Social media is now an essential component of small business marketing, but it does not replace more “traditional” forms of online marketing for businesses, such as search engine optimization. This presentation will get you up to speed on the most important elements of social media marketing and search engine optimization, as well as the ways in which they work together to enhance each other.

2.  Creating websites for 14
years
 Participating in Social
Media for 7 years
 MBA in Marketing
 Certificates in
 E-Business Marketing
Management
 Project Management
 Google AdWords
 Advanced Social Media
Pam Aungst
Owner,Online Marketing Consultant
Pam Ann Marketing

3.  How SEO & Social Media work together
 Social Media
 Facebook
 Pinterest
 LinkedIn
 SEO
 Google Local
 Authorship
 StumbleUpon
Download this slide deck at http://bit.ly/TipsTrends

4. Facebook posts are
reaching less fans.
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5. 1) Learn EdgeRank
EdgeRank eBook:
http://bit.ly/EdgeRankBook
EdgeRank Podcast:
http://bit.ly/EdgeRankPod
Download this slide deck at http://bit.ly/TipsTrends

6. Schedule posts once a week
to save time, but....
DO NOT use tools like
Hootsuite to schedule posts.
Use Facebook’s own
scheduling feature
DO NOT “set it and forget it”.
Always reply to all comments
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7. Don’t want to learn EdgeRank?
Look at Insights:Virality
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8.  Do more of what
works
 Do less of what
doesn’t work
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9. 2) Pay to Promote Posts
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10. Reserve paid
promotion for most
important posts.
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11. Pinterest now drives more
traffic thanYahoo! Search
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12.  Establish or convert to biz page
 Use “Experi-Pinning” for
blogging ideas
http://bit.ly/ExperiPin
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13. Download this slide deck at http://bit.ly/TipsTrends

14. People are signing up to join LinkedIn at a rate
of approximately 2 new members per second.
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15.  Post Updates
 Company
 Individual
 Group
 Complete Company Profile
 Products & Services
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16.  Drive traffic via
LinkedIn Groups
 Use LinkedIn
bookmarklet or share
button to post to
several groups at once
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17. Download this slide deck at http://bit.ly/TipsTrends

18. Download this slide deck at http://bit.ly/TipsTrends

19. Download this slide deck at http://bit.ly/TipsTrends

20. 1. Convert Places Page or
Establish Local G+ Page
2. Build Circles
3. Reviews, Reviews, Reviews
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21.  Add street address to website
 Add Schema Markup
for address/phone
https://schema.org
▪ HTML
▪ Wordpress Plugins
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22. Authorship
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23.  Set up Authorship
https://plus.google.com/authorship
 BuildYourG+ Circles
 Put Strong Keywords in beginning of BlogTitle
 Use Google AdWords KeywordTool
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24.  Although losing ground to
Pinterest, StumbleUpon still drives
tons of blog traffic
 Popular articles on StumbleUpon
acquire inbound links
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25.  Stumble all of your own articles
 Try StumbleUpon “Paid Discovery”
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26.  Links as of 10/14: 183 ext followed from 37 root domains
 Set up paid stumble for 1 article on
PamAnnMarketing.com on 10/15.
Paid $50 for 500 visitors
 Links as of 11/19: 303 ext followed from 56 root domains
 An increase of 120 links and 19 root domains in 1
month
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27. Download this slide deck at http://bit.ly/TipsTrends
 Facebook
 EdgeRank /Virality
 Promote Posts
 Schedule (via FB)
 Pinterest
 Create content around “pinnable”
images
 Pin images from that content
 LinkedIn
 Updates
 Company Profile
 Group traffic: bookmarklet & share
button
 SEO
 Local: REVIEWS on maps listing
 Local: Schema
 Authorship: Link & build circles
 Link build via StumbleUpon
 Overall
 Keep up onTrends to continuously
discover Tips &Tricks that increase
traffic

28. SEO & Social Media:Tips,Tricks &Trends
Download this slide deck at http://bit.ly/TipsTrends
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