1. Pam Boulware 934 N. Columbian Home (708) 386–9517
Oak Park, IL 60302 Cell (708) 638–6935
pamboulware@comcast.net
CAREER PROFILE
Senior marketing executive with over 20 years of progressive strategic, tactical, and management experience in the
global pharmaceutical/healthcare markets. A visionary leader and dynamic communications specialist with a
record of success in leading cross-functional teams resulting in dramatic increases in operational efficiencies,
revenues, and creative excellence. Proven mastery in executing complex creative campaigns and marketing
programs across integrated media platforms for healthcare specialties and patient audiences.
AREAS OF EXPERTISE
 Brand Strategist, Tactical Advisor, Financial Connoisseur, Advertising Specialist, Corporate Executive, Project Leader,
Account Manager, Healthcare Marketer, Team Builder, Proficient Writer, Production Master, Meetings/Media Planner,
Quality Assurance Expert, Client Relations Developer.
PROFESSIONAL EXPERIENCE
Stinson Brand Innovation Global Health/Science/Technology brand consultancy 2006 – 2009
Executive Vice President
 Led a high performance team of 6 Account Executives to insure that marketing programs were on strategy, on
budget, on time, on specification, and on quality. Instituted a peer-to-peer biweekly training program resulting
in an accelerated awareness of industry knowledge.
 Implemented editorial integration into quality assurance process to maximize compliance with client medical,
regulatory, and legal review boards to insure the highest levels of accuracy with clinical communications as
required by the FDA.
 Generated marketing, branding, and clinical proposals, as well as contracts for approved funding, resulting in
revenue generation of $2,000,000 $3,000,000 per fiscal year.
 Supervised the creative execution and production management that included specification planning, creative
idea generation, and comprehensive time & events orchestration across multiple media platforms.
 Directed digital file preparation and monitored all estimating, purchasing of art, print, and direct mail services,
for annual revenues of $3,000,000 $5,000,000.
Hamilton Communications Group Global healthcare communications agency 2005
VP, Client and Financial Services
 Directed financial stewardship on all agency accounts with customers, suppliers, and cross-functional teams to
secure forecasted revenues, manage expenses, and maintain strong customer relationships.
 Restructured estimating process, up-selling the value of services to accrue increased revenues of 10%.
 Led the creative planning and execution of a multi-tiered, direct marketing program to the hemophilia
community for the market leader, Baxter. Recognized unprecedented response rates of 55% with this award-
winning program targeted to patients, caregivers, hemophilia chapter executives, and healthcare professionals.
Discovery International Medical education agency, Publicis Groupe 2004
VP, Group Account Director
 Led the medical education pre-launch initiatives for Symbicort®, AstraZeneca, for asthma/COPD.
 Directed an account team of 12 including Business Unit Director, Medical Editors, and Project Managers.
 Collaborated with the President and 5 Vice Presidents on revenue forecasting, business planning, and talent
identification.

2. Pam Boulware Resume Page 2
Hamilton Communications Group Global healthcare communications agency 1983 – 2003
VP, Creative Corporate Development 2002 – 2003
 Promoted to a corporate executive creative panel reporting to the President/CEO. Developed creative strategy
and communication platforms consistent with marketing and brand strategies. Collaborated on all creative
reviews and presentations to client brand management teams.
VP, Account and Production Services 1998 – 2002
 Supervised a cross-functional team of 18 including Creative Director, Media Planners, Copy Editors, Account
Service Project Managers, Production Managers, and Digital Production Artists.
 Collaborated in writing, presenting, and executing strategic, tactical, media, and niche workshop proposals for
Fortune 500 and small privately held healthcare companies. Developed comprehensive budgetary
considerations with complex time and events schedules to illustrate impact on different ROI scenarios.
VP, Production Services 1993 – 1997
 Established an extensive international supplier network for new branch office in Cambridge, UK, to service
European clients that constituted 85% of agency portfolio. Facilitated on-site hiring and training of new talent
accelerating operational integration by three months.
Director of Production 1988 – 1992
 Flawlessly managed purchasing for four company divisions while recognizing cost efficiencies and incremental
revenues. Spend for artwork, journal advertising, direct marketing, trade show exhibition and special events,
sales collateral, and interactive campaigns ranged from $2,500,000 $7,500,000 per year.
 Recognized by agency’s largest client, DuPont, as “Best agency production team ever worked with.”
Account Executive 1985 – 1987
 Reformulated marketing strategy for the launch of a novel nutritional supplementation in hospitals. Resulted in
a 10% increase in market share, with a shift from third to second market position.
Director of Account Services 1983 – 1984
 Developed and implemented internal procedures maximizing compliance with FDA/DDMAC regulations.
 Structured and built a new Account Service department. Hired, trained and conducted performance evaluations
for an initial team of 4 Account Service Managers.
Dimensional Marketing Healthcare advertising agency 1981 – 1983
Director of Account Services
 Supervised a staff of 6 Account Service Managers and 1 Copy Editor. Revised workflow and billing systems
resulting in a 50% productivity increase and 75% increase in cash flow management.
Sieber & McIntyre Healthcare advertising agency 1977 – 1981
Senior Account Service Manager
 Serviced in a trafficking capacity four of the agency’s largest accounts. Handled scheduling, workflow
coordination, and estimating for an average of 50 projects simultaneously.
EDUCATION Bachelor of Business, Marketing – Western Illinois University
SPECIAL ACHIEVEMENT Annual Employee of the Year Award, Hamilton Communications Group

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SELECT ACCOMPLISHMENTS
Healthcare Therapeutic Experience
 Extensive pre-market, launch, and lifecycle brand experience across numerous healthcare therapeutic markets,
including but not limited to, anesthesiology, cardiology, dermatology, diagnostics, devices, female health,
hematology, immunology, infectious diseases, oncology, organ transplantation, pain, respiratory, and urology.
Corporate Leadership
 Provided aggressive turnaround leadership at Hamilton Communications, implementing crisis management
plans to stabilize existing business, manage company downsizing, and execute new strategies for future growth
through five major organizational restructurings. These included change in ownership, change in president
leadership, launch of four niche divisions, opening a UK office, and launch of new corporate branding.
Revenue/Profitability Growth
 Proven track record in generating additional revenues of 25 – 35% per year ($1,500,000 – $5,000,000) through
outstanding financial stewardship, innovative creative solutions, and in-depth technical knowledge in execution
across integrated media platforms.
Strategic/Tactical Planning
 Developed comprehensive strategic and tactical plans for global pharmaceutical, biotechnology, and diagnostic
clients ranging from pre-launch through lifecycle brand management. Crafted budgetary considerations to
reflect a range of promotional spend levels linked to different ROI scenarios. Built in accelerated agency
revenue generation for plans ranging from $500,000 to $10 million through complex schedule development.
Global Integration
 Provided cross-functional team leadership in the execution of global qualitative market research, international
event marketing, and integrated core promotional programming across multiple countries.
Creative Excellence
 Orchestrated the planning, idea generation, purchasing and execution for 3 independent direct mail campaigns
that received industry Awards for Excellence. Each campaign achieved response rates between 35 50%, included
multiple waves, dimensional and flat formats, fulfillment, and response tracking for integration with other
media platforms.