference
Is this thing on...Social Media Measurement - AFP NC Philanthropy ConferenceDawn Crawford
 
poverty by Armghan Arshad
poverty by Armghan Arshadpoverty by Armghan Arshad
poverty by Armghan Arshadkaka ptaka
 
Top 5 digital trends of 2016
Top 5 digital trends of 2016Top 5 digital trends of 2016
Top 5 digital trends of 2016Gianluca Girard
 

Más contenido relacionado

La actualidad más candente

How to Create a Content Strategy for Your Employee Advocacy Platform
How to Create a Content Strategy for Your Employee Advocacy PlatformHow to Create a Content Strategy for Your Employee Advocacy Platform
How to Create a Content Strategy for Your Employee Advocacy PlatformSprout Social
 
Corporate Social Content Strategy
Corporate Social Content StrategyCorporate Social Content Strategy
Corporate Social Content StrategyCT Moore
 
Measuring Social Media Success
Measuring Social Media SuccessMeasuring Social Media Success
Measuring Social Media SuccessMike Kujawski
 
Social media slides
Social media slidesSocial media slides
Social media slidesKona Company
 
Developing an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media StrategyDeveloping an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media StrategyTypeset
 
Social Media Srategy and Audit
Social Media Srategy and AuditSocial Media Srategy and Audit
Social Media Srategy and AuditMelissa Casserly
 
Secrets of Social Media Marketing
Secrets of Social Media MarketingSecrets of Social Media Marketing
Secrets of Social Media MarketingPaul Gillin
 
Promote Yourself and Your Listings through Social Media
Promote Yourself and Your Listings through Social Media Promote Yourself and Your Listings through Social Media
Promote Yourself and Your Listings through Social Media Mike Rosenberg
 
Using Social Media Analytics - Social Media Week Dubai March 2017
Using Social Media Analytics - Social Media Week Dubai March 2017Using Social Media Analytics - Social Media Week Dubai March 2017
Using Social Media Analytics - Social Media Week Dubai March 2017Umar khan
 
Ford Social Media Monitoring Measurement and Campaigns
Ford Social Media Monitoring Measurement and CampaignsFord Social Media Monitoring Measurement and Campaigns
Ford Social Media Monitoring Measurement and CampaignsShane Gibson
 
Social Media Metrics - What Really Matters for Recruitment and HR
Social Media Metrics - What Really Matters for Recruitment and HRSocial Media Metrics - What Really Matters for Recruitment and HR
Social Media Metrics - What Really Matters for Recruitment and HRNAS Recruitment
 
RM AMA 10-steps-presentation-2011-10-12
RM AMA 10-steps-presentation-2011-10-12RM AMA 10-steps-presentation-2011-10-12
RM AMA 10-steps-presentation-2011-10-12Mike Rosenberg
 
Social Media Audit and Channel Planning
Social Media Audit and Channel PlanningSocial Media Audit and Channel Planning
Social Media Audit and Channel PlanningAnumita Steinberg
 
Social Media Management: Haley Schaekel Personal Brand
Social Media Management: Haley Schaekel Personal BrandSocial Media Management: Haley Schaekel Personal Brand
Social Media Management: Haley Schaekel Personal BrandHaley Schaekel
 
Is this thing on...Social Media Measurement - AFP NC Philanthropy Conference
Is this thing on...Social Media Measurement - AFP NC Philanthropy ConferenceIs this thing on...Social Media Measurement - AFP NC Philanthropy Conference
Is this thing on...Social Media Measurement - AFP NC Philanthropy ConferenceDawn Crawford
 

La actualidad más candente (20)

CPA Presentation
CPA PresentationCPA Presentation
CPA Presentation
 
How to Create a Content Strategy for Your Employee Advocacy Platform
How to Create a Content Strategy for Your Employee Advocacy PlatformHow to Create a Content Strategy for Your Employee Advocacy Platform
How to Create a Content Strategy for Your Employee Advocacy Platform
 
Corporate Social Content Strategy
Corporate Social Content StrategyCorporate Social Content Strategy
Corporate Social Content Strategy
 
Measuring Social Media Success
Measuring Social Media SuccessMeasuring Social Media Success
Measuring Social Media Success
 
Social media slides
Social media slidesSocial media slides
Social media slides
 
Developing an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media StrategyDeveloping an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media Strategy
 
Social Media Srategy and Audit
Social Media Srategy and AuditSocial Media Srategy and Audit
Social Media Srategy and Audit
 
Digital PR Best Practices
Digital PR Best PracticesDigital PR Best Practices
Digital PR Best Practices
 
Secrets of Social Media Marketing
Secrets of Social Media MarketingSecrets of Social Media Marketing
Secrets of Social Media Marketing
 
Promote Yourself and Your Listings through Social Media
Promote Yourself and Your Listings through Social Media Promote Yourself and Your Listings through Social Media
Promote Yourself and Your Listings through Social Media
 
Using Social Media Analytics - Social Media Week Dubai March 2017
Using Social Media Analytics - Social Media Week Dubai March 2017Using Social Media Analytics - Social Media Week Dubai March 2017
Using Social Media Analytics - Social Media Week Dubai March 2017
 
Ford Social Media Monitoring Measurement and Campaigns
Ford Social Media Monitoring Measurement and CampaignsFord Social Media Monitoring Measurement and Campaigns
Ford Social Media Monitoring Measurement and Campaigns
 
Social Media Metrics - What Really Matters for Recruitment and HR
Social Media Metrics - What Really Matters for Recruitment and HRSocial Media Metrics - What Really Matters for Recruitment and HR
Social Media Metrics - What Really Matters for Recruitment and HR
 
Social Media Lead Generation
Social Media Lead GenerationSocial Media Lead Generation
Social Media Lead Generation
 
RM AMA 10-steps-presentation-2011-10-12
RM AMA 10-steps-presentation-2011-10-12RM AMA 10-steps-presentation-2011-10-12
RM AMA 10-steps-presentation-2011-10-12
 
Social Media Audit and Channel Planning
Social Media Audit and Channel PlanningSocial Media Audit and Channel Planning
Social Media Audit and Channel Planning
 
Social Media Audit Tutorial
Social Media Audit TutorialSocial Media Audit Tutorial
Social Media Audit Tutorial
 
Social Media Management: Haley Schaekel Personal Brand
Social Media Management: Haley Schaekel Personal BrandSocial Media Management: Haley Schaekel Personal Brand
Social Media Management: Haley Schaekel Personal Brand
 
دورة الرياض ب 1
دورة الرياض ب 1دورة الرياض ب 1
دورة الرياض ب 1
 
Is this thing on...Social Media Measurement - AFP NC Philanthropy Conference
Is this thing on...Social Media Measurement - AFP NC Philanthropy ConferenceIs this thing on...Social Media Measurement - AFP NC Philanthropy Conference
Is this thing on...Social Media Measurement - AFP NC Philanthropy Conference
 

Destacado

poverty by Armghan Arshad
poverty by Armghan Arshadpoverty by Armghan Arshad
poverty by Armghan Arshadkaka ptaka
 
Top 5 digital trends of 2016
Top 5 digital trends of 2016Top 5 digital trends of 2016
Top 5 digital trends of 2016Gianluca Girard
 
Responsive design in ten minutes
Responsive design in ten minutesResponsive design in ten minutes
Responsive design in ten minutesDotkumo
 
9 27-2012 -long
9 27-2012 -long9 27-2012 -long
9 27-2012 -longSky Lar
 
Dealing with large code bases. cd ams meetup
Dealing with large code bases. cd ams meetupDealing with large code bases. cd ams meetup
Dealing with large code bases. cd ams meetupViktor Sadovnikov
 
200810 Communities&Conversations
200810 Communities&Conversations200810 Communities&Conversations
200810 Communities&ConversationsRob Inskeep
 
Certidão de Acervo Técnico EMURB-SP
Certidão de Acervo Técnico EMURB-SPCertidão de Acervo Técnico EMURB-SP
Certidão de Acervo Técnico EMURB-SPGladston Bernardi
 
Why hardware accelerator matters
Why hardware accelerator mattersWhy hardware accelerator matters
Why hardware accelerator mattersLman Chu
 
Lean Manufacturing Is Not Like Software Development
Lean Manufacturing Is Not Like Software DevelopmentLean Manufacturing Is Not Like Software Development
Lean Manufacturing Is Not Like Software DevelopmentDarren Duarte
 
Xxxxxx karim a hamir 2015 resume
Xxxxxx karim a hamir 2015 resumeXxxxxx karim a hamir 2015 resume
Xxxxxx karim a hamir 2015 resumeKarim Hamir
 
Kent Nichols, "Downshifting Your Life to Rev Up Your Creativity"
Kent Nichols, "Downshifting Your Life to Rev Up Your Creativity"Kent Nichols, "Downshifting Your Life to Rev Up Your Creativity"
Kent Nichols, "Downshifting Your Life to Rev Up Your Creativity"WebVisions
 
Monster Loyalty presentation - annotated slides
Monster Loyalty presentation - annotated slidesMonster Loyalty presentation - annotated slides
Monster Loyalty presentation - annotated slidesJackie Huba
 

Destacado (18)

poverty by Armghan Arshad
poverty by Armghan Arshadpoverty by Armghan Arshad
poverty by Armghan Arshad
 
Top 5 digital trends of 2016
Top 5 digital trends of 2016Top 5 digital trends of 2016
Top 5 digital trends of 2016
 
Burnette - Building a culture of trust
Burnette - Building a culture of trust Burnette - Building a culture of trust
Burnette - Building a culture of trust
 
Responsive design in ten minutes
Responsive design in ten minutesResponsive design in ten minutes
Responsive design in ten minutes
 
9 27-2012 -long
9 27-2012 -long9 27-2012 -long
9 27-2012 -long
 
Social Media for Artistic People
Social Media for Artistic PeopleSocial Media for Artistic People
Social Media for Artistic People
 
Dealing with large code bases. cd ams meetup
Dealing with large code bases. cd ams meetupDealing with large code bases. cd ams meetup
Dealing with large code bases. cd ams meetup
 
200810 Communities&Conversations
200810 Communities&Conversations200810 Communities&Conversations
200810 Communities&Conversations
 
Certidão de Acervo Técnico EMURB-SP
Certidão de Acervo Técnico EMURB-SPCertidão de Acervo Técnico EMURB-SP
Certidão de Acervo Técnico EMURB-SP
 
PerfilInnews
PerfilInnewsPerfilInnews
PerfilInnews
 
Why hardware accelerator matters
Why hardware accelerator mattersWhy hardware accelerator matters
Why hardware accelerator matters
 
Beepi and Digital Dealer
Beepi and Digital DealerBeepi and Digital Dealer
Beepi and Digital Dealer
 
9a Promoció IWE/IWT
9a Promoció IWE/IWT9a Promoció IWE/IWT
9a Promoció IWE/IWT
 
Lean Manufacturing Is Not Like Software Development
Lean Manufacturing Is Not Like Software DevelopmentLean Manufacturing Is Not Like Software Development
Lean Manufacturing Is Not Like Software Development
 
Xxxxxx karim a hamir 2015 resume
Xxxxxx karim a hamir 2015 resumeXxxxxx karim a hamir 2015 resume
Xxxxxx karim a hamir 2015 resume
 
Kent Nichols, "Downshifting Your Life to Rev Up Your Creativity"
Kent Nichols, "Downshifting Your Life to Rev Up Your Creativity"Kent Nichols, "Downshifting Your Life to Rev Up Your Creativity"
Kent Nichols, "Downshifting Your Life to Rev Up Your Creativity"
 
2015 Intellectual Property (IP) Year in Review
2015 Intellectual Property (IP) Year in Review2015 Intellectual Property (IP) Year in Review
2015 Intellectual Property (IP) Year in Review
 
Monster Loyalty presentation - annotated slides
Monster Loyalty presentation - annotated slidesMonster Loyalty presentation - annotated slides
Monster Loyalty presentation - annotated slides
 

Similar a Social Media for Arts Service Organizations: No Strategy? No Time? No Staff? No Problem!

Inbound Marketing Strategies: Bay Area Apartment Assoc.
Inbound Marketing Strategies: Bay Area Apartment Assoc.Inbound Marketing Strategies: Bay Area Apartment Assoc.
Inbound Marketing Strategies: Bay Area Apartment Assoc.Bernie Borges
 
Social media analytics slides
Social media analytics slidesSocial media analytics slides
Social media analytics slidesJake Aull
 
Social Media Marketing for Business Owners & CEO’s
Social Media Marketing for Business Owners & CEO’sSocial Media Marketing for Business Owners & CEO’s
Social Media Marketing for Business Owners & CEO’sKen Nangle
 
IIA Diploma in Digital Marketing - Online PR
IIA Diploma in Digital Marketing - Online PRIIA Diploma in Digital Marketing - Online PR
IIA Diploma in Digital Marketing - Online PREoin Kennedy
 
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011Social Media Analytics #wspc2011
Social Media Analytics #wspc2011LaDonna Coy
 
Catalina Marketing Social Media Seminar
Catalina Marketing Social Media SeminarCatalina Marketing Social Media Seminar
Catalina Marketing Social Media SeminarBernie Borges
 
Finanical Literacy
Finanical LiteracyFinanical Literacy
Finanical LiteracyJenni Brand
 
Social Media analytics
Social Media analyticsSocial Media analytics
Social Media analyticsJake Aull
 
GSU Audience Analysis & Segmentation
GSU Audience Analysis & SegmentationGSU Audience Analysis & Segmentation
GSU Audience Analysis & SegmentationJake Aull
 
Social Media Metrics (analytics) slides
Social Media Metrics (analytics) slidesSocial Media Metrics (analytics) slides
Social Media Metrics (analytics) slidesJake Aull
 
TechSelect San Diego May09
TechSelect San Diego May09TechSelect San Diego May09
TechSelect San Diego May09Bernie Borges
 
Bia presentation
Bia presentationBia presentation
Bia presentationguest0dbcce
 
Webinar: How to a Build A Social Media Plan
Webinar: How to a Build A Social Media PlanWebinar: How to a Build A Social Media Plan
Webinar: How to a Build A Social Media PlanHootsuite
 
Guerrilla Marketing - with a Social Spin
Guerrilla Marketing - with a Social SpinGuerrilla Marketing - with a Social Spin
Guerrilla Marketing - with a Social SpinLynnelle Wilson
 
Bootcamp slideshare2 25-11cf
Bootcamp slideshare2 25-11cfBootcamp slideshare2 25-11cf
Bootcamp slideshare2 25-11cfcfoxcomm
 
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...guest53da91
 
How to Use Social Media Effectively for PR
How to Use Social Media Effectively for PRHow to Use Social Media Effectively for PR
How to Use Social Media Effectively for PRshapira marketing
 

Similar a Social Media for Arts Service Organizations: No Strategy? No Time? No Staff? No Problem! (20)

Inbound Marketing Strategies: Bay Area Apartment Assoc.
Inbound Marketing Strategies: Bay Area Apartment Assoc.Inbound Marketing Strategies: Bay Area Apartment Assoc.
Inbound Marketing Strategies: Bay Area Apartment Assoc.
 
Social media analytics slides
Social media analytics slidesSocial media analytics slides
Social media analytics slides
 
Social Media Marketing for Business Owners & CEO’s
Social Media Marketing for Business Owners & CEO’sSocial Media Marketing for Business Owners & CEO’s
Social Media Marketing for Business Owners & CEO’s
 
Savvy Social Media 2
Savvy Social Media 2Savvy Social Media 2
Savvy Social Media 2
 
IIA Diploma in Digital Marketing - Online PR
IIA Diploma in Digital Marketing - Online PRIIA Diploma in Digital Marketing - Online PR
IIA Diploma in Digital Marketing - Online PR
 
Social Media Analytics #wspc2011
Social Media Analytics #wspc2011Social Media Analytics #wspc2011
Social Media Analytics #wspc2011
 
Next level social media Night 3 and 4
Next level social media Night 3 and 4Next level social media Night 3 and 4
Next level social media Night 3 and 4
 
Catalina Marketing Social Media Seminar
Catalina Marketing Social Media SeminarCatalina Marketing Social Media Seminar
Catalina Marketing Social Media Seminar
 
Finanical Literacy
Finanical LiteracyFinanical Literacy
Finanical Literacy
 
Social Media analytics
Social Media analyticsSocial Media analytics
Social Media analytics
 
GSU Audience Analysis & Segmentation
GSU Audience Analysis & SegmentationGSU Audience Analysis & Segmentation
GSU Audience Analysis & Segmentation
 
Social Media Metrics (analytics) slides
Social Media Metrics (analytics) slidesSocial Media Metrics (analytics) slides
Social Media Metrics (analytics) slides
 
TechSelect San Diego May09
TechSelect San Diego May09TechSelect San Diego May09
TechSelect San Diego May09
 
Bia presentation
Bia presentationBia presentation
Bia presentation
 
BIA Presentation
BIA PresentationBIA Presentation
BIA Presentation
 
Webinar: How to a Build A Social Media Plan
Webinar: How to a Build A Social Media PlanWebinar: How to a Build A Social Media Plan
Webinar: How to a Build A Social Media Plan
 
Guerrilla Marketing - with a Social Spin
Guerrilla Marketing - with a Social SpinGuerrilla Marketing - with a Social Spin
Guerrilla Marketing - with a Social Spin
 
Bootcamp slideshare2 25-11cf
Bootcamp slideshare2 25-11cfBootcamp slideshare2 25-11cf
Bootcamp slideshare2 25-11cf
 
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
U:\My Documents\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop P...
 
How to Use Social Media Effectively for PR
How to Use Social Media Effectively for PRHow to Use Social Media Effectively for PR
How to Use Social Media Effectively for PR
 

Más de Sarah Page

Digital Storytelling
Digital StorytellingDigital Storytelling
Digital StorytellingSarah Page
 
Marketing Community Events Using Social Media
Marketing Community Events Using Social MediaMarketing Community Events Using Social Media
Marketing Community Events Using Social MediaSarah Page
 
Advanced Facebook and Social Media Strategy
Advanced Facebook and Social Media StrategyAdvanced Facebook and Social Media Strategy
Advanced Facebook and Social Media StrategySarah Page
 
Does Your Festival or Event Make Cent$
Does Your Festival or Event Make Cent$ Does Your Festival or Event Make Cent$
Does Your Festival or Event Make Cent$ Sarah Page
 
Social Media Marketing in Today's Business Environment
Social Media Marketing in Today's Business EnvironmentSocial Media Marketing in Today's Business Environment
Social Media Marketing in Today's Business EnvironmentSarah Page
 
How To Enhance Your Business with Social Media
How To Enhance Your Business with Social MediaHow To Enhance Your Business with Social Media
How To Enhance Your Business with Social MediaSarah Page
 
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...Sarah Page
 
Does Your Festival or Event Make Cent$
Does Your Festival or Event Make Cent$Does Your Festival or Event Make Cent$
Does Your Festival or Event Make Cent$Sarah Page
 
20 Ideas for Marketing Your Property or Destination with Social Media
20 Ideas for Marketing Your Property or Destination with Social Media20 Ideas for Marketing Your Property or Destination with Social Media
20 Ideas for Marketing Your Property or Destination with Social MediaSarah Page
 
Marketing Community Events Using Social Media
Marketing Community Events Using Social MediaMarketing Community Events Using Social Media
Marketing Community Events Using Social MediaSarah Page
 
PEC Social Media Crash Course
PEC Social Media Crash CoursePEC Social Media Crash Course
PEC Social Media Crash CourseSarah Page
 
Social Media for Tourism Businesses
Social Media for Tourism BusinessesSocial Media for Tourism Businesses
Social Media for Tourism BusinessesSarah Page
 
Digital Storytelling for DMOs
Digital Storytelling for DMOsDigital Storytelling for DMOs
Digital Storytelling for DMOsSarah Page
 
Super Social Media: Parks and Recreation Social Media Campaigns That Soar to ...
Super Social Media: Parks and Recreation Social Media Campaigns That Soar to ...Super Social Media: Parks and Recreation Social Media Campaigns That Soar to ...
Super Social Media: Parks and Recreation Social Media Campaigns That Soar to ...Sarah Page
 
Does Your Festival or Event MakeCcent$
Does Your Festival or Event MakeCcent$Does Your Festival or Event MakeCcent$
Does Your Festival or Event MakeCcent$Sarah Page
 
Marketing Tourism in Your Community
Marketing Tourism in Your CommunityMarketing Tourism in Your Community
Marketing Tourism in Your CommunitySarah Page
 
Tourism Trends
Tourism TrendsTourism Trends
Tourism TrendsSarah Page
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for BusinessSarah Page
 
Using Instagram to Market Your Main Street (Advanced)
Using Instagram to Market Your Main Street (Advanced)Using Instagram to Market Your Main Street (Advanced)
Using Instagram to Market Your Main Street (Advanced)Sarah Page
 
Marketing Community Events Using Social Medai
Marketing Community Events Using Social MedaiMarketing Community Events Using Social Medai
Marketing Community Events Using Social MedaiSarah Page
 

Más de Sarah Page (20)

Digital Storytelling
Digital StorytellingDigital Storytelling
Digital Storytelling
 
Marketing Community Events Using Social Media
Marketing Community Events Using Social MediaMarketing Community Events Using Social Media
Marketing Community Events Using Social Media
 
Advanced Facebook and Social Media Strategy
Advanced Facebook and Social Media StrategyAdvanced Facebook and Social Media Strategy
Advanced Facebook and Social Media Strategy
 
Does Your Festival or Event Make Cent$
Does Your Festival or Event Make Cent$ Does Your Festival or Event Make Cent$
Does Your Festival or Event Make Cent$
 
Social Media Marketing in Today's Business Environment
Social Media Marketing in Today's Business EnvironmentSocial Media Marketing in Today's Business Environment
Social Media Marketing in Today's Business Environment
 
How To Enhance Your Business with Social Media
How To Enhance Your Business with Social MediaHow To Enhance Your Business with Social Media
How To Enhance Your Business with Social Media
 
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...
 
Does Your Festival or Event Make Cent$
Does Your Festival or Event Make Cent$Does Your Festival or Event Make Cent$
Does Your Festival or Event Make Cent$
 
20 Ideas for Marketing Your Property or Destination with Social Media
20 Ideas for Marketing Your Property or Destination with Social Media20 Ideas for Marketing Your Property or Destination with Social Media
20 Ideas for Marketing Your Property or Destination with Social Media
 
Marketing Community Events Using Social Media
Marketing Community Events Using Social MediaMarketing Community Events Using Social Media
Marketing Community Events Using Social Media
 
PEC Social Media Crash Course
PEC Social Media Crash CoursePEC Social Media Crash Course
PEC Social Media Crash Course
 
Social Media for Tourism Businesses
Social Media for Tourism BusinessesSocial Media for Tourism Businesses
Social Media for Tourism Businesses
 
Digital Storytelling for DMOs
Digital Storytelling for DMOsDigital Storytelling for DMOs
Digital Storytelling for DMOs
 
Super Social Media: Parks and Recreation Social Media Campaigns That Soar to ...
Super Social Media: Parks and Recreation Social Media Campaigns That Soar to ...Super Social Media: Parks and Recreation Social Media Campaigns That Soar to ...
Super Social Media: Parks and Recreation Social Media Campaigns That Soar to ...
 
Does Your Festival or Event MakeCcent$
Does Your Festival or Event MakeCcent$Does Your Festival or Event MakeCcent$
Does Your Festival or Event MakeCcent$
 
Marketing Tourism in Your Community
Marketing Tourism in Your CommunityMarketing Tourism in Your Community
Marketing Tourism in Your Community
 
Tourism Trends
Tourism TrendsTourism Trends
Tourism Trends
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
Using Instagram to Market Your Main Street (Advanced)
Using Instagram to Market Your Main Street (Advanced)Using Instagram to Market Your Main Street (Advanced)
Using Instagram to Market Your Main Street (Advanced)
 
Marketing Community Events Using Social Medai
Marketing Community Events Using Social MedaiMarketing Community Events Using Social Medai
Marketing Community Events Using Social Medai
 

Último

Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024The Digital Insurer
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slidespraypatel2
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure servicePooja Nehwal
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024Results
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsRoshan Dwivedi
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 

Último (20)

Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 

Social Media for Arts Service Organizations: No Strategy? No Time? No Staff? No Problem!