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Using Social
Media to Drive
Website Traffic
Texas Midwest Community Network
October 23, 2013
Abilene, Texas
Get these slides here:
:
http://sarahtpage.com/TMCN/
71% of social media users are more likely to
purchase from a brand they follow online
Source: All Twitter
Website Marketing

Your website
should be
the hub of
your online
marketing
Integrate Social with Web
Integrate Social with Web

From this …
Integrate Social with Web

… to this.
Include a Bio and URL
Use a URL Shortener
Add Social Share Buttons
E-mail Marketing
Pinterest
You May Have Seen This
But Have You Seen This?
How Pinterest Works
Drive
sales to
your
website!
Advertise with Twitter
http://ads.twitter.com
Twitter Targeting
Promoted Tweets
Promotion Budget
Promoted Tweets
Can I Help?

Call
Me!
Follow Me
Sarah Page, Principal
Sarah T. Page Consulting, LLC
http://sarahtpage.com
sarah@sarahtpage.com
512-914-8873

Facebook.com/SarahTPageConsulting

Linkedin.com/in/sarahpage

@pagetx

Instagram.com/stpconsulting
Thank You!
Questions?

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Using Social Media To Drive Website Traffic

Notas del editor

  1. Use social media to extend your network. Think of your social media sites as outposts of information, but you should keep the good stuff on your website.
  2. If Facebook is the primary place to find information about your business, the customer is then competing with everything else going on.Why am I here again?1. Hello! Friends I haven’t talked to in a long time.2. Ooh! A notification! I wonder what that is …3. And then there’s branding. You can only brand yourself to the extent that Facebook (or any other social media site) will let you.
  3. Aesthetic Design Construction from Bastrop is a great example of a small business that is using Pinterest effectively. They appeal to Pinterest’saspirational nature by showing us what we can do with our new homes once we’re living in them. The photography is beautiful. And they’ve taken something that’s typically considered “manly” (construction) and made it be more appealing to Pinterest’s predominantly feminine audience.