2.  SEO101
 AThreefoldApproach
to SEO
 Measurement &
Improvement
 What’s New in SEO
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3.  Please ask questions along the way!
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4.  Coding since 1986
 Creating websites since
1997
 Working in e-commerce
since 2005
 Marketing MBA
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6.  Google does data entry
with your website
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www.WooRank.com

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Hand WooRank
Report to
Webmaster.
Tell them to fix it all.
(Cry if necessary)

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http://adwords.google.com
“Keyword Planner” Tool
(No ad purchase required to use the “Keyword Planner” tool)

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Each product or service needs its own page.

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1. Expand site size
2. Keep site fresh
3. Use different keyword variations
4. Obtain links & social shares

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(Blog must be on your own website, not on WordPress.com or Blogger.com)

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Source: Hubspot

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 4 Categories = 4 Posts Per Month
 ONE Key Phrase per post!

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https://www.stumbleupon.com/pd
Paid Discovery on Great Content =
FAST Link Building

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 10/14: 183 links from 37 different sites
 1 paid stumble on 10/15: $50 for 500 visitors
 11/19: 303 links from 56 different sites
 An increase of 120 links and 19 root
domains in 1 month

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https://moz.com/local/search

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1. Organic Keywords (WebmasterTools)
SearchTraffic -> Search Queries
2. Landing Pages (Analytics)
Behavior -> Site Content -> Landing Pages
❶Visits ❷Bounce Rate ❸Avg.Visit Duration
3. ReferralTraffic (Analytics)
Acquisition -> All Referrals

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“I should
blog more
about that”
“I should
add that to
my Services
page”
“That would
make a great
article”

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Jump ahead of
hundreds of
millions of pages
using Authorship!
http://plus.google.com/authorship

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49. 1. Fill out 100%
2. Get reviews!
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https://plus.google.com/dashboard

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 Technical
 Fix Issues
 On-Page
 Keyword Research
 Drilldown Pages
 Editorial Calendar
 Off-Page
 Links (Stumble!)
 Social Media
 Citations
 Measure & Improve
 Watch the “Metrics
that Matter”
 Get ideas from
keyword data
 Stay onTop of
Trends
 Authorship
 Local

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$25 SEO Report Card
Find out what parts of your site
needs the most help.
Normally $125, but for webinar
attendees it’s only $25!
http://pamannmarketing.com/
discounted-seo-audit/
Password: pamseo2014