My slides from my January 19th 2012 presentation for London's HRPA Chapter, on Social Media and HR. How to create HR magic with social media

1. SOCIAL MEDIA AND HR
Create magic for your organization and yourself

2. DISCUSSION
• WHAT’S THE BIG DEAL ABOUT SOCIAL MEDIA?
• SOCIAL MEDIA MAGIC IN BUSINESS
• SOCIAL MEDIA MAGIC FOR HUMAN RESOURCES
• SOCIAL MEDIA MAGIC FOR YOU

3. Source: http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/

4. Source: http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/

5. Source: http://mashable.com/2012/01/10/facebook-profile-safety/

7. Your Customers
Your Employees
Your Company
Yourself
EVERYONE
HAS A
VOICE.

9. THE FEAR OF SOCIAL MEDIA
IN BUSINESS

10. 51 % of companies fear that social media
could be detrimental to employee productivity
49% of companies fear that employees’ use of
social media could damage their reputation
41% of global executives cite leaked confidential
information as the greatest online threat to
company reputation
15% of workers in the US say that if their
employer did something they didn’t agree
with, they’d comment online
Sources: Ethos Business Law/Russell Herder Social Media Study 2009, Weber Shandwick’s Safeguarding Reputation™

16. You cannot
silence your
customers
Pic via flickr user seanrogers1

17. You cannot hide
Pic via flickr user corrieb

18. Technology and
social tools will
continue to grow
as Digital Natives
continue to enter
the workforce

19. Innovative
workplaces are
grabbing the bull
by the horns and
creating magic Pic via flickr user sarah&thespider

20. SOCIAL MEDIA MAGIC
IN BUSINESS

25. A mystarbucksidea

29. YOUTUBE

31. SOCIAL MEDIA MAGIC IS
CREATED WHEN YOU
LISTEN
ENGAGE
CONNECT

32. SOCIAL MEDIA MAGIC
FOR HR

33. PROTECTION
• Policy
• Communication
• Training
• Transparent, Trusting Culture
Pic via flickr user ||read||

34. POLICY TIPS
• Cross functional team (IT, Marketing, Operations, Legal etc)
• Include:
• Reference to other relevant policies (eg. Harassment,
Computer Use, Customer Interaction)
• Rules for participation in company / employee social media
• “My opinions are my own” caveat for participation in public
social media
• Common sense / good judgment
• What is impermissible (confidential info, derogatory
comments, copyrights, etc)
• Consequences

35. Best Buy
“Be smart. Be respectful. Be human.”
“Guidelines for functioning in an electronic world are the
same as the values, ethics and confidentiality policies
employees are expected to live every day, whether you’re
Twittering, talking with customers or chatting over the
neighbor’s fence.”
Clear guidelines for “What you should do” and “What you
should never disclose”
“Basically, if you find yourself wondering if you can talk
about something you learned at work – don’t. Follow Best
Buy’s policies and live the company’s values and
philosophies. They’re there for a reason.”

36. Best Buy
Clear consequences:
“You could:
• Get fired (and it’s embarrassing to lose your job for
something that’s so easily avoided)
• Get Best Buy in legal trouble with customers or
investors
• Cost us the ability to get and keep customers”
“Remember, protect the brand, protect yourself”

39. POLICY COMMUNICATION

40. SOCIAL MEDIA CASE LAW
• EV Logistics v. Retail Wholesale Union, Local 580
• Alberta v. Alberta Union of Provincial Employees of Alberta
(R. Grievance)
• Lougheed Imports Ltd. (West Coast Mazda) v. United Food and
Commercial Workers International Union
• International Union of Elevator Constructors, Local 50 v
ThyssenKrupp Elevator (Canada) Ltd, 2011
• Knott Estate v. Sutherland

41. CREATING HR/WORKPLACE
MAGIC WITH SOCIAL MEDIA
Talent Acquisition
Recognition
Performance Management
Engagement and Collaboration

45. Tailored to
audience
Videos,
photos, FAQ

46. Video showing real
employees about job path
Opportunities to connect
and receive updates
Twitter feed

47. Linked to Monster
Can apply to jobs from FB
Keeps professional and
personal FB profile separate
Company pages
Post jobs to 1st and 2nd level
connections for free
Badges for
gamification

48. Import LinkedIn profile
Get recommendations
Add talents
Employers can search by
talent, proficiency

49. FB
connections
Match
candidates with
positions

50. Example company page
Job seekers can see who
they’re connected to at a
company

51. Public
Recognition

52. SMALL IMPROVEMENTS
Set
objectives
and track
progress

53. Track
Performance
Reviews

54. Simple talent
tracking

55. Objectives
and progress
Recognition

56. Peer
feedback

57. EMAIL VS WIKI

58. THOUGHTFARMER SOCIAL INTRANET
40,000 pages of
content created
by employees
90% of
employees
access 1/week

59. Wiki
collaboration
Search
topics
Questions,
Events, Polls
Recognition

60. Create your own
mobile app

61. Virtual worlds for
training

62. SOCIAL MEDIA MAGIC
FOR YOU

63. IT STARTED WITH A
PERSONAL CRISIS

64. RESEARCH MAGIC

66. LEARNING
MAGIC

67. SPONTANEOUS TWITTER
MAGIC

68. SOCIAL
GOOD
MAGIC

69. “Civilizations have clashed in an unexpected way this
year, as ordinary people using Facebook and
Twitter knocked down dictators in Tunisia, Egypt
and Libya. Social might is now moving toward your
company. We have entered the age of empowered
individuals, who use potent new technologies and
harness social media to organize themselves… to
force you to listen to what they care about and to
demand respect. Both your customers and your
employees have started marching in this burgeoning
social media multitude, and you’d better get out of
their way–or learn to embrace them.”
- David Kirkpatrick, Forbes

70. For links to examples & to Join Pam in Toronto this Fall at
connect with Pam go to
Pamross.ca/innovativehr
Follow Pam on twitter:
@pamelamaeross
Join the Impact99 Facebook
group to continue the
discussion about innovative HR