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2. Repeat customers are the lifeblood of any business.
They say that it costs five times more to find a new customer than to keep the one you have.
Multiply that across your customer list and you know that acquiring loyal customers is good
business.
Here are a few ideas to help you acquire repeat customers for your business.
Tip # 1: Have A Reputation For Excellence
In addition to providing an exceptional product or service, spend time focusing on building a
reputation for excellent customer service as well.
Your reputation will precede you and your business will be highly reviewed and you’ll be
referred to others.
New customers who find their way to you by word of mouth are often your best customers
and the ones who will be with you for life.
Always look for ways to improve your product or service and your customer experience.
You can’t be everything to everyone, so focus on doing a few things exceptionally well.
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3. Tip # 2: Connect Personally
One of the best ways to attract and acquire good customers who will frequent your business is
to build your connections.
Reach out to people online and off because people enjoy doing business with people they
know and like.
Networking online and off are great ways to build your reach.
Tip # 3: Always Provide Value
Value comes in many shapes and sizes and one such instance could be by tweeting a link for an
article through your Twitter page.
Value can also be a “How To” blog that demonstrates accomplishing a task.
Value can be a checklist that ensures you don’t miss a step or an informative blog post or
article.
Value is getting more for your money, and online value often comes in the form of free content.
To acquire customers who will do business with you more than once, part of the process is
setting the stage.
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4. You want to establish yourself as a credible, reliable and authoritative expert in your industry.
This can of course be done by word of mouth and by connecting with them personally.
It can be reinforced or established by providing consistent value online and off.
Repeat customers aren’t generally acquired, they’re earned.
Earn them with a strong knowledge of who your customer is and what they want.
Ensure that your product or service is the best it can be and always strive to improve it.
Finally focus on giving your customers the best experience you can.
Mistakes happen and you cannot satisfy everyone.
However, you can work hard to satisfy the customers you want to keep.
Would you like to find out how you use online marketing and social media to get more
business and clients then you ever thought was possible?
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