4. What Is Twitter?
• Free social networking and micro-blogging site
that allows users to send and read messages
known as “tweets”
• Tweets can have no more than 140 characters
& are delivered to the author’s subscribers,
known as “followers”
5. Twitter Stats
• 500 million users
• 60% of active users use their mobile phone to
tweet
• Average number of followers per Twitter user is
208
• Twitter engagement rates for brands are 17%
higher on Saturdays and Sundays
Source: Linchpin SEO; expandedramblings.com
6. Twitter Benefits for Biz
• Low cost
• Speed of feedback
• Potential reach of message
• Customer engagement/service
• Track what people are saying about your
business
• Create buzz around upcoming events
• Promote your business and other content you
create
7. Is Twitter
Right for
You?
Source: Pew Research Center;
mediabistro.com
• 16% of Internet
users are on Twitter
• Men & women are
equally likely to use
Twitter (6% each)
• Ages 18-29 = 27%
• Ages 30-49 = 16%
• Ages 50-64 = 10%
• Ages 65+ = 2%
11. Follow People
• Your customers
• Your business partners,
suppliers, contractors and
vendors
• Your competitors or peers
• Trade or professional
organizations for your industry
• Businesses in your
neighborhood
• Businesses run by people you
know (your professional
network)Source: http://socialmediaexaminer.com
12. Start Talking
• Types of Twitter Messages
Tweet = message you send out to everyone who
follows you
@Reply = message you send out as a reply to one
you received
Mention = message you send out that mentions
another Twitter username
Direct Message (DM) = message you send privately
to another Twitter user
Retweet (RT) = message created and sent by
someone else that you share with the people who
follow you
Source: http://socialmediaexaminer.com
22. Twitter Setup
1. Go to http://twitter.com
2. Enter your name, password, and email address
3. Click on the “Sign Up for Twitter” button
4. Create a username
5. Click on “Create my Account”
23. Twitter Setup (cont’d)
6. Click on the gear icon at the top right and
select “Settings”
a. Account Settings:
1) Select English and Central Time Zone
2) DO NOT protect your tweets
b. Profile Settings:
1) Upload a profile photo
2) Upload a header photo
3) Enter real name/business name
4) Enter actual location (Ex: Lufkin, TX)
5) Enter website URL
6) Enter bio – VERY IMPORTANT
c. Design Settings
1) Choose a background or upload a new image
24. Twitter Setup: Next Steps
1. Look for interesting people/businesses to follow
a. Click in the “Search” bar at the top right
1) Search by name, username & location
2) Follow other local businesses/people
25. Twitter Setup: Next Steps
2. Enter some content (140 characters)
a. Tell the world you’re on Twitter!
b. Talk about an upcoming event, sale, a new
product/service
c. Link to an interesting article related to your
business
1) Use a URL shortener like http://bit.ly to save space & for
tracking
d. Reply to someone
e. RT someone else’s content
26. Twitter Setup: Next Steps
3. Promote your page
a. Update your Facebook status with a link to your
new Twitter page – hit up your friends
b. Include links in your E-mail signature, on your
website, in E-newsletters
Location. Tell people where they can find you.
Website. You can share a web address with your community. You can give them your website or blog, but consider using a special Twitter landing page. This is a great way to provide additional information of interest to Twitter users looking into your business.
Bio. You only get 160 characters to tell people who you are and what you do. Skip the mission statement and talk about the benefits you deliver. And add in a little personality to bring your profile to life.
Customers
Potential customers
Neighborhood or community businesses
Trade or professional organizations
People who inspire you
People you talk with the most
A list allows you to see the tweets from the list members as a separate Twitter timeline. This distinguishes them from the crowd so you can pay attention to what these people say. You can also make your lists public or private.