1. HackPaloAlto App Showcase April 27, 2014 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 | paloaltohomelesspets.gmail.com 1
Palo Alto
Homeless
Pets
a.k.a. Palo Alto Homeless Dogs
TEAM*
Cynthia Typaldos
Nancy Cook
Brian Smith
Ruthellen Dickinson
Helena Merk
Justine Hirsch
Cindy Chou
Claudine Martlund
Kayla Block
Bhanu Iyer
ADVISORS*
Rob Blackwelder
Frank Spies
*in chronological order of joining the team
www.paloaltohomelesspets.org
@PAHomelessDogs

2. HackPaloAlto App Showcase April 27, 2014 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 | paloaltohomelesspets.gmail.com 2
Palo Alto Homeless Pets – Our Mission
Make Palo Alto the
most Humane City in
America by leveraging
digital technology
Improve animal
welfare in Palo Alto
and beyond

3. HackPaloAlto App Showcase April 27, 2014 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 | paloaltohomelesspets.gmail.com 3
Palo Alto Homeless Pets – Our Core Beliefs
Every homeless pet
deserves a story
Every dog needs
a social network

4. HackPaloAlto App Showcase April 27, 2014 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 | paloaltohomelesspets.gmail.com 4
Palo Alto Apps Challenge
Submitted 7 app proposals
Adopt Me! FINALIST
Dogs in the Neighborhood FINALIST
Canella's Voice
Pets in Pictures
The Well-Named Town
Mobile App for Dog License Registration
Hack the Shelter
Full text at
http://www.scribd.com/collections/4456371/Palo-Alto-Hackathon-App-Proposals-submitted-by-Palo-Alto-Homeless-Dogs

5. HackPaloAlto App Showcase April 27, 2014 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 | paloaltohomelesspets.gmail.com 12
PUPPY BREAK! Bean and Bug, siblings brought to PAAS

6. HackPaloAlto App Showcase April 27, 2014 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 | paloaltohomelesspets.gmail.com 13
Where are the leverage points?
More revenue for the shelter
More visibility for the
animals in the shelter
Adopt Me! solves
this!
Dogs in the Neighborhood
solves this!

7. HackPaloAlto App Showcase April 27, 2014 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 | paloaltohomelesspets.gmail.com 14
More visibility for the animals in the shelter
Animals languish in shelter for weeks, sometimes
months
Average stay 30 days
Shelter stress is a huge issue
Large dogs have few volunteers to walk
them and they suffer terribly from lack of social interaction
PAAS live release 76%; best municipal shelters at 90+%
(ex: City of Sacramento, Front Street Shelter)
Social media not being fully utilized
staff has other roles
great photos are key

8. HackPaloAlto App Showcase April 27, 2014 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 | paloaltohomelesspets.gmail.com 15
Adopt Me: More visibility for the animals in the shelter
Key Features: Adopt Me!
Create a story about each
adoptable pet
Tap into volunteers as they interact
Incredibly simple mobile app
Use the power of photos and videos
Leverage existing social media
Twitter, Facebook, Instagram, etc.

9. HackPaloAlto App Showcase April 27, 2014 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 | paloaltohomelesspets.gmail.com 16
Adopt Me: More visibility for the animals in the shelter

10. HackPaloAlto App Showcase April 27, 2014 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 | paloaltohomelesspets.gmail.com 17
Bunny’s Story – easily found with #typaldosdogsBUNNY
Entered on
different days
by different
volunteers
Bunny was a
stray pup, but
now
he has a
story
Adopt
Me!

12. HackPaloAlto App Showcase April 27, 2014 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 | paloaltohomelesspets.gmail.com 19
Canine Advisor: Tiki
Former stray,
then a shelter
homeless dog
now an official
resident of
Palo Alto
…and now…
A Dog in the
Neighborhood
complete with
dog license!

13. HackPaloAlto App Showcase April 27, 2014 | Palo Alto Homeless Pets | paloaltohomelesspets.org | Cynthia 650 215-8406 | paloaltohomelesspets.gmail.com 20
Thank you to these organizations for support
and partnership!
Palo Alto Police
Palo Alto Animal Services
Palo Alto CIO
City of Palo Alto, Mayor, City Mgr, Council
HackPaloAlto
Thank you!