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Podcasting 201
From Planning to Publishing
Podcasting In Action
@Palumbo
p@lumbo.me
Joseph Palumbo
josephpalumbo.com
PENCILS DOWN
Podcasting 101
Turning Your Voice Into A Brand
PENCILS DOWN
http://bit.ly/1DFzEn6
9,096
53
Views
Likes
➡What is podcasting
➡Why is podcasting such an
effective marketing tool
➡Planning your podcast
➡Podcasting essentials
➡How to record your first episode
➡How to edit your podcast
➡How to publish your podcast
Your face here
Let’s Review
“Why should I listen to
this guy?”- Every Smart Audience
?
What is
podcasting?
Highly Indexable
On-Demand
Easily Consumable
163% increase
between 2006 to 2012
*Edison Research via Forbes Magazine
Storytelling is a powerful
way to communicate
your value prop
Just because you’re a good
writer…
…doesn’t mean your
audience are good readers
Your expertise
becomes
your listeners
ENTERTAINMENT
People talking about
what their passionate
about!
…density of design…
Now, all it does is tell
the time and the date,
that’s it. But, man, how
it does it.
Cult of Personality
Creating your first podcast…
…Planning
Picking a show topic
Old Logic:
Be an expert
New Logic:
Become an expert
Show Format
- Monologue
- Interview
- Panel
Show Scope
- Specific Topic
- Temporal
Show Style
- Scripted vs. Extemporaneous
- Produced vs. Raw
- Formal vs. Casual
Quality Matters…
…but don’t let it stop you
Whatever your
budget spend the
majority of it on
your microphone(s)
Determine show topic/interview
Coordinate interview (who, what, where, when, how)
Plan Show
idea>action continuum
Setup/Record/Takedown
Edit Show
Write show notes, blog post, etc.
Upload to hosting
Promote!!!!
EXCITEMENT
PLANNING RECORDING EDITING PUBLISHING
The Podcasting Triangle
➡How to record your first episode
➡How to edit your podcast
➡How to publish your podcast
Podcasting 201 - From Planning To Publishing, Podcasting In Action

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Podcasting 201 - From Planning To Publishing, Podcasting In Action